--- title: "Jeans brands: Which brands are most popular in search?" description: "Compare the jeans brands people buy. Share of Search among Diesel, Levi's, Nudie Jeans, Lee and Wrangler, the jeans brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/jeans-brands" publisher: "Brandwave" --- # Jeans brands: Which brands are most popular in search? Compare the jeans brands people buy. Share of Search among Diesel, Levi's, Nudie Jeans, Lee and Wrangler, the jeans brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Jeans brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Diesel, 66.4% ## Which brand is most popular in search among jeans brands worldwide? - In August 2026, Diesel was the most searched among jeans brands worldwide, with an estimated 2.2M branded searches and 66.4% estimated Share of Search within this set. - Levi's is in 2nd place, 42 percentage points behind at 24.4% Share of Search. - Across the 11 months ending August 2026, Diesel’s estimated Share of Search among jeans brands worldwide increased from 57.8% to 66.4%. - Across the 11 months ending August 2026, Levi's’ estimated Share of Search among jeans brands worldwide decreased from 31.6% to 24.4%. - Across the 11 months ending August 2026, Lee’s estimated Share of Search among jeans brands worldwide decreased from 4.3% to 3.3%. - Across the 11 months ending August 2026, Diesel’s estimated Share of Search among jeans brands worldwide peaked at 70.3% in April 2026 and was lowest at 57.8% in October 2025. - Across the 11 months ending August 2026, Levi's’ estimated Share of Search among jeans brands worldwide peaked at 31.9% in November 2025 and was lowest at 21.1% in April 2026. - Across the 11 months ending August 2026, Nudie Jeans’ estimated Share of Search among jeans brands worldwide peaked at 6.3% in December 2025 and was lowest at 4.9% in March 2026. - Across the 11 months ending August 2026, Lee’s estimated Share of Search among jeans brands worldwide peaked at 4.3% in November 2025 and was lowest at 3.1% in July 2026. - Across the 11 months ending August 2026, Nudie Jeans and Wrangler held steady: their estimated Share of Search among jeans brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Diesel vs Levi's: compare search popularity](/demand/global-en/compare/diesel-vs-levis): 66.4% against 24.4% Share of Search. - [Diesel vs Nudie Jeans: compare search popularity](/demand/global-en/compare/diesel-vs-nudie-jeans): 66.4% against 6% Share of Search. - [Diesel vs Lee: compare search popularity](/demand/global-en/compare/diesel-vs-lee-jeans): 66.4% against 3.3% Share of Search. - [Levi's vs Nudie Jeans: compare search popularity](/demand/global-en/compare/levis-vs-nudie-jeans): 24.4% against 6% Share of Search. - [Levi's vs Lee: compare search popularity](/demand/global-en/compare/lee-jeans-vs-levis): 24.4% against 3.3% Share of Search. - [Nudie Jeans vs Lee: compare search popularity](/demand/global-en/compare/lee-jeans-vs-nudie-jeans): 6% against 3.3% Share of Search. ## How did search popularity change for jeans brands worldwide in August 2026? - In August 2026, Diesel gained estimated Share of Search among jeans brands worldwide, from 62.9% to 66.4%. - In August 2026, Levi's lost estimated Share of Search among jeans brands worldwide, from 28.3% to 24.4%. - Estimated monthly branded searches for Lee worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Diesel | 66.4% | 2.2M | +22.4% | Diesel | | 2 | Levi's | 24.4% | 823K | 0.0% | Levi's | | 3 | Nudie Jeans | 6% | 201K | +21.8% | Nudie Jeans | | 4 | Lee | 3.3% | 110K | +21.5% | Lee | | 5 | Wrangler | 0.05% | 1.6K | 0.0% | Wrangler | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Diesel | 1.8M | 57.8% | 1 | | Oct 2025 | Levi's | 1M | 31.6% | 2 | | Oct 2025 | Nudie Jeans | 201K | 6.3% | 3 | | Oct 2025 | Lee | 135K | 4.3% | 4 | | Oct 2025 | Wrangler | 1.6K | 0.05% | 5 | | Nov 2025 | Diesel | 2.2M | 58.5% | 1 | | Nov 2025 | Levi's | 1.2M | 31.9% | 2 | | Nov 2025 | Nudie Jeans | 201K | 5.3% | 3 | | Nov 2025 | Lee | 165K | 4.3% | 4 | | Nov 2025 | Wrangler | 1.3K | 0.03% | 5 | | Dec 2025 | Diesel | 1.8M | 57.8% | 1 | | Dec 2025 | Levi's | 1M | 31.6% | 2 | | Dec 2025 | Nudie Jeans | 201K | 6.3% | 3 | | Dec 2025 | Lee | 135K | 4.3% | 4 | | Dec 2025 | Wrangler | 1.3K | 0.04% | 5 | | Jan 2026 | Diesel | 1.8M | 57.8% | 1 | | Jan 2026 | Levi's | 1M | 31.6% | 2 | | Jan 2026 | Nudie Jeans | 201K | 6.3% | 3 | | Jan 2026 | Lee | 135K | 4.3% | 4 | | Jan 2026 | Wrangler | 1.6K | 0.05% | 5 | | Feb 2026 | Diesel | 1.8M | 62.5% | 1 | | Feb 2026 | Levi's | 823K | 28.1% | 2 | | Feb 2026 | Nudie Jeans | 165K | 5.6% | 3 | | Feb 2026 | Lee | 110K | 3.8% | 4 | | Feb 2026 | Wrangler | 1.3K | 0.04% | 5 | | Mar 2026 | Diesel | 2.7M | 67.2% | 1 | | Mar 2026 | Levi's | 1M | 24.5% | 2 | | Mar 2026 | Nudie Jeans | 201K | 4.9% | 3 | | Mar 2026 | Lee | 135K | 3.3% | 4 | | Mar 2026 | Wrangler | 1.3K | 0.03% | 5 | | Apr 2026 | Diesel | 2.7M | 70.3% | 1 | | Apr 2026 | Levi's | 823K | 21.1% | 2 | | Apr 2026 | Nudie Jeans | 201K | 5.2% | 3 | | Apr 2026 | Lee | 135K | 3.5% | 4 | | Apr 2026 | Wrangler | 1.3K | 0.03% | 5 | | May 2026 | Diesel | 2.2M | 65.9% | 1 | | May 2026 | Levi's | 823K | 24.2% | 2 | | May 2026 | Nudie Jeans | 201K | 5.9% | 3 | | May 2026 | Lee | 135K | 4% | 4 | | May 2026 | Wrangler | 1.6K | 0.05% | 5 | | Jun 2026 | Diesel | 1.8M | 62.5% | 1 | | Jun 2026 | Levi's | 823K | 28.1% | 2 | | Jun 2026 | Nudie Jeans | 165K | 5.6% | 3 | | Jun 2026 | Lee | 110K | 3.8% | 4 | | Jun 2026 | Wrangler | 1.6K | 0.05% | 5 | | Jul 2026 | Diesel | 1.8M | 62.9% | 1 | | Jul 2026 | Levi's | 823K | 28.3% | 2 | | Jul 2026 | Nudie Jeans | 165K | 5.7% | 3 | | Jul 2026 | Lee | 90.5K | 3.1% | 4 | | Jul 2026 | Wrangler | 1.6K | 0.05% | 5 | | Aug 2026 | Diesel | 2.2M | 66.4% | 1 | | Aug 2026 | Levi's | 823K | 24.4% | 2 | | Aug 2026 | Nudie Jeans | 201K | 6% | 3 | | Aug 2026 | Lee | 110K | 3.3% | 4 | | Aug 2026 | Wrangler | 1.6K | 0.05% | 5 | | Sep 2026 | Diesel | — | — | — | | Sep 2026 | Lee | — | — | — | | Sep 2026 | Levi's | — | — | — | | Sep 2026 | Nudie Jeans | — | — | — | | Sep 2026 | Wrangler | — | — | — | ## What is being compared - **Diesel**: Measured on the search term “diesel”. - **Lee**: Measured on the search term “lee jeans”. - **Levi's**: Measured on the search term “levi's”. - **Nudie Jeans**: Measured on the search term “nudie jeans”. - **Wrangler**: Measured on the search term “wrangler nz”. - [Diesel](/demand/global-en/brands/diesel) - [Lee](/demand/global-en/brands/lee-jeans) - [Levi's](/demand/global-en/brands/levis) - [Nudie Jeans](/demand/global-en/brands/nudie-jeans) - [Wrangler](/demand/global-en/brands/wrangler) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among jeans brands worldwide? In August 2026, Diesel was the most searched among jeans brands worldwide, with an estimated 2.2M branded searches and 66.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Jeans brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/jeans-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/jeans-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.