---
title: "It asset management software: Which are searched most?"
description: "Compare the it asset management software engineering teams rely on. Share of Search among ServiceNow, ManageEngine, Lansweeper, Asset Panda and InvGate, the it asset management software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/it-asset-management-software"
publisher: "Brandwave"
---

# It asset management software: Which are searched most?

Compare the it asset management software engineering teams rely on. Share of Search among ServiceNow, ManageEngine, Lansweeper, Asset Panda and InvGate, the it asset management software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: It asset management software
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: ServiceNow, 85.1%

## Which brand is most popular in search among it asset management software worldwide?

- In August 2026, ServiceNow was the most searched among it asset management software worldwide, with an estimated 450K branded searches and 85.1% estimated Share of Search within this set.
- ManageEngine is in 2nd place, 75.8 percentage points behind at 9.4% Share of Search.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among it asset management software worldwide increased from 81.3% to 85.1%.
- Across the 11 months ending August 2026, ManageEngine’s estimated Share of Search among it asset management software worldwide decreased from 10.9% to 9.4%.
- Across the 11 months ending August 2026, Lansweeper’s estimated Share of Search among it asset management software worldwide decreased from 6% to 4.2%.
- Across the 11 months ending August 2026, Asset Panda’s estimated Share of Search among it asset management software worldwide decreased from 1.8% to 1.3%.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among it asset management software worldwide peaked at 87.3% in June 2026 and was lowest at 81.2% in November 2025.
- Across the 11 months ending August 2026, ManageEngine’s estimated Share of Search among it asset management software worldwide peaked at 11% in December 2025 and was lowest at 7.8% in April 2026.
- Across the 11 months ending August 2026, Lansweeper’s estimated Share of Search among it asset management software worldwide peaked at 6% in November 2025 and was lowest at 3.5% in June 2026.
- Across the 11 months ending August 2026, InvGate held steady: its estimated Share of Search among it asset management software worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [ServiceNow vs ManageEngine: compare search popularity](/demand/global-en/compare/manageengine-vs-servicenow): 85.1% against 9.4% Share of Search.
- [ServiceNow vs Lansweeper: compare search popularity](/demand/global-en/compare/lansweeper-vs-servicenow): 85.1% against 4.2% Share of Search.
- [ManageEngine vs Lansweeper: compare search popularity](/demand/global-en/compare/lansweeper-vs-manageengine): 9.4% against 4.2% Share of Search.

