---
title: "ManageEngine vs ServiceNow: Which is searched more?"
description: "Which is more popular in search, ManageEngine or ServiceNow? Compare estimated monthly branded-search demand and Share of Search inside the IT service management tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/it-service-management-tools/compare/manageengine-vs-servicenow"
publisher: "Brandwave"
---

# ManageEngine vs ServiceNow: Which is searched more?

Which is more popular in search, ManageEngine or ServiceNow? Compare estimated monthly branded-search demand and Share of Search inside the IT service management tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ManageEngine and ServiceNow
- **Competitive set**: IT service management tools
- **Market**: Global
- **Month measured**: Sep 2026
- **ManageEngine Share of Search**: 12.1%
- **ServiceNow Share of Search**: 76.4%

## Which is more popular in search, ManageEngine or ServiceNow?

- In September 2026, ServiceNow had more branded searches than ManageEngine among IT service management tools worldwide. ServiceNow was estimated to have 368K branded searches compared to ManageEngine’s 58.5K, and held a 76.4% Share of Search versus ManageEngine’s 12.1%.
- ServiceNow was ahead of ManageEngine in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ManageEngine’s estimated Share of Search among IT service management tools worldwide moved from 12.2% to 12.1%, and its estimated monthly branded searches moved from 70K to 58.5K.
- Across the 12 months ending September 2026, ServiceNow’s estimated Share of Search among IT service management tools worldwide moved from 78.4% to 76.4%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for IT service management tools worldwide in September 2026?

- In September 2026, ServiceNow lost estimated Share of Search among IT service management tools worldwide, from 78.4% to 76.4%.
- Estimated monthly branded searches for ManageEngine worldwide fell 16.4% over 12 measured months, from 70K to 58.5K in September 2026.

## Month by month

| Month | ManageEngine estimated searches | ManageEngine Share of Search | ManageEngine rank | ServiceNow estimated searches | ServiceNow Share of Search | ServiceNow rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70K | 12.2% | 2 | 450K | 78.4% | 1 |
| Nov 2025 | 59K | 12.5% | 2 | 368K | 77.9% | 1 |
| Dec 2025 | 58.5K | 12.5% | 2 | 368K | 78.3% | 1 |
| Jan 2026 | 59K | 10.5% | 2 | 450K | 80.1% | 1 |
| Feb 2026 | 59K | 10.6% | 2 | 450K | 81.1% | 1 |
| Mar 2026 | 71.5K | 12.4% | 2 | 450K | 78.2% | 1 |
| Apr 2026 | 60.5K | 9.1% | 2 | 550K | 83% | 1 |
| May 2026 | 61.8K | 9.3% | 2 | 550K | 82.9% | 1 |
| Jun 2026 | 58.5K | 8.9% | 2 | 550K | 83.3% | 1 |
| Jul 2026 | 58.5K | 10.6% | 2 | 450K | 81.6% | 1 |
| Aug 2026 | 58.5K | 12.5% | 2 | 368K | 78.4% | 1 |
| Sep 2026 | 58.5K | 12.1% | 2 | 368K | 76.4% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using ManageEngine’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ManageEngine**: Measured on the search terms “manageengine”, “manageengine plus” and “manageengine service desk”, summed into one figure.
- **ServiceNow**: Measured on the search term “servicenow”.

- [ManageEngine profile](/demand/global-en/brands/manageengine)
- [ServiceNow profile](/demand/global-en/brands/servicenow)
- [All IT service management tools worldwide](/demand/global-en/categories/it-service-management-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ManageEngine or ServiceNow?

In September 2026, ServiceNow had more branded searches than ManageEngine among IT service management tools worldwide. ServiceNow was estimated to have 368K branded searches compared to ManageEngine’s 58.5K, and held a 76.4% Share of Search versus ManageEngine’s 12.1%.

## Cite this page

Brandwave. "ManageEngine vs ServiceNow: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/it-service-management-tools/compare/manageengine-vs-servicenow

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/it-service-management-tools/compare/manageengine-vs-servicenow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.