---
title: "IT certification providers: Which are searched most?"
description: "Compare the it certification providers people choose between. Share of Search among CompTIA, PRINCE2, PMI, GIAC, ISC2, EXIN and Axelos, the IT certification providers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/it-certification-providers"
publisher: "Brandwave"
---

# IT certification providers: Which are searched most?

Compare the it certification providers people choose between. Share of Search among CompTIA, PRINCE2, PMI, GIAC, ISC2, EXIN and Axelos, the IT certification providers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: IT certification providers
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: CompTIA, 90.9%

## Which brand is most popular in search among IT certification providers worldwide?

- In September 2026, CompTIA was the most searched among IT certification providers worldwide, with an estimated 316K branded searches and 90.9% estimated Share of Search within this set.
- PRINCE2 is in 2nd place, 86.6 percentage points behind at 4.3% Share of Search.
- Across the 12 months ending September 2026, CompTIA’s estimated Share of Search among IT certification providers worldwide increased from 88.8% to 90.9%.
- Across the 12 months ending September 2026, PRINCE2’s estimated Share of Search among IT certification providers worldwide decreased from 5% to 4.3%.
- Across the 12 months ending September 2026, GIAC’s estimated Share of Search among IT certification providers worldwide decreased from 1.8% to 1.3%.
- Across the 12 months ending September 2026, CompTIA’s estimated Share of Search among IT certification providers worldwide peaked at 90.9% in September 2026 and was lowest at 84.5% in January 2026.
- Across the 12 months ending September 2026, PRINCE2’s estimated Share of Search among IT certification providers worldwide peaked at 7% in January 2026 and was lowest at 4.3% in September 2026.
- Across the 12 months ending September 2026, PMI’s estimated Share of Search among IT certification providers worldwide peaked at 4.8% in June 2026 and was lowest at 2.8% in September 2026.
- Across the 12 months ending September 2026, GIAC’s estimated Share of Search among IT certification providers worldwide peaked at 2.6% in January 2026 and was lowest at 1.3% in September 2026.
- Across the 12 months ending September 2026, PMI, ISC2, EXIN and Axelos held steady: their estimated Share of Search among IT certification providers worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [CompTIA vs PRINCE2: compare search popularity](/demand/global-en/compare/comptia-vs-prince2): 90.9% against 4.3% Share of Search.
- [CompTIA vs PMI: compare search popularity](/demand/global-en/compare/comptia-vs-pmi): 90.9% against 2.8% Share of Search.
- [PRINCE2 vs PMI: compare search popularity](/demand/global-en/compare/pmi-vs-prince2): 4.3% against 2.8% Share of Search.

