--- title: "IT service management tools: Which are searched most?" description: "Compare the it service management tools people choose between. Share of Search among ServiceNow, ManageEngine, Freshservice, HaloITSM and Jira Service Management, the IT service management tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/it-service-management-tools" publisher: "Brandwave" --- # IT service management tools: Which are searched most? Compare the it service management tools people choose between. Share of Search among ServiceNow, ManageEngine, Freshservice, HaloITSM and Jira Service Management, the IT service management tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: IT service management tools - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: ServiceNow, 76.4% ## Which brand is most popular in search among IT service management tools worldwide? - In September 2026, ServiceNow was the most searched among IT service management tools worldwide, with an estimated 368K branded searches and 76.4% estimated Share of Search within this set. - ManageEngine is in 2nd place, 64.3 percentage points behind at 12.1% Share of Search. - Across the 12 months ending September 2026, ServiceNow’s estimated Share of Search among IT service management tools worldwide decreased from 78.4% to 76.4%. - Across the 12 months ending September 2026, Freshservice’s estimated Share of Search among IT service management tools worldwide increased from 7.1% to 8.4%. - Across the 12 months ending September 2026, HaloITSM’s estimated Share of Search among IT service management tools worldwide increased from 0.94% to 1.7%. - Across the 12 months ending September 2026, ServiceNow’s estimated Share of Search among IT service management tools worldwide peaked at 83.3% in June 2026 and was lowest at 76.4% in September 2026. - Across the 12 months ending September 2026, ManageEngine’s estimated Share of Search among IT service management tools worldwide peaked at 12.5% in November 2025 and was lowest at 8.9% in June 2026. - Across the 12 months ending September 2026, Freshservice’s estimated Share of Search among IT service management tools worldwide peaked at 8.4% in September 2026 and was lowest at 6% in February 2026. - Across the 12 months ending September 2026, HaloITSM’s estimated Share of Search among IT service management tools worldwide peaked at 1.7% in September 2026 and was lowest at 0.66% in May 2026. - Across the 12 months ending September 2026, HaloITSM rose from 5th to 4th among IT service management tools worldwide. - Across the 12 months ending September 2026, Jira Service Management fell from 4th to 5th among IT service management tools worldwide. - Across the 12 months ending September 2026, ManageEngine held steady: its estimated Share of Search among IT service management tools worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [ServiceNow vs ManageEngine: compare search popularity](/demand/global-en/compare/manageengine-vs-servicenow): 76.4% against 12.1% Share of Search. - [ServiceNow vs Freshservice: compare search popularity](/demand/global-en/compare/freshservice-vs-servicenow): 76.4% against 8.4% Share of Search. - [ManageEngine vs Freshservice: compare search popularity](/demand/global-en/compare/freshservice-vs-manageengine): 12.1% against 8.4% Share of Search. ## How did search popularity change for IT service management tools worldwide in September 2026? - In September 2026, HaloITSM overtook Jira Service Management to rank 4th among IT service management tools worldwide, with 1.7% estimated Share of Search. - In September 2026, Freshservice gained estimated Share of Search among IT service management tools worldwide, from 7.1% to 8.4%. - In September 2026, ServiceNow lost estimated Share of Search among IT service management tools worldwide, from 78.4% to 76.4%. - Estimated monthly branded searches for Jira Service Management worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. - Estimated monthly branded searches for ManageEngine worldwide fell 16.4% over 12 measured months, from 70K to 58.