## How did search popularity change for it asset management software worldwide in August 2026?

- In August 2026, ServiceNow gained estimated Share of Search among it asset management software worldwide, from 84.4% to 85.1%.
- In August 2026, Lansweeper lost estimated Share of Search among it asset management software worldwide, from 5.1% to 4.2%.
- ManageEngine’s estimated Share of Search among it asset management software worldwide has gained ground for 3 months in a row, from 7.9% to 9.4% in August 2026.
- Estimated monthly branded searches for Asset Panda worldwide fell 33% over 11 measured months, from 10K to 6.7K in August 2026.
- Estimated monthly branded searches for InvGate worldwide fell 20% over 11 measured months, from 50 to 40 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ServiceNow | 85.1% | 450K | 0.0% | ServiceNow |
| 2 | ManageEngine | 9.4% | 49.5K | 0.0% | ManageEngine |
| 3 | Lansweeper | 4.2% | 22.3K | -18.1% | Lansweeper |
| 4 | Asset Panda | 1.3% | 6.7K | -0.1% | Asset Panda |
| 5 | InvGate | <0.01% | 40 | 0.0% | InvGate |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ServiceNow | 450K | 81.3% | 1 |
| Oct 2025 | ManageEngine | 60.5K | 10.9% | 2 |
| Oct 2025 | Lansweeper | 33.3K | 6% | 3 |
| Oct 2025 | Asset Panda | 10K | 1.8% | 4 |
| Oct 2025 | InvGate | 50 | <0.01% | 5 |
| Nov 2025 | ServiceNow | 368K | 81.2% | 1 |
| Nov 2025 | ManageEngine | 49.5K | 10.9% | 2 |
| Nov 2025 | Lansweeper | 27.2K | 6% | 3 |
| Nov 2025 | Asset Panda | 8.2K | 1.8% | 4 |
| Nov 2025 | InvGate | 50 | 0.01% | 5 |
| Dec 2025 | ServiceNow | 368K | 82.1% | 1 |
| Dec 2025 | ManageEngine | 49.5K | 11% | 2 |
| Dec 2025 | Lansweeper | 22.3K | 5% | 3 |
| Dec 2025 | Asset Panda | 8.2K | 1.8% | 4 |
| Dec 2025 | InvGate | 40 | <0.01% | 5 |
| Jan 2026 | ServiceNow | 450K | 83.8% | 1 |
| Jan 2026 | ManageEngine | 49.5K | 9.2% | 2 |
| Jan 2026 | Lansweeper | 27.2K | 5.1% | 3 |
| Jan 2026 | Asset Panda | 10K | 1.9% | 4 |
| Jan 2026 | InvGate | 50 | <0.01% | 5 |
| Feb 2026 | ServiceNow | 450K | 83.8% | 1 |
| Feb 2026 | ManageEngine | 49.5K | 9.2% | 2 |
| Feb 2026 | Lansweeper | 27.4K | 5.1% | 3 |
| Feb 2026 | Asset Panda | 10.1K | 1.9% | 4 |
| Feb 2026 | InvGate | 50 | <0.01% | 5 |
| Mar 2026 | ServiceNow | 450K | 82.1% | 1 |
| Mar 2026 | ManageEngine | 60.5K | 11% | 2 |
| Mar 2026 | Lansweeper | 27.3K | 5% | 3 |
| Mar 2026 | Asset Panda | 10K | 1.8% | 4 |
| Mar 2026 | InvGate | 50 | <0.01% | 5 |
| Apr 2026 | ServiceNow | 550K | 86.6% | 1 |
| Apr 2026 | ManageEngine | 49.5K | 7.8% | 2 |
| Apr 2026 | Lansweeper | 27.2K | 4.3% | 3 |
| Apr 2026 | Asset Panda | 8.2K | 1.3% | 4 |
| Apr 2026 | InvGate | 50 | <0.01% | 5 |
| May 2026 | ServiceNow | 550K | 87.3% | 1 |
| May 2026 | ManageEngine | 49.5K | 7.9% | 2 |
| May 2026 | Lansweeper | 22.3K | 3.5% | 3 |
| May 2026 | Asset Panda | 8.2K | 1.3% | 4 |
| May 2026 | InvGate | 50 | <0.01% | 5 |
| Jun 2026 | ServiceNow | 550K | 87.3% | 1 |
| Jun 2026 | ManageEngine | 49.5K | 7.9% | 2 |
| Jun 2026 | Lansweeper | 22.3K | 3.5% | 3 |
| Jun 2026 | Asset Panda | 8.2K | 1.3% | 4 |
| Jun 2026 | InvGate | 50 | <0.01% | 5 |
| Jul 2026 | ServiceNow | 450K | 84.4% | 1 |
| Jul 2026 | ManageEngine | 49.5K | 9.3% | 2 |
| Jul 2026 | Lansweeper | 27.2K | 5.1% | 3 |
| Jul 2026 | Asset Panda | 6.7K | 1.3% | 4 |
| Jul 2026 | InvGate | 40 | <0.01% | 5 |
| Aug 2026 | ServiceNow | 450K | 85.1% | 1 |
| Aug 2026 | ManageEngine | 49.5K | 9.4% | 2 |
| Aug 2026 | Lansweeper | 22.3K | 4.2% | 3 |
| Aug 2026 | Asset Panda | 6.7K | 1.3% | 4 |
| Aug 2026 | InvGate | 40 | <0.01% | 5 |
| Sep 2026 | Asset Panda | — | — | — |
| Sep 2026 | InvGate | — | — | — |
| Sep 2026 | Lansweeper | — | — | — |
| Sep 2026 | ManageEngine | — | — | — |
| Sep 2026 | ServiceNow | — | — | — |

## What is being compared

- **Asset Panda**: Measured on the search terms “asset panda”, “asset panda app”, “asset panda software”, “assetpanda” and “assetpanda com”, summed into one figure.
- **InvGate**: Measured on the search term “invgate itsm”.
- **Lansweeper**: Measured on the search terms “lansweeper”, “lansweeper app”, “lansweeper com” and “lansweeper it asset management”, summed into one figure.
- **ManageEngine**: Measured on the search term “manageengine”.
- **ServiceNow**: Measured on the search term “servicenow”.

- [Asset Panda](/demand/global-en/brands/asset-panda)
- [InvGate](/demand/global-en/brands/invgate)
- [Lansweeper](/demand/global-en/brands/lansweeper)
- [ManageEngine](/demand/global-en/brands/manageengine)
- [ServiceNow](/demand/global-en/brands/servicenow)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among it asset management software worldwide?

In August 2026, ServiceNow was the most searched among it asset management software worldwide, with an estimated 450K branded searches and 85.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "It asset management software: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/it-asset-management-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/it-asset-management-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
