---
title: "It service management software: Which brands are most popular in search?"
description: "Compare the it service management software developers choose between. Share of Search among ServiceNow, Zendesk, ManageEngine, SolarWinds, Freshservice and Jira Service Management, the it service management software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/it-service-management-software"
publisher: "Brandwave"
---

# It service management software: Which brands are most popular in search?

Compare the it service management software developers choose between. Share of Search among ServiceNow, Zendesk, ManageEngine, SolarWinds, Freshservice and Jira Service Management, the it service management software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: It service management software
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: ServiceNow, 52.6%

## Which brand is most popular in search among it service management software worldwide?

- In August 2026, ServiceNow was the most searched among it service management software worldwide, with an estimated 450K branded searches and 52.6% estimated Share of Search within this set.
- Zendesk is in 2nd place, 23.4 percentage points behind at 29.1% Share of Search.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among it service management software worldwide increased from 43.8% to 52.6%.
- Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among it service management software worldwide decreased from 36.3% to 29.1%.
- Across the 11 months ending August 2026, SolarWinds’ estimated Share of Search among it service management software worldwide decreased from 5.9% to 4.7%.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among it service management software worldwide peaked at 56.1% in April 2026 and was lowest at 43.4% in November 2025.
- Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among it service management software worldwide peaked at 37.1% in January 2026 and was lowest at 25.6% in April 2026.
- Across the 11 months ending August 2026, ManageEngine’s estimated Share of Search among it service management software worldwide peaked at 6% in December 2025 and was lowest at 4.8% in May 2026.
- Across the 11 months ending August 2026, SolarWinds’ estimated Share of Search among it service management software worldwide peaked at 5.9% in October 2025 and was lowest at 3.9% in May 2026.
- Across the 11 months ending August 2026, Freshservice rose from 6th to 5th among it service management software worldwide.
- Across the 11 months ending August 2026, Jira Service Management fell from 5th to 6th among it service management software worldwide.
- Across the 11 months ending August 2026, ManageEngine held steady: its estimated Share of Search among it service management software worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [ServiceNow vs Zendesk: compare search popularity](/demand/global-en/compare/servicenow-vs-zendesk): 52.6% against 29.1% Share of Search.
- [ServiceNow vs ManageEngine: compare search popularity](/demand/global-en/compare/manageengine-vs-servicenow): 52.6% against 5.8% Share of Search.
- [ServiceNow vs SolarWinds: compare search popularity](/demand/global-en/compare/servicenow-vs-solarwinds): 52.6% against 4.7% Share of Search.
- [ServiceNow vs Freshservice: compare search popularity](/demand/global-en/compare/freshservice-vs-servicenow): 52.6% against 3.9% Share of Search.
- [Zendesk vs ManageEngine: compare search popularity](/demand/global-en/compare/manageengine-vs-zendesk): 29.1% against 5.8% Share of Search.
- [Zendesk vs SolarWinds: compare search popularity](/demand/global-en/compare/solarwinds-vs-zendesk): 29.1% against 4.7% Share of Search.
- [Zendesk vs Freshservice: compare search popularity](/demand/global-en/compare/freshservice-vs-zendesk): 29.1% against 3.9% Share of Search.
- [ManageEngine vs SolarWinds: compare search popularity](/demand/global-en/compare/manageengine-vs-solarwinds): 5.8% against 4.7% Share of Search.
- [ManageEngine vs Freshservice: compare search popularity](/demand/global-en/compare/freshservice-vs-manageengine): 5.8% against 3.9% Share of Search.
- [SolarWinds vs Freshservice: compare search popularity](/demand/global-en/compare/freshservice-vs-solarwinds): 4.7% against 3.9% Share of Search.