## How did search popularity change for IT certification providers worldwide in September 2026?

- In September 2026, CompTIA gained estimated Share of Search among IT certification providers worldwide, from 89.1% to 90.9%.
- In September 2026, PRINCE2 lost estimated Share of Search among IT certification providers worldwide, from 5.1% to 4.3%.
- In September 2026, PMI lost estimated Share of Search among IT certification providers worldwide, from 3.4% to 2.8%.
- Estimated monthly branded searches for EXIN worldwide fell 46.9% over 12 measured months, from 320 to 170 in September 2026.
- Estimated monthly branded searches for Axelos worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.
- Estimated monthly branded searches for GIAC worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
- Estimated monthly branded searches for ISC2 worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CompTIA | 90.9% | 316K | +21.1% | CompTIA |
| 2 | PRINCE2 | 4.3% | 14.8K | 0.0% | PRINCE2 |
| 3 | PMI | 2.8% | 9.9K | 0.0% | PMI |
| 4 | GIAC | 1.3% | 4.4K | 0.0% | GIAC |
| 5 | ISC2 | 0.69% | 2.4K | 0.0% | ISC2 |
| 6 | EXIN | 0.05% | 170 | -19.0% | EXIN |
| 7 | Axelos | 0.02% | 70 | 0.0% | Axelos |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CompTIA | 323K | 88.8% | 1 |
| Oct 2025 | PRINCE2 | 18.1K | 5% | 2 |
| Oct 2025 | PMI | 12.1K | 3.3% | 3 |
| Oct 2025 | GIAC | 6.6K | 1.8% | 4 |
| Oct 2025 | ISC2 | 3.6K | 0.99% | 5 |
| Oct 2025 | EXIN | 320 | 0.09% | 6 |
| Oct 2025 | Axelos | 110 | 0.03% | 7 |
| Nov 2025 | CompTIA | 264K | 87.2% | 1 |
| Nov 2025 | PRINCE2 | 18.1K | 6% | 2 |
| Nov 2025 | PMI | 12.1K | 4% | 3 |
| Nov 2025 | GIAC | 5.4K | 1.8% | 4 |
| Nov 2025 | ISC2 | 2.9K | 0.96% | 5 |
| Nov 2025 | EXIN | 260 | 0.09% | 6 |
| Nov 2025 | Axelos | 110 | 0.04% | 7 |
| Dec 2025 | CompTIA | 219K | 86.8% | 1 |
| Dec 2025 | PRINCE2 | 14.8K | 5.9% | 2 |
| Dec 2025 | PMI | 9.9K | 3.9% | 3 |
| Dec 2025 | GIAC | 5.4K | 2.1% | 4 |
| Dec 2025 | ISC2 | 2.9K | 1.1% | 5 |
| Dec 2025 | EXIN | 260 | 0.1% | 6 |
| Dec 2025 | Axelos | 110 | 0.04% | 7 |
| Jan 2026 | CompTIA | 268K | 84.5% | 1 |
| Jan 2026 | PRINCE2 | 22.2K | 7% | 2 |
| Jan 2026 | PMI | 14.8K | 4.7% | 3 |
| Jan 2026 | GIAC | 8.1K | 2.6% | 4 |
| Jan 2026 | ISC2 | 3.6K | 1.1% | 5 |
| Jan 2026 | EXIN | 210 | 0.07% | 6 |
| Jan 2026 | Axelos | 110 | 0.03% | 7 |
| Feb 2026 | CompTIA | 264K | 86.6% | 1 |
| Feb 2026 | PRINCE2 | 18.1K | 5.9% | 2 |
| Feb 2026 | PMI | 12.1K | 4% | 3 |
| Feb 2026 | GIAC | 6.6K | 2.2% | 4 |
| Feb 2026 | ISC2 | 3.6K | 1.2% | 5 |
| Feb 2026 | Axelos | 260 | 0.09% | 6 |
| Feb 2026 | EXIN | 260 | 0.09% | 7 |
| Mar 2026 | CompTIA | 264K | 86.9% | 1 |
| Mar 2026 | PRINCE2 | 18.1K | 6% | 2 |
| Mar 2026 | PMI | 12.1K | 4% | 3 |
| Mar 2026 | GIAC | 5.4K | 1.8% | 4 |
| Mar 2026 | ISC2 | 3.6K | 1.2% | 5 |
| Mar 2026 | Axelos | 320 | 0.11% | 6 |
| Mar 2026 | EXIN | 320 | 0.11% | 7 |
| Apr 2026 | CompTIA | 264K | 87.2% | 1 |
| Apr 2026 | PRINCE2 | 18.1K | 6% | 2 |
| Apr 2026 | PMI | 12.1K | 4% | 3 |
| Apr 2026 | GIAC | 5.4K | 1.8% | 4 |
| Apr 2026 | ISC2 | 2.9K | 0.96% | 5 |
| Apr 2026 | EXIN | 210 | 0.07% | 6 |
| Apr 2026 | Axelos | 110 | 0.04% | 7 |
| May 2026 | CompTIA | 264K | 88.2% | 1 |
| May 2026 | PRINCE2 | 14.8K | 4.9% | 2 |
| May 2026 | PMI | 12.1K | 4% | 3 |
| May 2026 | GIAC | 4.4K | 1.5% | 4 |
| May 2026 | ISC2 | 3.6K | 1.2% | 5 |
| May 2026 | EXIN | 260 | 0.09% | 6 |
| May 2026 | Axelos | 170 | 0.06% | 7 |
| Jun 2026 | CompTIA | 216K | 86.4% | 1 |
| Jun 2026 | PRINCE2 | 14.8K | 5.9% | 2 |
| Jun 2026 | PMI | 12.1K | 4.8% | 3 |
| Jun 2026 | GIAC | 4.4K | 1.8% | 4 |
| Jun 2026 | ISC2 | 2.4K | 0.96% | 5 |
| Jun 2026 | EXIN | 210 | 0.08% | 6 |
| Jun 2026 | Axelos | 90 | 0.04% | 7 |
| Jul 2026 | CompTIA | 180K | 85% | 1 |
| Jul 2026 | PRINCE2 | 14.8K | 7% | 2 |
| Jul 2026 | PMI | 9.9K | 4.7% | 3 |
| Jul 2026 | GIAC | 4.4K | 2.1% | 4 |
| Jul 2026 | ISC2 | 2.4K | 1.1% | 5 |
| Jul 2026 | EXIN | 170 | 0.08% | 6 |
| Jul 2026 | Axelos | 90 | 0.04% | 7 |
| Aug 2026 | CompTIA | 261K | 89.1% | 1 |
| Aug 2026 | PRINCE2 | 14.8K | 5.1% | 2 |
| Aug 2026 | PMI | 9.9K | 3.4% | 3 |
| Aug 2026 | GIAC | 4.4K | 1.5% | 4 |
| Aug 2026 | ISC2 | 2.4K | 0.82% | 5 |
| Aug 2026 | EXIN | 210 | 0.07% | 6 |
| Aug 2026 | Axelos | 70 | 0.02% | 7 |
| Sep 2026 | CompTIA | 316K | 90.9% | 1 |
| Sep 2026 | PRINCE2 | 14.8K | 4.3% | 2 |
| Sep 2026 | PMI | 9.9K | 2.8% | 3 |
| Sep 2026 | GIAC | 4.4K | 1.3% | 4 |
| Sep 2026 | ISC2 | 2.4K | 0.69% | 5 |
| Sep 2026 | EXIN | 170 | 0.05% | 6 |
| Sep 2026 | Axelos | 70 | 0.02% | 7 |

## What is being compared

- **Axelos**: Measured on the search term “axelos certification”.
- **CompTIA**: Measured on the search terms “comptia” and “comptia certification”, summed into one figure.
- **EXIN**: Measured on the search term “exin certification”.
- **GIAC**: Measured on the search term “giac certification”.
- **ISC2**: Measured on the search term “isc2 certification”.
- **PMI**: Measured on the search term “pmi certification”.
- **PRINCE2**: Measured on the search term “prince2 certification”.

- [Axelos](/demand/global-en/brands/axelos)
- [CompTIA](/demand/global-en/brands/comptia)
- [EXIN](/demand/global-en/brands/exin)
- [GIAC](/demand/global-en/brands/giac)
- [ISC2](/demand/global-en/brands/isc2)
- [PMI](/demand/global-en/brands/pmi)
- [PRINCE2](/demand/global-en/brands/prince2)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among IT certification providers worldwide?

In September 2026, CompTIA was the most searched among IT certification providers worldwide, with an estimated 316K branded searches and 90.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "IT certification providers: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/it-certification-providers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/it-certification-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.