---
title: "Irrigation brands: Which brands are most popular in search?"
description: "Compare the irrigation brands people buy. Share of Search among Toro, Hunter, Rain Bird, Netafim and K-Rain, the irrigation brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/irrigation-brands"
publisher: "Brandwave"
---

# Irrigation brands: Which brands are most popular in search?

Compare the irrigation brands people buy. Share of Search among Toro, Hunter, Rain Bird, Netafim and K-Rain, the irrigation brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Irrigation brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Toro, 79.8%

## Which brand is most popular in search among irrigation brands worldwide?

- In August 2026, Toro was the most searched among irrigation brands worldwide, with an estimated 550K branded searches and 79.8% estimated Share of Search within this set.
- Hunter is in 2nd place, 71 percentage points behind at 8.8% Share of Search.
- Across the 11 months ending August 2026, Toro’s estimated Share of Search among irrigation brands worldwide decreased from 84.6% to 79.8%.
- Across the 11 months ending August 2026, Hunter’s estimated Share of Search among irrigation brands worldwide increased from 7.6% to 8.8%.
- Across the 11 months ending August 2026, Rain Bird’s estimated Share of Search among irrigation brands worldwide increased from 4.2% to 7.2%.
- Across the 11 months ending August 2026, Netafim’s estimated Share of Search among irrigation brands worldwide increased from 3.4% to 3.9%.
- Across the 11 months ending August 2026, Toro’s estimated Share of Search among irrigation brands worldwide peaked at 85.2% in December 2025 and was lowest at 77.8% in June 2026.
- Across the 11 months ending August 2026, Hunter’s estimated Share of Search among irrigation brands worldwide peaked at 9.2% in January 2026 and was lowest at 7.2% in May 2026.
- Across the 11 months ending August 2026, Rain Bird’s estimated Share of Search among irrigation brands worldwide peaked at 8.8% in May 2026 and was lowest at 3.4% in January 2026.
- Across the 11 months ending August 2026, Netafim’s estimated Share of Search among irrigation brands worldwide peaked at 4.7% in June 2026 and was lowest at 3.2% in April 2026.
- Across the 11 months ending August 2026, K-Rain held steady: its estimated Share of Search among irrigation brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Toro vs Hunter: compare search popularity](/demand/global-en/compare/hunter-vs-toro): 79.8% against 8.8% Share of Search.
- [Toro vs Rain Bird: compare search popularity](/demand/global-en/compare/rain-bird-vs-toro): 79.8% against 7.2% Share of Search.
- [Toro vs Netafim: compare search popularity](/demand/global-en/compare/netafim-vs-toro): 79.8% against 3.9% Share of Search.
- [Hunter vs Rain Bird: compare search popularity](/demand/global-en/compare/hunter-vs-rain-bird): 8.8% against 7.2% Share of Search.
- [Hunter vs Netafim: compare search popularity](/demand/global-en/compare/hunter-vs-netafim): 8.8% against 3.9% Share of Search.
- [Rain Bird vs Netafim: compare search popularity](/demand/global-en/compare/netafim-vs-rain-bird): 7.2% against 3.9% Share of Search.

