---
title: "IT asset management platforms: Which brands are most popular in search?"
description: "Compare services and tools used to track and manage business IT assets. Share of Search among Snipe-IT, Lansweeper, Asset Panda, Reftab and AssetSonar, the IT asset management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/it-asset-management-platforms"
publisher: "Brandwave"
---

# IT asset management platforms: Which brands are most popular in search?

Compare services and tools used to track and manage business IT assets. Share of Search among Snipe-IT, Lansweeper, Asset Panda, Reftab and AssetSonar, the IT asset management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: IT asset management platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Snipe-IT, 46.2%

## Which brand is most popular in search among IT asset management platforms worldwide?

- In August 2026, Snipe-IT was the most searched among IT asset management platforms worldwide, with an estimated 27.3K branded searches and 46.2% estimated Share of Search within this set.
- Lansweeper is in 2nd place, 8.6 percentage points behind at 37.6% Share of Search.
- Across the 11 months ending August 2026, Snipe-IT’s estimated Share of Search among IT asset management platforms worldwide increased from 41.2% to 46.2%.
- Across the 11 months ending August 2026, Lansweeper’s estimated Share of Search among IT asset management platforms worldwide decreased from 41% to 37.6%.
- Across the 11 months ending August 2026, Asset Panda’s estimated Share of Search among IT asset management platforms worldwide decreased from 12.3% to 11.3%.
- Across the 11 months ending August 2026, Snipe-IT’s estimated Share of Search among IT asset management platforms worldwide peaked at 50% in June 2026 and was lowest at 41.2% in October 2025.
- Across the 11 months ending August 2026, Lansweeper’s estimated Share of Search among IT asset management platforms worldwide peaked at 41% in October 2025 and was lowest at 33.1% in March 2026.
- Across the 11 months ending August 2026, Asset Panda’s estimated Share of Search among IT asset management platforms worldwide peaked at 13.5% in February 2026 and was lowest at 9.6% in July 2026.
- Across the 11 months ending August 2026, Reftab’s estimated Share of Search among IT asset management platforms worldwide peaked at 5% in November 2025 and was lowest at 3.5% in July 2026.
- Across the 11 months ending August 2026, Reftab and AssetSonar held steady: their estimated Share of Search among IT asset management platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Snipe-IT vs Lansweeper: compare search popularity](/demand/global-en/compare/lansweeper-vs-snipe-it): 46.2% against 37.6% Share of Search.
- [Snipe-IT vs Asset Panda: compare search popularity](/demand/global-en/compare/asset-panda-vs-snipe-it): 46.2% against 11.3% Share of Search.
- [Snipe-IT vs Reftab: compare search popularity](/demand/global-en/compare/reftab-vs-snipe-it): 46.2% against 4.1% Share of Search.
- [Lansweeper vs Asset Panda: compare search popularity](/demand/global-en/compare/asset-panda-vs-lansweeper): 37.6% against 11.3% Share of Search.
- [Lansweeper vs Reftab: compare search popularity](/demand/global-en/compare/lansweeper-vs-reftab): 37.6% against 4.1% Share of Search.
- [Asset Panda vs Reftab: compare search popularity](/demand/global-en/compare/asset-panda-vs-reftab): 11.3% against 4.1% Share of Search.

