---
title: "IT service management platforms: Which brands are most popular in search?"
description: "Compare services and tools used to coordinate IT support and service requests. Share of Search among Freshservice, Jira Service Management, TOPdesk, ManageEngine ServiceDesk Plus and SysAid, the IT service management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/it-service-management-platforms"
publisher: "Brandwave"
---

# IT service management platforms: Which brands are most popular in search?

Compare services and tools used to coordinate IT support and service requests. Share of Search among Freshservice, Jira Service Management, TOPdesk, ManageEngine ServiceDesk Plus and SysAid, the IT service management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: IT service management platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Freshservice, 29.4%

## Which brand is most popular in search among IT service management platforms worldwide?

- Freshservice and Jira Service Management share the highest estimated Share of Search among IT service management platforms worldwide, at 29.4% and 29.2% in August 2026.
- Across the 11 months ending August 2026, ManageEngine ServiceDesk Plus’ estimated Share of Search among IT service management platforms worldwide increased from 10.5% to 11.6%.
- Across the 11 months ending August 2026, SysAid’s estimated Share of Search among IT service management platforms worldwide decreased from 7.1% to 5.8%.
- Across the 11 months ending August 2026, Freshservice’s estimated Share of Search among IT service management platforms worldwide peaked at 31.3% in April 2026 and was lowest at 25.3% in November 2025.
- Across the 11 months ending August 2026, Jira Service Management’s estimated Share of Search among IT service management platforms worldwide peaked at 32.5% in July 2026 and was lowest at 29.2% in August 2026.
- Across the 11 months ending August 2026, TOPdesk’s estimated Share of Search among IT service management platforms worldwide peaked at 25.7% in February 2026 and was lowest at 20.7% in May 2026.
- Across the 11 months ending August 2026, ManageEngine ServiceDesk Plus’ estimated Share of Search among IT service management platforms worldwide peaked at 12.6% in May 2026 and was lowest at 9.9% in June 2026.
- Across the 11 months ending August 2026, SysAid’s estimated Share of Search among IT service management platforms worldwide peaked at 7.5% in November 2025 and was lowest at 5% in June 2026.
- Across the 11 months ending August 2026, Freshservice rose from 2nd to 1st among IT service management platforms worldwide.
- Across the 11 months ending August 2026, Jira Service Management fell from 1st to 2nd among IT service management platforms worldwide.
- Across the 11 months ending August 2026, TOPdesk held steady: its estimated Share of Search among IT service management platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Freshservice vs Jira Service Management: compare search popularity](/demand/global-en/compare/freshservice-vs-jira-service-management): 29.4% against 29.2% Share of Search.
- [Freshservice vs TOPdesk: compare search popularity](/demand/global-en/compare/freshservice-vs-topdesk): 29.4% against 24% Share of Search.
- [Freshservice vs ManageEngine ServiceDesk Plus: compare search popularity](/demand/global-en/compare/freshservice-vs-manageengine-servicedesk-plus): 29.4% against 11.6% Share of Search.
- [Freshservice vs SysAid: compare search popularity](/demand/global-en/compare/freshservice-vs-sysaid): 29.4% against 5.8% Share of Search.
- [Jira Service Management vs TOPdesk: compare search popularity](/demand/global-en/compare/jira-service-management-vs-topdesk): 29.2% against 24% Share of Search.
- [Jira Service Management vs ManageEngine ServiceDesk Plus: compare search popularity](/demand/global-en/compare/jira-service-management-vs-manageengine-servicedesk-plus): 29.2% against 11.6% Share of Search.
- [Jira Service Management vs SysAid: compare search popularity](/demand/global-en/compare/jira-service-management-vs-sysaid): 29.2% against 5.8% Share of Search.
- [TOPdesk vs ManageEngine ServiceDesk Plus: compare search popularity](/demand/global-en/compare/manageengine-servicedesk-plus-vs-topdesk): 24% against 11.6% Share of Search.
- [TOPdesk vs SysAid: compare search popularity](/demand/global-en/compare/sysaid-vs-topdesk): 24% against 5.8% Share of Search.
- [ManageEngine ServiceDesk Plus vs SysAid: compare search popularity](/demand/global-en/compare/manageengine-servicedesk-plus-vs-sysaid): 11.6% against 5.8% Share of Search.