## How did search popularity change for it service management software worldwide in August 2026?

- In August 2026, Jira Service Management lost estimated Share of Search among it service management software worldwide, from 4.5% to 3.9%.
- ManageEngine’s estimated Share of Search among it service management software worldwide has gained ground for 3 months in a row, from 4.8% to 5.8% in August 2026.
- SolarWinds’ estimated Share of Search among it service management software worldwide has gained ground for 3 months in a row, from 3.9% to 4.7% in August 2026.
- In August 2026, Freshservice rose from 6th to 5th among it service management software worldwide.
- Estimated monthly branded searches for Zendesk worldwide fell 33.2% over 11 measured months, from 373K to 249K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ServiceNow | 52.6% | 450K | 0.0% | ServiceNow |
| 2 | Zendesk | 29.1% | 249K | -0.0% | Zendesk |
| 3 | ManageEngine | 5.8% | 49.5K | 0.0% | ManageEngine |
| 4 | SolarWinds | 4.7% | 40.5K | 0.0% | SolarWinds |
| 5 | Freshservice | 3.9% | 33.5K | -0.3% | Freshworks |
| 6 | Jira Service Management | 3.9% | 33.3K | -14.3% | Atlassian |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ServiceNow | 450K | 43.8% | 1 |
| Oct 2025 | Zendesk | 373K | 36.3% | 2 |
| Oct 2025 | ManageEngine | 60.5K | 5.9% | 3 |
| Oct 2025 | SolarWinds | 60.5K | 5.9% | 4 |
| Oct 2025 | Jira Service Management | 41.6K | 4% | 5 |
| Oct 2025 | Freshservice | 41.1K | 4% | 6 |
| Nov 2025 | ServiceNow | 368K | 43.4% | 1 |
| Nov 2025 | Zendesk | 306K | 36.1% | 2 |
| Nov 2025 | ManageEngine | 49.5K | 5.8% | 3 |
| Nov 2025 | SolarWinds | 49.5K | 5.8% | 4 |
| Nov 2025 | Jira Service Management | 41.5K | 4.9% | 5 |
| Nov 2025 | Freshservice | 33.7K | 4% | 6 |
| Dec 2025 | ServiceNow | 368K | 44.3% | 1 |
| Dec 2025 | Zendesk | 305K | 36.7% | 2 |
| Dec 2025 | ManageEngine | 49.5K | 6% | 3 |
| Dec 2025 | SolarWinds | 40.5K | 4.9% | 4 |
| Dec 2025 | Jira Service Management | 34.2K | 4.1% | 5 |
| Dec 2025 | Freshservice | 33.6K | 4% | 6 |
| Jan 2026 | ServiceNow | 450K | 44.8% | 1 |
| Jan 2026 | Zendesk | 373K | 37.1% | 2 |
| Jan 2026 | ManageEngine | 49.5K | 4.9% | 3 |
| Jan 2026 | SolarWinds | 49.5K | 4.9% | 4 |
| Jan 2026 | Jira Service Management | 41.4K | 4.1% | 5 |
| Jan 2026 | Freshservice | 41K | 4.1% | 6 |
| Feb 2026 | ServiceNow | 450K | 48.3% | 1 |
| Feb 2026 | Zendesk | 307K | 33% | 2 |
| Feb 2026 | ManageEngine | 49.5K | 5.3% | 3 |
| Feb 2026 | SolarWinds | 49.5K | 5.3% | 4 |
| Feb 2026 | Jira Service Management | 41.4K | 4.4% | 5 |
| Feb 2026 | Freshservice | 33.7K | 3.6% | 6 |
| Mar 2026 | ServiceNow | 450K | 44.3% | 1 |
| Mar 2026 | Zendesk | 374K | 36.8% | 2 |
| Mar 2026 | ManageEngine | 60.5K | 6% | 3 |
| Mar 2026 | SolarWinds | 49.5K | 4.9% | 4 |
| Mar 2026 | Jira Service Management | 41.6K | 4.1% | 5 |
| Mar 2026 | Freshservice | 41.1K | 4% | 6 |
| Apr 2026 | ServiceNow | 550K | 56.1% | 1 |
| Apr 2026 | Zendesk | 251K | 25.6% | 2 |
| Apr 2026 | ManageEngine | 49.5K | 5% | 3 |
| Apr 2026 | SolarWinds | 49.5K | 5% | 4 |
| Apr 2026 | Freshservice | 41.1K | 4.2% | 5 |