## How did search popularity change for irrigation brands worldwide in August 2026?

- Estimated monthly branded searches for Rain Bird worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.
- Estimated monthly branded searches for K-Rain worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
- Estimated monthly branded searches for Toro worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Toro | 79.8% | 550K | 0.0% | Toro |
| 2 | Hunter | 8.8% | 60.5K | 0.0% | Hunter |
| 3 | Rain Bird | 7.2% | 49.5K | 0.0% | Rain Bird |
| 4 | Netafim | 3.9% | 27.1K | 0.0% | Netafim |
| 5 | K-Rain | 0.28% | 1.9K | 0.0% | K-Rain |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Toro | 673K | 84.6% | 1 |
| Oct 2025 | Hunter | 60.5K | 7.6% | 2 |
| Oct 2025 | Rain Bird | 33.1K | 4.2% | 3 |
| Oct 2025 | Netafim | 27.1K | 3.4% | 4 |
| Oct 2025 | K-Rain | 1.6K | 0.2% | 5 |
| Nov 2025 | Toro | 550K | 83.9% | 1 |
| Nov 2025 | Hunter | 49.5K | 7.6% | 2 |
| Nov 2025 | Netafim | 27.1K | 4.1% | 3 |
| Nov 2025 | Rain Bird | 27.1K | 4.1% | 4 |
| Nov 2025 | K-Rain | 1.6K | 0.24% | 5 |
| Dec 2025 | Toro | 550K | 85.2% | 1 |
| Dec 2025 | Hunter | 49.5K | 7.7% | 2 |
| Dec 2025 | Netafim | 22.2K | 3.4% | 3 |
| Dec 2025 | Rain Bird | 22.2K | 3.4% | 4 |
| Dec 2025 | K-Rain | 1.3K | 0.2% | 5 |
| Jan 2026 | Toro | 550K | 83.2% | 1 |
| Jan 2026 | Hunter | 60.5K | 9.2% | 2 |
| Jan 2026 | Netafim | 27.1K | 4.1% | 3 |
| Jan 2026 | Rain Bird | 22.2K | 3.4% | 4 |
| Jan 2026 | K-Rain | 1.3K | 0.2% | 5 |
| Feb 2026 | Toro | 550K | 83.2% | 1 |
| Feb 2026 | Hunter | 60.5K | 9.2% | 2 |
| Feb 2026 | Netafim | 27.1K | 4.1% | 3 |
| Feb 2026 | Rain Bird | 22.2K | 3.4% | 4 |
| Feb 2026 | K-Rain | 1.3K | 0.2% | 5 |
| Mar 2026 | Toro | 673K | 81.8% | 1 |
| Mar 2026 | Hunter | 74K | 9% | 2 |
| Mar 2026 | Rain Bird | 40.5K | 4.9% | 3 |
| Mar 2026 | Netafim | 33.1K | 4% | 4 |
| Mar 2026 | K-Rain | 1.9K | 0.23% | 5 |
| Apr 2026 | Toro | 673K | 80.4% | 1 |
| Apr 2026 | Hunter | 74K | 8.8% | 2 |
| Apr 2026 | Rain Bird | 60.5K | 7.2% | 3 |
| Apr 2026 | Netafim | 27.1K | 3.2% | 4 |
| Apr 2026 | K-Rain | 2.4K | 0.29% | 5 |
| May 2026 | Toro | 673K | 80.4% | 1 |
| May 2026 | Rain Bird | 74K | 8.8% | 2 |
| May 2026 | Hunter | 60.5K | 7.2% | 3 |
| May 2026 | Netafim | 27.1K | 3.2% | 4 |
| May 2026 | K-Rain | 2.4K | 0.29% | 5 |
| Jun 2026 | Toro | 550K | 77.8% | 1 |
| Jun 2026 | Hunter | 60.5K | 8.6% | 2 |
| Jun 2026 | Rain Bird | 60.5K | 8.6% | 3 |
| Jun 2026 | Netafim | 33.1K | 4.7% | 4 |
| Jun 2026 | K-Rain | 2.4K | 0.34% | 5 |
| Jul 2026 | Toro | 550K | 79.8% | 1 |
| Jul 2026 | Hunter | 60.5K | 8.8% | 2 |
| Jul 2026 | Rain Bird | 49.5K | 7.2% | 3 |
| Jul 2026 | Netafim | 27.1K | 3.9% | 4 |
| Jul 2026 | K-Rain | 1.9K | 0.28% | 5 |
| Aug 2026 | Toro | 550K | 79.8% | 1 |
| Aug 2026 | Hunter | 60.5K | 8.8% | 2 |
| Aug 2026 | Rain Bird | 49.5K | 7.2% | 3 |
| Aug 2026 | Netafim | 27.1K | 3.9% | 4 |
| Aug 2026 | K-Rain | 1.9K | 0.28% | 5 |
| Sep 2026 | Hunter | — | — | — |
| Sep 2026 | K-Rain | — | — | — |
| Sep 2026 | Netafim | — | — | — |
| Sep 2026 | Rain Bird | — | — | — |
| Sep 2026 | Toro | — | — | — |

## What is being compared

- **Hunter**: Measured on the search term “hunter io”.
- **K-Rain**: Measured on the search term “k rain”.
- **Netafim**: Measured on the search term “netafim”.
- **Rain Bird**: Measured on the search term “rain bird”.
- **Toro**: Measured on the search term “toro”.

- [Hunter](/demand/global-en/brands/hunter)
- [K-Rain](/demand/global-en/brands/k-rain)
- [Netafim](/demand/global-en/brands/netafim)
- [Rain Bird](/demand/global-en/brands/rain-bird)
- [Toro](/demand/global-en/brands/toro)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among irrigation brands worldwide?

In August 2026, Toro was the most searched among irrigation brands worldwide, with an estimated 550K branded searches and 79.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Irrigation brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/irrigation-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/irrigation-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.