--- title: "Jira Service Management vs ServiceNow: Which is searched more?" description: "Which is more popular in search, Jira Service Management or ServiceNow? Compare estimated monthly branded-search demand and Share of Search inside the IT service management tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/it-service-management-tools/compare/jira-service-management-vs-servicenow" publisher: "Brandwave" --- # Jira Service Management vs ServiceNow: Which is searched more? Which is more popular in search, Jira Service Management or ServiceNow? Compare estimated monthly branded-search demand and Share of Search inside the IT service management tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jira Service Management and ServiceNow - **Competitive set**: IT service management tools - **Market**: Global - **Month measured**: Sep 2026 - **Jira Service Management Share of Search**: 1.4% - **ServiceNow Share of Search**: 76.4% ## Which is more popular in search, Jira Service Management or ServiceNow? - In September 2026, ServiceNow had more branded searches than Jira Service Management among IT service management tools worldwide. ServiceNow was estimated to have 368K branded searches compared to Jira Service Management’s 6.6K, and held a 76.4% Share of Search versus Jira Service Management’s 1.4%. - ServiceNow was ahead of Jira Service Management in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jira Service Management’s estimated Share of Search among IT service management tools worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 8.1K to 6.6K. - Across the 12 months ending September 2026, ServiceNow’s estimated Share of Search among IT service management tools worldwide moved from 78.4% to 76.4%, and its estimated monthly branded searches moved from 450K to 368K. ## How did search popularity change for IT service management tools worldwide in September 2026? - In September 2026, HaloITSM overtook Jira Service Management to rank 4th among IT service management tools worldwide, with 1.7% estimated Share of Search. - In September 2026, ServiceNow lost estimated Share of Search among IT service management tools worldwide, from 78.4% to 76.4%. - Estimated monthly branded searches for Jira Service Management worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. ## Month by month | Month | Jira Service Management estimated searches | Jira Service Management Share of Search | Jira Service Management rank | ServiceNow estimated searches | ServiceNow Share of Search | ServiceNow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 1.4% | 4 | 450K | 78.4% | 1 | | Nov 2025 | 8.1K | 1.7% | 4 | 368K | 77.9% | 1 | | Dec 2025 | 6.6K | 1.4% | 4 | 368K | 78.3% | 1 | | Jan 2026 | 8.1K | 1.4% | 4 | 450K | 80.1% | 1 | | Feb 2026 | 8.1K | 1.5% | 4 | 450K | 81.1% | 1 | | Mar 2026 | 8.1K | 1.4% | 4 | 450K | 78.2% | 1 | | Apr 2026 | 6.6K | 1% | 4 | 550K | 83% | 1 | | May 2026 | 6.6K | 1% | 4 | 550K | 82.9% | 1 | | Jun 2026 | 6.6K | 1% | 4 | 550K | 83.3% | 1 | | Jul 2026 | 5.4K | 0.98% | 4 | 450K | 81.6% | 1 | | Aug 2026 | 5.4K | 1.2% | 4 | 368K | 78.4% | 1 | | Sep 2026 | 6.6K | 1.4% | 5 | 368K | 76.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Jira Service Management’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jira Service Management**: Measured on the search term “jira service desk”. - **ServiceNow**: Measured on the search term “servicenow”. - [Jira Service Management profile](/demand/global-en/brands/jira-service-management) - [ServiceNow profile](/demand/global-en/brands/servicenow) - [All IT service management tools worldwide](/demand/global-en/categories/it-service-management-tools): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Jira Service Management or ServiceNow? In September 2026, ServiceNow had more branded searches than Jira Service Management among IT service management tools worldwide. ServiceNow was estimated to have 368K branded searches compared to Jira Service Management’s 6.6K, and held a 76.4% Share of Search versus Jira Service Management’s 1.4%. ## Cite this page Brandwave. "Jira Service Management vs ServiceNow: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/it-service-management-tools/compare/jira-service-management-vs-servicenow This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/it-service-management-tools/compare/jira-service-management-vs-servicenow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.