## How did search popularity change for IT service management platforms worldwide in August 2026?

- In August 2026, Freshservice overtook Jira Service Management to take the highest estimated Share of Search among IT service management platforms worldwide, at 29.4%.
- In August 2026, TOPdesk gained estimated Share of Search among IT service management platforms worldwide, from 22.9% to 24%.
- In August 2026, ManageEngine ServiceDesk Plus gained estimated Share of Search among IT service management platforms worldwide, from 11.1% to 11.6%.
- In August 2026, Jira Service Management lost estimated Share of Search among IT service management platforms worldwide, from 32.5% to 29.2%.
- Estimated monthly branded searches for SysAid worldwide fell 33.6% over 11 measured months, from 10K to 6.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Freshservice | 29.4% | 33.5K | -0.3% | Freshworks |
| 2 | Jira Service Management | 29.2% | 33.3K | -14.3% | Atlassian |
| 3 | TOPdesk | 24% | 27.3K | -0.2% | TOPdesk |
| 4 | ManageEngine ServiceDesk Plus | 11.6% | 13.2K | 0.0% | Zoho |
| 5 | SysAid | 5.8% | 6.6K | -0.2% | SysAid |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jira Service Management | 41.6K | 29.5% | 1 |
| Oct 2025 | Freshservice | 41.1K | 29.2% | 2 |
| Oct 2025 | TOPdesk | 33.3K | 23.6% | 3 |
| Oct 2025 | ManageEngine ServiceDesk Plus | 14.8K | 10.5% | 4 |
| Oct 2025 | SysAid | 10K | 7.1% | 5 |
| Nov 2025 | Jira Service Management | 41.5K | 31.1% | 1 |
| Nov 2025 | Freshservice | 33.7K | 25.3% | 2 |
| Nov 2025 | TOPdesk | 33.3K | 25% | 3 |
| Nov 2025 | ManageEngine ServiceDesk Plus | 14.7K | 11.1% | 4 |
| Nov 2025 | SysAid | 10K | 7.5% | 5 |
| Dec 2025 | Jira Service Management | 34.2K | 29.4% | 1 |
| Dec 2025 | Freshservice | 33.6K | 28.8% | 2 |
| Dec 2025 | TOPdesk | 27.3K | 23.4% | 3 |
| Dec 2025 | ManageEngine ServiceDesk Plus | 13.2K | 11.4% | 4 |
| Dec 2025 | SysAid | 8.2K | 7% | 5 |
| Jan 2026 | Jira Service Management | 41.4K | 29.9% | 1 |
| Jan 2026 | Freshservice | 41K | 29.6% | 2 |
| Jan 2026 | TOPdesk | 33.3K | 24% | 3 |
| Jan 2026 | ManageEngine ServiceDesk Plus | 14.8K | 10.6% | 4 |
| Jan 2026 | SysAid | 8.2K | 5.9% | 5 |
| Feb 2026 | Jira Service Management | 41.4K | 31.9% | 1 |
| Feb 2026 | Freshservice | 33.7K | 25.9% | 2 |
| Feb 2026 | TOPdesk | 33.3K | 25.7% | 3 |
| Feb 2026 | ManageEngine ServiceDesk Plus | 13.3K | 10.2% | 4 |
| Feb 2026 | SysAid | 8.2K | 6.3% | 5 |
| Mar 2026 | Jira Service Management | 41.6K | 29.6% | 1 |
| Mar 2026 | Freshservice | 41.1K | 29.3% | 2 |
| Mar 2026 | TOPdesk | 33.3K | 23.7% | 3 |
| Mar 2026 | ManageEngine ServiceDesk Plus | 16.3K | 11.6% | 4 |
| Mar 2026 | SysAid | 8.2K | 5.8% | 5 |
| Apr 2026 | Freshservice | 41.1K | 31.3% | 1 |
| Apr 2026 | Jira Service Management | 40K | 30.4% | 2 |
| Apr 2026 | TOPdesk | 27.3K | 20.8% | 3 |
| Apr 2026 | ManageEngine ServiceDesk Plus | 16.3K | 12.4% | 4 |
| Apr 2026 | SysAid | 6.7K | 5.1% | 5 |
| May 2026 | Freshservice | 41K | 31.2% | 1 |
| May 2026 | Jira Service Management | 40K | 30.4% | 2 |
| May 2026 | TOPdesk | 27.3K | 20.7% | 3 |
| May 2026 | ManageEngine ServiceDesk Plus | 16.5K | 12.6% | 4 |
| May 2026 | SysAid | 6.7K | 5.1% | 5 |
| Jun 2026 | Freshservice | 40.9K | 30.5% | 1 |
| Jun 2026 | Jira Service Management | 40K | 29.8% | 2 |
| Jun 2026 | TOPdesk | 33.3K | 24.8% | 3 |
| Jun 2026 | ManageEngine ServiceDesk Plus | 13.3K | 9.9% | 4 |
| Jun 2026 | SysAid | 6.7K | 5% | 5 |
| Jul 2026 | Jira Service Management | 38.8K | 32.5% | 1 |
| Jul 2026 | Freshservice | 33.5K | 28% | 2 |
| Jul 2026 | TOPdesk | 27.4K | 22.9% | 3 |
| Jul 2026 | ManageEngine ServiceDesk Plus | 13.2K | 11.1% | 4 |
| Jul 2026 | SysAid | 6.6K | 5.6% | 5 |
| Aug 2026 | Freshservice | 33.5K | 29.4% | 1 |
| Aug 2026 | Jira Service Management | 33.3K | 29.2% | 2 |
| Aug 2026 | TOPdesk | 27.3K | 24% | 3 |
| Aug 2026 | ManageEngine ServiceDesk Plus | 13.2K | 11.6% | 4 |
| Aug 2026 | SysAid | 6.6K | 5.8% | 5 |
| Sep 2026 | Freshservice | — | — | — |
| Sep 2026 | Jira Service Management | — | — | — |
| Sep 2026 | ManageEngine ServiceDesk Plus | — | — | — |
| Sep 2026 | SysAid | — | — | — |
| Sep 2026 | TOPdesk | — | — | — |

