--- title: "Jackets: Which brands are most popular in search?" description: "Compare the jackets people buy. Share of Search among Patagonia, Arc'teryx, The North Face, Barbour, Canada Goose and Columbia, the jackets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/jackets" publisher: "Brandwave" --- # Jackets: Which brands are most popular in search? Compare the jackets people buy. Share of Search among Patagonia, Arc'teryx, The North Face, Barbour, Canada Goose and Columbia, the jackets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Jackets - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Patagonia, 34.1% ## Which brand is most popular in search among jackets worldwide? - In August 2026, Patagonia was the most searched among jackets worldwide, with an estimated 2.7M branded searches and 34.1% estimated Share of Search within this set. - Arc'teryx is in 2nd place, 11.3 percentage points behind at 22.7% Share of Search. - Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among jackets worldwide increased from 29.6% to 34.1%. - Across the 11 months ending August 2026, Arc'teryx’s estimated Share of Search among jackets worldwide increased from 19.8% to 22.7%. - Across the 11 months ending August 2026, The North Face’s estimated Share of Search among jackets worldwide decreased from 24.2% to 22.7%. - Across the 11 months ending August 2026, Barbour’s estimated Share of Search among jackets worldwide decreased from 13.2% to 10.2%. - Across the 11 months ending August 2026, Canada Goose’s estimated Share of Search among jackets worldwide decreased from 13.2% to 10.2%. - Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among jackets worldwide peaked at 41.3% in June 2026 and was lowest at 24.3% in December 2025. - Across the 11 months ending August 2026, Arc'teryx’s estimated Share of Search among jackets worldwide peaked at 24.3% in December 2025 and was lowest at 19.8% in October 2025. - Across the 11 months ending August 2026, The North Face’s estimated Share of Search among jackets worldwide peaked at 27.3% in January 2026 and was lowest at 21.1% in April 2026. - Across the 11 months ending August 2026, Barbour’s estimated Share of Search among jackets worldwide peaked at 13.2% in October 2025 and was lowest at 6.5% in July 2026. - Across the 11 months ending August 2026, Canada Goose’s estimated Share of Search among jackets worldwide peaked at 17.4% in November 2025 and was lowest at 6.5% in July 2026. - Across the 11 months ending August 2026, Arc'teryx rose from 3rd to 2nd among jackets worldwide. - Across the 11 months ending August 2026, The North Face fell from 2nd to 3rd among jackets worldwide. - Across the 11 months ending August 2026, Columbia held steady: its estimated Share of Search among jackets worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Patagonia vs Arc'teryx: compare search popularity](/demand/global-en/compare/arcteryx-vs-patagonia): 34.1% against 22.7% Share of Search. - [Patagonia vs The North Face: compare search popularity](/demand/global-en/compare/patagonia-vs-the-north-face): 34.1% against 22.7% Share of Search. - [Patagonia vs Barbour: compare search popularity](/demand/global-en/compare/barbour-vs-patagonia): 34.1% against 10.2% Share of Search. - [Patagonia vs Canada Goose: compare search popularity](/demand/global-en/compare/canada-goose-vs-patagonia): 34.1% against 10.2% Share of Search. - [Arc'teryx vs The North Face: compare search popularity](/demand/global-en/compare/arcteryx-vs-the-north-face): 22.7% Share of Search each. - [Arc'teryx vs Barbour: compare search popularity](/demand/global-en/compare/arcteryx-vs-barbour): 22.7% against 10.2% Share of Search. - [Arc'teryx vs Canada Goose: compare search popularity](/demand/global-en/compare/arcteryx-vs-canada-goose): 22.7% against 10.2% Share of Search. - [The North Face vs Barbour: compare search popularity](/demand/global-en/compare/barbour-vs-the-north-face): 22.7% against 10.2% Share of Search. - [The North Face vs Canada Goose: compare search popularity](/demand/global-en/compare/canada-goose-vs-the-north-face): 22.7% against 10.2% Share of Search. - [Barbour vs Canada Goose: compare search popularity](/demand/global-en/compare/barbour-vs-canada-goose): 10.2% Share of Search each. ## How did search popularity change for jackets worldwide in August 2026? - In August 2026, Arc'teryx overtook The North Face to rank 2nd among jackets worldwide, at 22.7%. - In August 2026, Barbour gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%. - In August 2026, Canada Goose gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%. - In August 2026, Patagonia lost estimated Share of Search among jackets worldwide, from 39.3% to 34.1%. - In August 2026, The North Face lost estimated