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | ServiceNow | 76.4% | 368K | 0.0% | ServiceNow | | 2 | ManageEngine | 12.1% | 58.5K | 0.0% | ManageEngine | | 3 | Freshservice | 8.4% | 40.5K | +22.4% | Freshworks | | 4 | HaloITSM | 1.7% | 8.1K | +84.1% | HaloITSM | | 5 | Jira Service Management | 1.4% | 6.6K | +22.2% | Atlassian | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | ServiceNow | 450K | 78.4% | 1 | | Oct 2025 | ManageEngine | 70K | 12.2% | 2 | | Oct 2025 | Freshservice | 40.5K | 7.1% | 3 | | Oct 2025 | Jira Service Management | 8.1K | 1.4% | 4 | | Oct 2025 | HaloITSM | 5.4K | 0.94% | 5 | | Nov 2025 | ServiceNow | 368K | 77.9% | 1 | | Nov 2025 | ManageEngine | 59K | 12.5% | 2 | | Nov 2025 | Freshservice | 33.1K | 7% | 3 | | Nov 2025 | Jira Service Management | 8.1K | 1.7% | 4 | | Nov 2025 | HaloITSM | 4.4K | 0.93% | 5 | | Dec 2025 | ServiceNow | 368K | 78.3% | 1 | | Dec 2025 | ManageEngine | 58.5K | 12.5% | 2 | | Dec 2025 | Freshservice | 33.1K | 7% | 3 | | Dec 2025 | Jira Service Management | 6.6K | 1.4% | 4 | | Dec 2025 | HaloITSM | 3.6K | 0.77% | 5 | | Jan 2026 | ServiceNow | 450K | 80.1% | 1 | | Jan 2026 | ManageEngine | 59K | 10.5% | 2 | | Jan 2026 | Freshservice | 40.5K | 7.2% | 3 | | Jan 2026 | Jira Service Management | 8.1K | 1.4% | 4 | | Jan 2026 | HaloITSM | 4.4K | 0.78% | 5 | | Feb 2026 | ServiceNow | 450K | 81.1% | 1 | | Feb 2026 | ManageEngine | 59K | 10.6% | 2 | | Feb 2026 | Freshservice | 33.1K | 6% | 3 | | Feb 2026 | Jira Service Management | 8.1K | 1.5% | 4 | | Feb 2026 | HaloITSM | 4.4K | 0.79% | 5 | | Mar 2026 | ServiceNow | 450K | 78.2% | 1 | | Mar 2026 | ManageEngine | 71.5K | 12.4% | 2 | | Mar 2026 | Freshservice | 40.5K | 7% | 3 | | Mar 2026 | Jira Service Management | 8.1K | 1.4% | 4 | | Mar 2026 | HaloITSM | 5.4K | 0.94% | 5 | | Apr 2026 | ServiceNow | 550K | 83% | 1 | | Apr 2026 | ManageEngine | 60.5K | 9.1% | 2 | | Apr 2026 | Freshservice | 40.5K | 6.1% | 3 | | Apr 2026 | Jira Service Management | 6.6K | 1% | 4 | | Apr 2026 | HaloITSM | 5.4K | 0.81% | 5 | | May 2026 | ServiceNow | 550K | 82.9% | 1 | | May 2026 | ManageEngine | 61.8K | 9.3% | 2 | | May 2026 | Freshservice | 40.5K | 6.1% | 3 | | May 2026 | Jira Service Management | 6.6K | 1% | 4 | | May 2026 | HaloITSM | 4.4K | 0.66% | 5 | | Jun 2026 | ServiceNow | 550K | 83.3% | 1 | | Jun 2026 | ManageEngine | 58.5K | 8.9% | 2 | | Jun 2026 | Freshservice | 40.5K | 6.1% | 3 | | Jun 2026 | Jira Service Management | 6.6K | 1% | 4 | | Jun 2026 | HaloITSM | 4.4K | 0.67% | 5 | | Jul 2026 | ServiceNow | 450K | 81.6% | 1 | | Jul 2026 | ManageEngine | 58.5K | 10.6% | 2 | | Jul 2026 | Freshservice | 33.1K | 6% | 3 | | Jul 2026 | Jira Service Management | 5.4K | 0.98% | 4 | | Jul 2026 | HaloITSM | 4.4K | 0.8% | 5 | | Aug 2026 | ServiceNow | 368K | 78.4% | 1 | | Aug 2026 | ManageEngine | 58.5K | 12.5% | 2 | | Aug 2026 | Freshservice | 33.1K | 7.1% | 3 | | Aug 2026 | Jira Service Management | 5.4K | 1.2% | 4 | | Aug 2026 | HaloITSM | 4.4K | 0.94% | 5 | | Sep 2026 | ServiceNow | 368K | 76.4% | 1 | | Sep 2026 | ManageEngine | 58.5K | 12.1% | 2 | | Sep 2026 | Freshservice | 40.5K | 8.4% | 3 | | Sep 2026 | HaloITSM | 8.1K | 1.7% | 4 | | Sep 2026 | Jira Service Management | 6.6K | 1.4% | 5 | ## What is being compared - **Freshservice**: Measured on the search term “freshservice”. - **HaloITSM**: Measured on the search term “haloitsm”. - **Jira Service Management**: Measured on the search term “jira service desk”. - **ManageEngine**: Measured on the search terms “manageengine”, “manageengine plus” and “manageengine service desk”, summed into one figure. - **ServiceNow**: Measured on the search term “servicenow”. - [Freshservice](/demand/global-en/brands/freshservice) - [HaloITSM](/demand/global-en/brands/haloitsm) - [Jira Service Management](/demand/global-en/brands/jira-service-management) - [ManageEngine](/demand/global-en/brands/manageengine) - [ServiceNow](/demand/global-en/brands/servicenow) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among IT service management tools worldwide? In September 2026, ServiceNow was the most searched among IT service management tools worldwide, with an estimated 368K branded searches and 76.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "IT service management tools: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/it-service-management-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/it-service-management-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.