---
title: "Irons: Which brands are most popular in search?"
description: "Compare the irons people buy. Share of Search among Philips, Tefal, Bosch, Rowenta, Sunbeam and Panasonic, the irons Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/irons"
publisher: "Brandwave"
---

# Irons: Which brands are most popular in search?

Compare the irons people buy. Share of Search among Philips, Tefal, Bosch, Rowenta, Sunbeam and Panasonic, the irons Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Irons
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Philips, 54.9%

## Which brand is most popular in search among irons worldwide?

- In August 2026, Philips was the most searched among irons worldwide, with an estimated 1.1M branded searches and 54.9% estimated Share of Search within this set.
- Tefal is in 2nd place, 36.6 percentage points behind at 18.4% Share of Search.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among irons worldwide increased from 49.3% to 54.9%.
- Across the 11 months ending August 2026, Tefal’s estimated Share of Search among irons worldwide decreased from 20.5% to 18.4%.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among irons worldwide increased from 9.4% to 10.3%.
- Across the 11 months ending August 2026, Rowenta’s estimated Share of Search among irons worldwide decreased from 9.2% to 8.2%.
- Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among irons worldwide decreased from 7.5% to 3.7%.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among irons worldwide peaked at 55% in July 2026 and was lowest at 48% in May 2026.
- Across the 11 months ending August 2026, Tefal’s estimated Share of Search among irons worldwide peaked at 25.4% in November 2025 and was lowest at 15.7% in July 2026.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among irons worldwide peaked at 10.3% in August 2026 and was lowest at 6.5% in November 2025.
- Across the 11 months ending August 2026, Rowenta’s estimated Share of Search among irons worldwide peaked at 13.3% in June 2026 and was lowest at 8.2% in August 2026.
- Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among irons worldwide peaked at 5% in April 2026 and was lowest at 3.4% in November 2025.
- Across the 11 months ending August 2026, Sunbeam rose from 6th to 5th among irons worldwide.
- Across the 11 months ending August 2026, Panasonic fell from 5th to 6th among irons worldwide.

## Compare search popularity between leading brands

- [Philips vs Tefal: compare search popularity](/demand/global-en/compare/philips-vs-tefal): 54.9% against 18.4% Share of Search.
- [Philips vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-philips): 54.9% against 10.3% Share of Search.
- [Philips vs Rowenta: compare search popularity](/demand/global-en/compare/philips-vs-rowenta): 54.9% against 8.2% Share of Search.
- [Philips vs Sunbeam: compare search popularity](/demand/global-en/compare/philips-vs-sunbeam): 54.9% against 4.5% Share of Search.
- [Tefal vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-tefal): 18.4% against 10.3% Share of Search.
- [Tefal vs Rowenta: compare search popularity](/demand/global-en/compare/rowenta-vs-tefal): 18.4% against 8.2% Share of Search.
- [Tefal vs Sunbeam: compare search popularity](/demand/global-en/compare/sunbeam-vs-tefal): 18.4% against 4.5% Share of Search.
- [Bosch vs Rowenta: compare search popularity](/demand/global-en/compare/bosch-vs-rowenta): 10.3% against 8.2% Share of Search.
- [Bosch vs Sunbeam: compare search popularity](/demand/global-en/compare/bosch-vs-sunbeam): 10.3% against 4.5% Share of Search.
- [Rowenta vs Sunbeam: compare search popularity](/demand/global-en/compare/rowenta-vs-sunbeam): 8.2% against 4.5% Share of Search.

