--- title: "Asana vs Jira: Which is searched more?" description: "Is Asana or Jira more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Issue tracking software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/issue-tracking-software/compare/asana-vs-jira" publisher: "Brandwave" --- # Asana vs Jira: Which is searched more? Is Asana or Jira more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Issue tracking software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Asana and Jira - **Competitive set**: Issue tracking software - **Market**: Global - **Month measured**: Sep 2026 - **Asana Share of Search**: 15.3% - **Jira Share of Search**: 26.1% ## Is Asana or Jira more popular in search? - In September 2026, Jira had more branded searches than Asana among issue tracking software worldwide. Jira had about 1.9 million branded searches, while Asana had 1.1 million. Jira made up 26.1% of all issue tracking software searches we track, and Asana accounted for 15.3%. - Jira was ahead of Asana in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Asana’s share of searches among issue tracking software worldwide moved from 19.9% to 15.3%, and its estimated monthly branded searches moved from 1.6M to 1.1M. - Across the 12 months ending September 2026, Jira’s share of searches among issue tracking software worldwide moved from 23.7% to 26.1%, and its estimated monthly branded searches held steady at 1.9M. ## Top issue tracking software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jira appeared in all five answers. Asana did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jira | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Linear | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | YouTrack | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | ClickUp | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | monday work management | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Trello | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Asana | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about issue tracking software - Asked ChatGPT "Which issue tracking software should I use?": 1. Linear, 2. Jira, 3. YouTrack - Asked ChatGPT "What are the best issue tracking software options?": 1. Jira, 2. Linear, 3. YouTrack, 4. ClickUp - Asked ChatGPT "What's the best issue tracking software for software team bugs?": 1. Linear, 2. Jira, 3. YouTrack - Searched Google, AI Overview "issue tracking software": 1. Jira, 2. Linear, 3. monday work management - Searched Google, AI Overview "bug tracking software": 1. Jira, 2. YouTrack, 3. ClickUp, 4. Linear Not named in any answer: Trello and Asana. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for issue tracking software worldwide in September 2026? - In September 2026, Jira gained share of searches among issue tracking software worldwide, from 24.8% to 26.1%. - In September 2026, Asana lost share of searches among issue tracking software worldwide, from 17% to 15.3%. ## Month by month | Month | Asana estimated searches | Asana Share of Search | Asana rank | Jira estimated searches | Jira Share of Search | Jira rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6M | 19.9% | 3 | 1.9M | 23.7% | 2 | | Nov 2025 | 1.1M | 15.1% | 4 | 1.5M | 21.9% | 2 | | Dec 2025 | 1M | 17.6% | 4 | 1.3M | 21.2% | 2 | | Jan 2026 | 1.3M | 18.9% | 4 | 1.5M | 22.7% | 2 | | Feb 2026 | 1.1M | 15.3% | 4 | 1.5M | 22.4% | 3 | | Mar 2026 | 1.3M | 15.9% | 4 | 1.9M | 23.5% | 2 | | Apr 2026 | 1.1M | 15.6% | 4 | 1.5M | 22.3% | 3 | | May 2026 | 1.1M | 16.1% | 4 | 1.5M | 23.3% | 2 | | Jun 2026 | 1.1M | 16.2% | 4 | 1.5M | 23.2% | 2 | | Jul 2026 | 1.1M | 17.7% | 4 | 1.5M | 24.6% | 2 | | Aug 2026 | 1.1M | 17% | 4 | 1.5M | 24.8% | 2 | | Sep 2026 | 1.1M | 15.3% | 4 | 1.9M | 26.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Asana’s and Jira’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Asana**: Measured on the search terms “Asana”, “asana ai”, “asana app”, “asana application”, “asana co”, “asana company”, “asana crm”, “asana desktop app”, “asana project management”, “asana software”, “asana task management”, “asana templates” and “asana work management”, summed into one figure. - **Jira**: Measured on the search terms “jira” and “jira software”, summed into one figure. - [Asana profile](/demand/global-en/brands/asana) - [Jira profile](/demand/global-en/brands/jira) - [All issue tracking software worldwide](/demand/global-en/categories/issue-tracking-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Asana or Jira more popular in search? In September 2026, Jira had more branded searches than Asana among issue tracking software worldwide. Jira had about 1.9 million branded searches, while Asana had 1.1 million. Jira made up 26.1% of all issue tracking software searches we track, and Asana accounted for 15.3%. ## Cite this page Brandwave. "Asana vs Jira: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/issue-tracking-software/compare/asana-vs-jira This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/issue-tracking-software/compare/asana-vs-jira. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.