--- title: "Jack plane brands: Which are searched most?" description: "Compare the jack plane brands people buy. Share of Search among Craftsman, Stanley and Irwin, the jack plane brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/jack-plane-brands" publisher: "Brandwave" --- # Jack plane brands: Which are searched most? Compare the jack plane brands people buy. Share of Search among Craftsman, Stanley and Irwin, the jack plane brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Jack plane brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Craftsman, 84.8% ## Which brand is most popular in search among jack plane brands worldwide? - In September 2026, Craftsman was the most searched among jack plane brands worldwide, with an estimated 301K branded searches and 84.8% estimated Share of Search within this set. - Stanley is in 2nd place, 70.9 percentage points behind at 13.9% Share of Search. - Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among jack plane brands worldwide increased from 81.4% to 84.8%. - Across the 12 months ending September 2026, Stanley’s estimated Share of Search among jack plane brands worldwide decreased from 16.4% to 13.9%. - Across the 12 months ending September 2026, Irwin’s estimated Share of Search among jack plane brands worldwide decreased from 2.2% to 1.2%. - Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among jack plane brands worldwide peaked at 89.1% in March 2026 and was lowest at 78.9% in November 2025. - Across the 12 months ending September 2026, Stanley’s estimated Share of Search among jack plane brands worldwide peaked at 19.4% in November 2025 and was lowest at 9.8% in February 2026. - Across the 12 months ending September 2026, Irwin’s estimated Share of Search among jack plane brands worldwide peaked at 2.2% in October 2025 and was lowest at 1% in August 2026. ## Compare search popularity between leading brands - [Craftsman vs Stanley: compare search popularity](/demand/global-en/compare/craftsman-vs-stanley): 84.8% against 13.9% Share of Search. ## How did search popularity change for jack plane brands worldwide in September 2026? - Estimated monthly branded searches for Craftsman worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026. - Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Craftsman | 84.8% | 301K | -18.2% | Craftsman | | 2 | Stanley | 13.9% | 49.5K | -18.2% | Stanley | | 3 | Irwin | 1.2% | 4.4K | 0.0% | Irwin | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Craftsman | 246K | 81.4% | 1 | | Oct 2025 | Stanley | 49.5K | 16.4% | 2 | | Oct 2025 | Irwin | 6.6K | 2.2% | 3 | | Nov 2025 | Craftsman | 246K | 78.9% | 1 | | Nov 2025 | Stanley | 60.5K | 19.4% | 2 | | Nov 2025 | Irwin | 5.4K | 1.7% | 3 | | Dec 2025 | Craftsman | 301K | 82% | 1 | | Dec 2025 | Stanley | 60.5K | 16.5% | 2 | | Dec 2025 | Irwin | 5.4K | 1.5% | 3 | | Jan 2026 | Craftsman | 301K | 84.6% | 1 | | Jan 2026 | Stanley | 49.5K | 13.9% | 2 | | Jan 2026 | Irwin | 5.4K | 1.5% | 3 | | Feb 2026 | Craftsman | 368K | 88.9% | 1 | | Feb 2026 | Stanley | 40.5K | 9.8% | 2 | | Feb 2026 | Irwin | 5.4K | 1.3% | 3 | | Mar 2026 | Craftsman | 450K | 89.1% | 1 | | Mar 2026 | Stanley | 49.5K | 9.8% | 2 | | Mar 2026 | Irwin | 5.4K | 1.1% | 3 | | Apr 2026 | Craftsman | 368K | 88.9% | 1 | | Apr 2026 | Stanley | 40.5K | 9.8% | 2 | | Apr 2026 | Irwin | 5.4K | 1.3% | 3 | | May 2026 | Craftsman | 368K | 88.9% | 1 | | May 2026 | Stanley | 40.5K | 9.8% | 2 | | May 2026 | Irwin | 5.4K | 1.3% | 3 | | Jun 2026 | Craftsman | 368K | 87.2% | 1 | | Jun 2026 | Stanley | 49.5K | 11.7% | 2 | | Jun 2026 | Irwin | 4.4K | 1% | 3 | | Jul 2026 | Craftsman | 368K | 87.2% | 1 | | Jul 2026 | Stanley | 49.5K | 11.7% | 2 | | Jul 2026 | Irwin | 4.4K | 1% | 3 | | Aug 2026 | Craftsman | 368K | 85% | 1 | | Aug 2026 | Stanley | 60.5K | 14% | 2 | | Aug 2026 | Irwin | 4.4K | 1% | 3 | | Sep 2026 | Craftsman | 301K | 84.8% | 1 | | Sep 2026 | Stanley | 49.5K | 13.9% | 2 | | Sep 2026 | Irwin | 4.4K | 1.2% | 3 | ## What is being compared - **Craftsman**: Measured on the search term “craftsman”. - **Irwin**: Measured on the search term “irwin tools”. - **Stanley**: Measured on the search term “stanley iceflow”. - [Craftsman](/demand/global-en/brands/craftsman) - [Irwin](/demand/global-en/brands/irwin) - [Stanley](/demand/global-en/brands/stanley) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among jack plane brands worldwide? In September 2026, Craftsman was the most searched among jack plane brands worldwide, with an estimated 301K branded searches and 84.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Jack plane brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/jack-plane-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/jack-plane-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.