## How did search popularity change for irons worldwide in August 2026?

- In August 2026, Bosch overtook Rowenta to rank 3rd among irons worldwide, at 10.3%.
- In August 2026, Sunbeam overtook Panasonic to rank 5th among irons worldwide, at 4.5%.
- In August 2026, Tefal gained estimated Share of Search among irons worldwide, from 15.7% to 18.4%.
- In August 2026, Rowenta lost estimated Share of Search among irons worldwide, from 12.8% to 8.2%.
- Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Philips | 54.9% | 1.1M | +4.3% | Philips |
| 2 | Tefal | 18.4% | 368K | +22.3% | Tefal |
| 3 | Bosch | 10.3% | 206K | +21.2% | Bosch |
| 4 | Rowenta | 8.2% | 165K | -32.9% | Rowenta |
| 5 | Sunbeam | 4.5% | 90.5K | +22.3% | Sunbeam |
| 6 | Panasonic | 3.7% | 74K | 0.0% | Panasonic |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Philips | 1.1M | 49.3% | 1 |
| Oct 2025 | Tefal | 450K | 20.5% | 2 |
| Oct 2025 | Bosch | 207K | 9.4% | 3 |
| Oct 2025 | Rowenta | 201K | 9.2% | 4 |
| Oct 2025 | Panasonic | 165K | 7.5% | 5 |
| Oct 2025 | Sunbeam | 90.5K | 4.1% | 6 |
| Nov 2025 | Philips | 1.3M | 48.3% | 1 |
| Nov 2025 | Tefal | 673K | 25.4% | 2 |
| Nov 2025 | Rowenta | 301K | 11.4% | 3 |
| Nov 2025 | Bosch | 171K | 6.5% | 4 |
| Nov 2025 | Panasonic | 135K | 5.1% | 5 |
| Nov 2025 | Sunbeam | 90.5K | 3.4% | 6 |
| Dec 2025 | Philips | 1.4M | 54.2% | 1 |
| Dec 2025 | Tefal | 550K | 21.6% | 2 |
| Dec 2025 | Rowenta | 246K | 9.6% | 3 |
| Dec 2025 | Bosch | 171K | 6.7% | 4 |
| Dec 2025 | Panasonic | 110K | 4.3% | 5 |
| Dec 2025 | Sunbeam | 90.5K | 3.5% | 6 |
| Jan 2026 | Philips | 1.1M | 48.3% | 1 |
| Jan 2026 | Tefal | 550K | 24.3% | 2 |
| Jan 2026 | Rowenta | 246K | 10.9% | 3 |
| Jan 2026 | Bosch | 172K | 7.6% | 4 |
| Jan 2026 | Panasonic | 110K | 4.9% | 5 |
| Jan 2026 | Sunbeam | 90.5K | 4% | 6 |
| Feb 2026 | Philips | 975K | 51.4% | 1 |
| Feb 2026 | Tefal | 450K | 23.7% | 2 |
| Feb 2026 | Rowenta | 165K | 8.7% | 3 |
| Feb 2026 | Bosch | 141K | 7.4% | 4 |
| Feb 2026 | Panasonic | 90.5K | 4.8% | 5 |
| Feb 2026 | Sunbeam | 74K | 3.9% | 6 |
| Mar 2026 | Philips | 957K | 49.7% | 1 |
| Mar 2026 | Tefal | 450K | 23.4% | 2 |
| Mar 2026 | Bosch | 171K | 8.9% | 3 |
| Mar 2026 | Rowenta | 165K | 8.6% | 4 |
| Mar 2026 | Panasonic | 90.5K | 4.7% | 5 |
| Mar 2026 | Sunbeam | 90.5K | 4.7% | 6 |
| Apr 2026 | Philips | 939K | 51.9% | 1 |
| Apr 2026 | Tefal | 368K | 20.4% | 2 |
| Apr 2026 | Bosch | 171K | 9.5% | 3 |
| Apr 2026 | Rowenta | 165K | 9.1% | 4 |
| Apr 2026 | Sunbeam | 90.5K | 5% | 5 |
| Apr 2026 | Panasonic | 74K | 4.1% | 6 |
| May 2026 | Philips | 909K | 48% | 1 |
| May 2026 | Tefal | 450K | 23.7% | 2 |
| May 2026 | Rowenta | 201K | 10.6% | 3 |
| May 2026 | Bosch | 171K | 9% | 4 |
| May 2026 | Sunbeam | 90.5K | 4.8% | 5 |
| May 2026 | Panasonic | 74K | 3.9% | 6 |
| Jun 2026 | Philips | 911K | 49.4% | 1 |
| Jun 2026 | Tefal | 368K | 20% | 2 |
| Jun 2026 | Rowenta | 246K | 13.3% | 3 |
| Jun 2026 | Bosch | 170K | 9.2% | 4 |
| Jun 2026 | Panasonic | 74K | 4% | 5 |
| Jun 2026 | Sunbeam | 74K | 4% | 6 |
| Jul 2026 | Philips | 1.1M | 55% | 1 |
| Jul 2026 | Tefal | 301K | 15.7% | 2 |
| Jul 2026 | Rowenta | 246K | 12.8% | 3 |
| Jul 2026 | Bosch | 170K | 8.9% | 4 |
| Jul 2026 | Panasonic | 74K | 3.9% | 5 |
| Jul 2026 | Sunbeam | 74K | 3.9% | 6 |
| Aug 2026 | Philips | 1.1M | 54.9% | 1 |
| Aug 2026 | Tefal | 368K | 18.4% | 2 |
| Aug 2026 | Bosch | 206K | 10.3% | 3 |
| Aug 2026 | Rowenta | 165K | 8.2% | 4 |
| Aug 2026 | Sunbeam | 90.5K | 4.5% | 5 |
| Aug 2026 | Panasonic | 74K | 3.7% | 6 |
| Sep 2026 | Bosch | — | — | — |
| Sep 2026 | Panasonic | — | — | — |
| Sep 2026 | Philips | — | — | — |
| Sep 2026 | Rowenta | — | — | — |
| Sep 2026 | Sunbeam | — | — | — |
| Sep 2026 | Tefal | — | — | — |

## What is being compared

- **Bosch**: Measured on the search terms “bosch washer”, “bosch washing machine” and “bosch-home com”, summed into one figure.
- **Panasonic**: Measured on the search term “panasonic tv”.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips com”, “philips oneblade”, “philips shaver” and “shaver philips”, summed into one figure.
- **Rowenta**: Measured on the search term “rowenta”.
- **Sunbeam**: Measured on the search term “sunbeam”.
- **Tefal**: Measured on the search term “tefal”.

- [Bosch](/demand/global-en/brands/bosch)
- [Panasonic](/demand/global-en/brands/panasonic)
- [Philips](/demand/global-en/brands/philips)
- [Rowenta](/demand/global-en/brands/rowenta)
- [Sunbeam](/demand/global-en/brands/sunbeam)
- [Tefal](/demand/global-en/brands/tefal)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among irons worldwide?

In August 2026, Philips was the most searched among irons worldwide, with an estimated 1.1M branded searches and 54.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Irons: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/irons

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/irons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.