---
title: "ServiceNow vs Zendesk: Which is more popular by branded search?"
description: "Which is more popular in search, ServiceNow or Zendesk? Compare estimated monthly branded-search demand and Share of Search inside the It service management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/it-service-management-software/compare/servicenow-vs-zendesk"
publisher: "Brandwave"
---

# ServiceNow vs Zendesk: Which is more popular by branded search?

Which is more popular in search, ServiceNow or Zendesk? Compare estimated monthly branded-search demand and Share of Search inside the It service management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ServiceNow and Zendesk
- **Competitive set**: It service management software
- **Market**: Global
- **Month measured**: Aug 2026
- **ServiceNow Share of Search**: 52.6%
- **Zendesk Share of Search**: 29.1%

## Which is more popular in search, ServiceNow or Zendesk?

- In August 2026, ServiceNow had more branded searches than Zendesk among it service management software worldwide. ServiceNow was estimated to have 450K branded searches compared to Zendesk’s 249K, and held a 52.6% Share of Search versus Zendesk’s 29.1%.
- ServiceNow was ahead of Zendesk in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among it service management software worldwide moved from 43.8% to 52.6%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among it service management software worldwide moved from 36.3% to 29.1%, and its estimated monthly branded searches moved from 373K to 249K.

## How did search popularity change for it service management software worldwide in August 2026?

- Estimated monthly branded searches for Zendesk worldwide fell 33.2% over 11 measured months, from 373K to 249K in August 2026.

## Month by month

| Month | ServiceNow estimated searches | ServiceNow Share of Search | ServiceNow rank | Zendesk estimated searches | Zendesk Share of Search | Zendesk rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 43.8% | 1 | 373K | 36.3% | 2 |
| Nov 2025 | 368K | 43.4% | 1 | 306K | 36.1% | 2 |
| Dec 2025 | 368K | 44.3% | 1 | 305K | 36.7% | 2 |
| Jan 2026 | 450K | 44.8% | 1 | 373K | 37.1% | 2 |
| Feb 2026 | 450K | 48.3% | 1 | 307K | 33% | 2 |
| Mar 2026 | 450K | 44.3% | 1 | 374K | 36.8% | 2 |
| Apr 2026 | 550K | 56.1% | 1 | 251K | 25.6% | 2 |
| May 2026 | 550K | 53.6% | 1 | 306K | 29.8% | 2 |
| Jun 2026 | 550K | 53.6% | 1 | 305K | 29.7% | 2 |
| Jul 2026 | 450K | 52.2% | 1 | 249K | 28.9% | 2 |
| Aug 2026 | 450K | 52.6% | 1 | 249K | 29.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ServiceNow’s and Zendesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ServiceNow**: Measured on the search term “servicenow”.
- **Zendesk**: Measured on the search terms “zendesk”, “zendesk ai” and “zendesk suite”, summed into one figure.

- [ServiceNow profile](/demand/global-en/brands/servicenow)
- [Zendesk profile](/demand/global-en/brands/zendesk)
- [All it service management software worldwide](/demand/global-en/categories/it-service-management-software): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ServiceNow or Zendesk?

In August 2026, ServiceNow had more branded searches than Zendesk among it service management software worldwide. ServiceNow was estimated to have 450K branded searches compared to Zendesk’s 249K, and held a 52.6% Share of Search versus Zendesk’s 29.1%.

## Cite this page

Brandwave. "ServiceNow vs Zendesk: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/it-service-management-software/compare/servicenow-vs-zendesk

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/it-service-management-software/compare/servicenow-vs-zendesk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.