Share of Search among jackets worldwide, from 26.3% to 22.7%. - Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Patagonia | 34.1% | 2.7M | 0.0% | Patagonia | | 2 | Arc'teryx | 22.7% | 1.8M | +22.0% | Arc'teryx | | 3 | The North Face | 22.7% | 1.8M | 0.0% | The North Face | | 4 | Barbour | 10.2% | 823K | +82.9% | Barbour | | 5 | Canada Goose | 10.2% | 823K | +82.9% | Canada Goose | | 6 | Columbia | 0.01% | 880 | 0.0% | Columbia | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Patagonia | 4.1M | 29.6% | 1 | | Oct 2025 | The North Face | 3.4M | 24.2% | 2 | | Oct 2025 | Arc'teryx | 2.7M | 19.8% | 3 | | Oct 2025 | Barbour | 1.8M | 13.2% | 4 | | Oct 2025 | Canada Goose | 1.8M | 13.2% | 5 | | Oct 2025 | Columbia | 480 | <0.01% | 6 | | Nov 2025 | Patagonia | 5M | 25.9% | 1 | | Nov 2025 | The North Face | 5M | 25.9% | 2 | | Nov 2025 | Arc'teryx | 4.1M | 21.2% | 3 | | Nov 2025 | Canada Goose | 3.4M | 17.4% | 4 | | Nov 2025 | Barbour | 1.8M | 9.5% | 5 | | Nov 2025 | Columbia | 1K | <0.01% | 6 | | Dec 2025 | Arc'teryx | 4.1M | 24.3% | 1 | | Dec 2025 | Patagonia | 4.1M | 24.3% | 2 | | Dec 2025 | The North Face | 4.1M | 24.3% | 3 | | Dec 2025 | Canada Goose | 2.7M | 16.3% | 4 | | Dec 2025 | Barbour | 1.8M | 10.9% | 5 | | Dec 2025 | Columbia | 590 | <0.01% | 6 | | Jan 2026 | Patagonia | 4.1M | 27.3% | 1 | | Jan 2026 | The North Face | 4.1M | 27.3% | 2 | | Jan 2026 | Arc'teryx | 3.4M | 22.3% | 3 | | Jan 2026 | Canada Goose | 2.2M | 14.9% | 4 | | Jan 2026 | Barbour | 1.2M | 8.1% | 5 | | Jan 2026 | Columbia | 720 | <0.01% | 6 | | Feb 2026 | Patagonia | 3.4M | 32.3% | 1 | | Feb 2026 | The North Face | 2.7M | 26.4% | 2 | | Feb 2026 | Arc'teryx | 2.2M | 21.6% | 3 | | Feb 2026 | Canada Goose | 1.2M | 11.8% | 4 | | Feb 2026 | Barbour | 823K | 7.9% | 5 | | Feb 2026 | Columbia | 480 | <0.01% | 6 | | Mar 2026 | Patagonia | 3.4M | 36.2% | 1 | | Mar 2026 | The North Face | 2.2M | 24.2% | 2 | | Mar 2026 | Arc'teryx | 1.8M | 19.8% | 3 | | Mar 2026 | Barbour | 1M | 10.8% | 4 | | Mar 2026 | Canada Goose | 823K | 8.9% | 5 | | Mar 2026 | Columbia | 720 | <0.01% | 6 | | Apr 2026 | Patagonia | 2.7M | 38.5% | 1 | | Apr 2026 | Arc'teryx | 1.5M | 21.1% | 2 | | Apr 2026 | The North Face | 1.5M | 21.1% | 3 | | Apr 2026 | Barbour | 823K | 11.6% | 4 | | Apr 2026 | Canada Goose | 550K | 7.7% | 5 | | Apr 2026 | Columbia | 720 | 0.01% | 6 | | May 2026 | Patagonia | 2.7M | 37.6% | 1 | | May 2026 | The North Face | 1.8M | 25.1% | 2 | | May 2026 | Arc'teryx | 1.5M | 20.6% | 3 | | May 2026 | Barbour | 673K | 9.2% | 4 | | May 2026 | Canada Goose | 550K | 7.5% | 5 | | May 2026 | Columbia | 720 | <0.01% | 6 | | Jun 2026 | Patagonia | 2.7M | 41.3% | 1 | | Jun 2026 | Arc'teryx | 1.5M | 22.6% | 2 | | Jun 2026 | The North Face | 1.5M | 22.6% | 3 | | Jun 2026 | Barbour | 450K | 6.8% | 4 | | Jun 2026 | Canada Goose | 450K | 6.8% | 5 | | Jun 2026 | Columbia | 720 | 0.01% | 6 | | Jul 2026 | Patagonia | 2.7M | 39.3% | 1 | | Jul 2026 | The North Face | 1.8M | 26.3% | 2 | | Jul 2026 | Arc'teryx | 1.5M | 21.5% | 3 | | Jul 2026 | Barbour | 450K | 6.5% | 4 | | Jul 2026 | Canada Goose | 450K | 6.5% | 5 | | Jul 2026 | Columbia | 880 | 0.01% | 6 | | Aug 2026 | Patagonia | 2.7M | 34.1% | 1 | | Aug 2026 | Arc'teryx | 1.8M | 22.7% | 2 | | Aug 2026 | The North Face | 1.8M | 22.7% | 3 | | Aug 2026 | Barbour | 823K | 10.2% | 4 | | Aug 2026 | Canada Goose | 823K | 10.2% | 5 | | Aug 2026 | Columbia | 880 | 0.01% | 6 | | Sep 2026 | Arc'teryx | — | — | — | | Sep 2026 | Barbour | — | — | — | | Sep 2026 | Canada Goose | — | — | — | | Sep 2026 | Columbia | — | — | — | | Sep 2026 | Patagonia | — | — | — | | Sep 2026 | The North Face | — | — | — | ## What is being compared - **Arc'teryx**: Measured on the search term “arcteryx”. - **Barbour**: Measured on the search term “barbour”. - **Canada Goose**: Measured on the search term “canada goose”. - **Columbia**: Measured on the search term “columbia nz”. - **Patagonia**: Measured on the search term “patagonia”. - **The North Face**: Measured on the search term “the north face”. - [Arc'teryx](/demand/global-en/brands/arcteryx) - [Barbour](/demand/global-en/brands/barbour) - [Canada Goose](/demand/global-en/brands/canada-goose) - [Columbia](/demand/global-en/brands/columbia) - [Patagonia](/demand/global-en/brands/patagonia) - [The North Face](/demand/global-en/brands/the-north-face) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among jackets worldwide? In August 2026, Patagonia was the most searched among jackets worldwide, with an estimated 2.7M branded searches and 34.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Jackets: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/jackets This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/jackets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.