## How did search popularity change for IT asset management platforms worldwide in August 2026?

- In August 2026, Asset Panda gained estimated Share of Search among IT asset management platforms worldwide, from 9.6% to 11.3%.
- In August 2026, Reftab gained estimated Share of Search among IT asset management platforms worldwide, from 3.5% to 4.1%.
- In August 2026, Snipe-IT lost estimated Share of Search among IT asset management platforms worldwide, from 47.6% to 46.2%.
- In August 2026, Lansweeper lost estimated Share of Search among IT asset management platforms worldwide, from 38.7% to 37.6%.
- Estimated monthly branded searches for AssetSonar worldwide fell 45.5% over 11 measured months, from 880 to 480 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Snipe-IT | 46.2% | 27.3K | -18.2% | Snipe-IT |
| 2 | Lansweeper | 37.6% | 22.3K | -18.1% | Lansweeper |
| 3 | Asset Panda | 11.3% | 6.7K | -0.1% | Asset Panda |
| 4 | Reftab | 4.1% | 2.4K | -0.8% | Reftab |
| 5 | AssetSonar | 0.81% | 480 | 0.0% | AssetSonar |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Snipe-IT | 33.4K | 41.2% | 1 |
| Oct 2025 | Lansweeper | 33.3K | 41% | 2 |
| Oct 2025 | Asset Panda | 10K | 12.3% | 3 |
| Oct 2025 | Reftab | 3.6K | 4.5% | 4 |
| Oct 2025 | AssetSonar | 880 | 1.1% | 5 |
| Nov 2025 | Snipe-IT | 33.4K | 45.7% | 1 |
| Nov 2025 | Lansweeper | 27.2K | 37.3% | 2 |
| Nov 2025 | Asset Panda | 8.2K | 11.2% | 3 |
| Nov 2025 | Reftab | 3.6K | 5% | 4 |
| Nov 2025 | AssetSonar | 590 | 0.81% | 5 |
| Dec 2025 | Snipe-IT | 27.3K | 44.9% | 1 |
| Dec 2025 | Lansweeper | 22.3K | 36.6% | 2 |
| Dec 2025 | Asset Panda | 8.2K | 13.5% | 3 |
| Dec 2025 | Reftab | 2.4K | 4% | 4 |
| Dec 2025 | AssetSonar | 590 | 0.97% | 5 |
| Jan 2026 | Snipe-IT | 33.4K | 45% | 1 |
| Jan 2026 | Lansweeper | 27.2K | 36.6% | 2 |
| Jan 2026 | Asset Panda | 10K | 13.5% | 3 |
| Jan 2026 | Reftab | 2.9K | 3.9% | 4 |
| Jan 2026 | AssetSonar | 720 | 0.97% | 5 |
| Feb 2026 | Snipe-IT | 33.4K | 44.8% | 1 |
| Feb 2026 | Lansweeper | 27.4K | 36.8% | 2 |
| Feb 2026 | Asset Panda | 10.1K | 13.5% | 3 |
| Feb 2026 | Reftab | 2.9K | 3.9% | 4 |
| Feb 2026 | AssetSonar | 720 | 0.97% | 5 |
| Mar 2026 | Snipe-IT | 40.8K | 49.6% | 1 |
| Mar 2026 | Lansweeper | 27.3K | 33.1% | 2 |
| Mar 2026 | Asset Panda | 10K | 12.2% | 3 |
| Mar 2026 | Reftab | 3.6K | 4.4% | 4 |
| Mar 2026 | AssetSonar | 590 | 0.72% | 5 |
| Apr 2026 | Snipe-IT | 33.4K | 46.2% | 1 |
| Apr 2026 | Lansweeper | 27.2K | 37.6% | 2 |
| Apr 2026 | Asset Panda | 8.2K | 11.3% | 3 |
| Apr 2026 | Reftab | 2.9K | 4% | 4 |
| Apr 2026 | AssetSonar | 590 | 0.82% | 5 |
| May 2026 | Snipe-IT | 33.4K | 49.9% | 1 |
| May 2026 | Lansweeper | 22.3K | 33.4% | 2 |
| May 2026 | Asset Panda | 8.2K | 12.3% | 3 |
| May 2026 | Reftab | 2.4K | 3.6% | 4 |
| May 2026 | AssetSonar | 590 | 0.88% | 5 |
| Jun 2026 | Snipe-IT | 33.5K | 50% | 1 |
| Jun 2026 | Lansweeper | 22.3K | 33.3% | 2 |
| Jun 2026 | Asset Panda | 8.2K | 12.2% | 3 |
| Jun 2026 | Reftab | 2.4K | 3.6% | 4 |
| Jun 2026 | AssetSonar | 590 | 0.88% | 5 |
| Jul 2026 | Snipe-IT | 33.4K | 47.6% | 1 |
| Jul 2026 | Lansweeper | 27.2K | 38.7% | 2 |
| Jul 2026 | Asset Panda | 6.7K | 9.6% | 3 |
| Jul 2026 | Reftab | 2.4K | 3.5% | 4 |
| Jul 2026 | AssetSonar | 480 | 0.68% | 5 |
| Aug 2026 | Snipe-IT | 27.3K | 46.2% | 1 |
| Aug 2026 | Lansweeper | 22.3K | 37.6% | 2 |
| Aug 2026 | Asset Panda | 6.7K | 11.3% | 3 |
| Aug 2026 | Reftab | 2.4K | 4.1% | 4 |
| Aug 2026 | AssetSonar | 480 | 0.81% | 5 |
| Sep 2026 | Asset Panda | — | — | — |
| Sep 2026 | AssetSonar | — | — | — |
| Sep 2026 | Lansweeper | — | — | — |
| Sep 2026 | Reftab | — | — | — |
| Sep 2026 | Snipe-IT | — | — | — |

## What is being compared

- **Asset Panda**: Measured on the search terms “asset panda”, “asset panda app”, “asset panda software”, “assetpanda” and “assetpanda com”, summed into one figure.
- **AssetSonar**: Measured on the search term “assetsonar”.
- **Lansweeper**: Measured on the search terms “lansweeper”, “lansweeper app”, “lansweeper com” and “lansweeper it asset management”, summed into one figure.
- **Reftab**: Measured on the search terms “reftab” and “reftab app”, summed into one figure.
- **Snipe-IT**: Measured on the search terms “snipe it”, “snipe-it”, “snipe-it app”, “snipe-it software” and “snipeitapp com”, summed into one figure.

- [Asset Panda](/demand/global-en/brands/asset-panda)
- [AssetSonar](/demand/global-en/brands/assetsonar)
- [Lansweeper](/demand/global-en/brands/lansweeper)
- [Reftab](/demand/global-en/brands/reftab)
- [Snipe-IT](/demand/global-en/brands/snipe-it)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among IT asset management platforms worldwide?

In August 2026, Snipe-IT was the most searched among IT asset management platforms worldwide, with an estimated 27.3K branded searches and 46.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "IT asset management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/it-asset-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/it-asset-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.