---
title: "Irwin vs Stanley: Which is searched more?"
description: "Which is more popular in search, Irwin or Stanley? Compare estimated monthly branded-search demand and Share of Search inside the Jack plane brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/jack-plane-brands/compare/irwin-vs-stanley"
publisher: "Brandwave"
---

# Irwin vs Stanley: Which is searched more?

Which is more popular in search, Irwin or Stanley? Compare estimated monthly branded-search demand and Share of Search inside the Jack plane brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Irwin and Stanley
- **Competitive set**: Jack plane brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Irwin Share of Search**: 1.2%
- **Stanley Share of Search**: 13.9%

## Which is more popular in search, Irwin or Stanley?

- In September 2026, Stanley had more branded searches than Irwin among jack plane brands worldwide. Stanley was estimated to have 49.5K branded searches compared to Irwin’s 4.4K, and held a 13.9% Share of Search versus Irwin’s 1.2%.
- Stanley was ahead of Irwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Irwin’s estimated Share of Search among jack plane brands worldwide moved from 2.2% to 1.2%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, Stanley’s estimated Share of Search among jack plane brands worldwide moved from 16.4% to 13.9%, and its estimated monthly branded searches held steady at 49.5K.

## How did search popularity change for jack plane brands worldwide in September 2026?

- Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

## Month by month

| Month | Irwin estimated searches | Irwin Share of Search | Irwin rank | Stanley estimated searches | Stanley Share of Search | Stanley rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 2.2% | 3 | 49.5K | 16.4% | 2 |
| Nov 2025 | 5.4K | 1.7% | 3 | 60.5K | 19.4% | 2 |
| Dec 2025 | 5.4K | 1.5% | 3 | 60.5K | 16.5% | 2 |
| Jan 2026 | 5.4K | 1.5% | 3 | 49.5K | 13.9% | 2 |
| Feb 2026 | 5.4K | 1.3% | 3 | 40.5K | 9.8% | 2 |
| Mar 2026 | 5.4K | 1.1% | 3 | 49.5K | 9.8% | 2 |
| Apr 2026 | 5.4K | 1.3% | 3 | 40.5K | 9.8% | 2 |
| May 2026 | 5.4K | 1.3% | 3 | 40.5K | 9.8% | 2 |
| Jun 2026 | 4.4K | 1% | 3 | 49.5K | 11.7% | 2 |
| Jul 2026 | 4.4K | 1% | 3 | 49.5K | 11.7% | 2 |
| Aug 2026 | 4.4K | 1% | 3 | 60.5K | 14% | 2 |
| Sep 2026 | 4.4K | 1.2% | 3 | 49.5K | 13.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Irwin’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Irwin**: Measured on the search term “irwin tools”.
- **Stanley**: Measured on the search term “stanley iceflow”.

- [Irwin profile](/demand/global-en/brands/irwin)
- [Stanley profile](/demand/global-en/brands/stanley)
- [All jack plane brands worldwide](/demand/global-en/categories/jack-plane-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Irwin or Stanley?

In September 2026, Stanley had more branded searches than Irwin among jack plane brands worldwide. Stanley was estimated to have 49.5K branded searches compared to Irwin’s 4.4K, and held a 13.9% Share of Search versus Irwin’s 1.2%.

## Cite this page

Brandwave. "Irwin vs Stanley: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/jack-plane-brands/compare/irwin-vs-stanley

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/jack-plane-brands/compare/irwin-vs-stanley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.