| Apr 2026 | Jira Service Management | 40K | 4.1% | 6 |
| May 2026 | ServiceNow | 550K | 53.6% | 1 |
| May 2026 | Zendesk | 306K | 29.8% | 2 |
| May 2026 | ManageEngine | 49.5K | 4.8% | 3 |
| May 2026 | Freshservice | 41K | 4% | 4 |
| May 2026 | SolarWinds | 40.5K | 3.9% | 5 |
| May 2026 | Jira Service Management | 40K | 3.9% | 6 |
| Jun 2026 | ServiceNow | 550K | 53.6% | 1 |
| Jun 2026 | Zendesk | 305K | 29.7% | 2 |
| Jun 2026 | ManageEngine | 49.5K | 4.8% | 3 |
| Jun 2026 | Freshservice | 40.9K | 4% | 4 |
| Jun 2026 | SolarWinds | 40.5K | 3.9% | 5 |
| Jun 2026 | Jira Service Management | 40K | 3.9% | 6 |
| Jul 2026 | ServiceNow | 450K | 52.2% | 1 |
| Jul 2026 | Zendesk | 249K | 28.9% | 2 |
| Jul 2026 | ManageEngine | 49.5K | 5.7% | 3 |
| Jul 2026 | SolarWinds | 40.5K | 4.7% | 4 |
| Jul 2026 | Jira Service Management | 38.8K | 4.5% | 5 |
| Jul 2026 | Freshservice | 33.5K | 3.9% | 6 |
| Aug 2026 | ServiceNow | 450K | 52.6% | 1 |
| Aug 2026 | Zendesk | 249K | 29.1% | 2 |
| Aug 2026 | ManageEngine | 49.5K | 5.8% | 3 |
| Aug 2026 | SolarWinds | 40.5K | 4.7% | 4 |
| Aug 2026 | Freshservice | 33.5K | 3.9% | 5 |
| Aug 2026 | Jira Service Management | 33.3K | 3.9% | 6 |
| Sep 2026 | Freshservice | — | — | — |
| Sep 2026 | Jira Service Management | — | — | — |
| Sep 2026 | ManageEngine | — | — | — |
| Sep 2026 | ServiceNow | — | — | — |
| Sep 2026 | SolarWinds | — | — | — |
| Sep 2026 | Zendesk | — | — | — |

## What is being compared

- **Freshservice**: Measured on the search terms “freshservice”, “freshservice app”, “freshservice it service management” and “freshservice software”, summed into one figure.
- **Jira Service Management**: Measured on the search terms “jira service desk”, “jira service management”, “jira service management app”, “jira service management it service management”, “jira service management software” and “jiraservicemanagement”, summed into one figure.
- **ManageEngine**: Measured on the search term “manageengine”.
- **ServiceNow**: Measured on the search term “servicenow”.
- **SolarWinds**: Measured on the search term “solarwinds”.
- **Zendesk**: Measured on the search terms “zendesk”, “zendesk ai” and “zendesk suite”, summed into one figure.

- [Freshservice](/demand/global-en/brands/freshservice)
- [Jira Service Management](/demand/global-en/brands/jira-service-management)
- [ManageEngine](/demand/global-en/brands/manageengine)
- [ServiceNow](/demand/global-en/brands/servicenow)
- [SolarWinds](/demand/global-en/brands/solarwinds)
- [Zendesk](/demand/global-en/brands/zendesk)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among it service management software worldwide?

In August 2026, ServiceNow was the most searched among it service management software worldwide, with an estimated 450K branded searches and 52.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "It service management software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/it-service-management-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/it-service-management-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.