## What is being compared

- **Freshservice**: Measured on the search terms “freshservice”, “freshservice app”, “freshservice it service management” and “freshservice software”, summed into one figure.
- **Jira Service Management**: Measured on the search terms “jira service desk”, “jira service management”, “jira service management app”, “jira service management it service management”, “jira service management software” and “jiraservicemanagement”, summed into one figure.
- **ManageEngine ServiceDesk Plus**: Measured on the search terms “manageengine servicedesk plus”, “manageengine servicedesk plus app”, “manageengine servicedesk plus software”, “manageengineservicedeskplus” and “servicedesk plus”, summed into one figure.
- **SysAid**: Measured on the search terms “sysaid”, “sysaid app”, “sysaid com” and “sysaid software”, summed into one figure.
- **TOPdesk**: Measured on the search terms “topdesk”, “topdesk app”, “topdesk com” and “topdesk software”, summed into one figure.

- [Freshservice](/demand/global-en/brands/freshservice)
- [Jira Service Management](/demand/global-en/brands/jira-service-management)
- [ManageEngine ServiceDesk Plus](/demand/global-en/brands/manageengine-servicedesk-plus)
- [SysAid](/demand/global-en/brands/sysaid)
- [TOPdesk](/demand/global-en/brands/topdesk)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among IT service management platforms worldwide?

Freshservice and Jira Service Management share the highest estimated Share of Search among IT service management platforms worldwide, at 29.4% and 29.2% in August 2026. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "IT service management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/it-service-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/it-service-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.