--- title: "Ironing boards: Which brands are most popular in search?" description: "Compare the ironing boards shoppers choose between. Share of Search among Philips, Brabantia, Joseph Joseph, Beldray, Lakeland and Minky, the ironing boards Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ironing-boards" publisher: "Brandwave" --- # Ironing boards: Which brands are most popular in search? Compare the ironing boards shoppers choose between. Share of Search among Philips, Brabantia, Joseph Joseph, Beldray, Lakeland and Minky, the ironing boards Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Ironing boards - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Philips, 79.2% ## Which brand is most popular in search among ironing boards worldwide? - In August 2026, Philips was the most searched among ironing boards worldwide, with an estimated 1.1M branded searches and 79.2% estimated Share of Search within this set. - Brabantia is in 2nd place, 69.5 percentage points behind at 9.7% Share of Search. - Across the 11 months ending August 2026, Philips’ estimated Share of Search among ironing boards worldwide decreased from 81.2% to 79.2%. - Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among ironing boards worldwide increased from 6.8% to 9.7%. - Across the 11 months ending August 2026, Philips’ estimated Share of Search among ironing boards worldwide peaked at 83.3% in December 2025 and was lowest at 76.6% in March 2026. - Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among ironing boards worldwide peaked at 11.5% in May 2026 and was lowest at 5.4% in December 2025. - Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among ironing boards worldwide peaked at 11.9% in January 2026 and was lowest at 8.5% in July 2026. - Across the 11 months ending August 2026, Brabantia rose from 3rd to 2nd among ironing boards worldwide. - Across the 11 months ending August 2026, Joseph Joseph fell from 2nd to 3rd among ironing boards worldwide. - Across the 11 months ending August 2026, Beldray, Lakeland and Minky held steady: their estimated Share of Search among ironing boards worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Philips vs Brabantia: compare search popularity](/demand/global-en/compare/brabantia-vs-philips): 79.2% against 9.7% Share of Search. - [Philips vs Joseph Joseph: compare search popularity](/demand/global-en/compare/joseph-joseph-vs-philips): 79.2% against 9.7% Share of Search. - [Brabantia vs Joseph Joseph: compare search popularity](/demand/global-en/compare/brabantia-vs-joseph-joseph): 9.7% Share of Search each. ## How did search popularity change for ironing boards worldwide in August 2026? - In August 2026, Brabantia gained estimated Share of Search among ironing boards worldwide, from 8.5% to 9.7%. - In August 2026, Joseph Joseph gained estimated Share of Search among ironing boards worldwide, from 8.5% to 9.7%. - In August 2026, Philips lost estimated Share of Search among ironing boards worldwide, from 81.8% to 79.2%. - Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026. - Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026. - Estimated monthly branded searches for Beldray worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Philips | 79.2% | 1.1M | +4.3% | Philips | | 2 | Brabantia | 9.7% | 135K | +22.7% | Brabantia | | 3 | Joseph Joseph | 9.7% | 135K | +22.7% | Joseph Joseph | | 4 | Beldray | 0.87% | 12.1K | +22.2% | Beldray | | 5 | Lakeland | 0.47% | 6.6K | +22.2% | Lakeland | | 6 | Minky | <0.01% | 110 | +22.2% | Minky | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Philips | 1.1M | 81.2% | 1 | | Oct 2025 | Joseph Joseph | 135K | 10.1% | 2 | | Oct 2025 | Brabantia | 90.5K | 6.8% | 3 | | Oct 2025 | Beldray | 14.8K | 1.1% | 4 | | Oct 2025 | Lakeland | 9.9K | 0.74% | 5 | | Oct 2025 | Minky | 140 | 0.01% | 6 | | Nov 2025 | Philips | 1.3M | 80.8% | 1 | | Nov 2025 | Joseph Joseph | 165K | 10.4% | 2 | | Nov 2025 | Brabantia | 110K | 6.9% | 3 | | Nov 2025 | Beldray | 14.8K | 0.93% | 4 | | Nov 2025 | Lakeland | 14.8K | 0.93% | 5 | | Nov 2025 | Minky | 110 | <0.01% | 6 | | Dec 2025 | Philips | 1.4M | 83.3% | 1 | | Dec 2025 | Joseph Joseph | 165K | 9.9% | 2 | | Dec 2025 | Brabantia | 90.5K | 5.4% | 3 | | Dec 2025 | Lakeland | 12.1K | 0.73% | 4 | | Dec 2025 | Beldray | 9.9K | 0.6% | 5 | | Dec 2025 | Minky | 70 | <0.01% | 6 | | Jan 2026 | Philips | 1.1M | 78.6% | 1 | | Jan 2026 | Joseph Joseph | 165K | 11.9% | 2 | | Jan 2026 | Brabantia | 110K | 7.9% | 3 | | Jan 2026 | Lakeland | 12.1K | 0.87% | 4 | | Jan 2026 | Beldray | 9.9K | 0.71% | 5 | | Jan 2026 | Minky | 140 | 0.01% | 6 | | Feb 2026 | Philips | 975K | 78.5% | 1 | | Feb 2026 | Joseph Joseph | 135K | 10.9% | 2 | | Feb 2026 | Brabantia | 110K | 8.9% | 3 | | Feb 2026 | Beldray | 12.1K | 0.97% | 4 | | Feb 2026 | Lakeland | 9.9K | 0.8% | 5 | | Feb 2026 | Minky | 260 | 0.02% | 6 | | Mar 2026 | Philips | 957K | 76.6% | 1 | | Mar 2026 | Brabantia | 135K | 10.8% | 2 | | Mar 2026 | Joseph Joseph | 135K | 10.8% | 3 | | Mar 2026 | Beldray | 14.8K | 1.2% | 4 | | Mar 2026 | Lakeland | 6.6K | 0.53% | 5 | | Mar 2026 | Minky | 140 | 0.01% | 6 | | Apr 2026 | Philips | 939K | 78.2% | 1 | | Apr 2026 | Joseph Joseph | 135K | 11.2% | 2 | | Apr 2026 | Brabantia | 110K | 9.2% | 3 | | Apr 2026 | Beldray | 9.9K | 0.82% | 4 | | Apr 2026 | Lakeland | 6.6K | 0.55% | 5 | | Apr 2026 | Minky | 110 | <0.01% | 6 | | May 2026 | Philips | 909K | 77.7% | 1 | | May 2026 | Brabantia | 135K | 11.5% | 2 | | May 2026 | Joseph Joseph | 110K | 9.4% | 3 | | May 2026 | Beldray | 9.9K | 0.85% | 4 | | May 2026 | Lakeland | 5.4K | 0.46% | 5 | | May 2026 | Minky | 90 | <0.01% | 6 | | Jun 2026 | Philips | 911K | 80.8% | 1 | | Jun 2026 | Joseph Joseph | 110K | 9.8% | 2 | | Jun 2026 | Brabantia | 90.5K | 8% | 3 | | Jun 2026 | Beldray | 9.9K | 0.88% | 4 | | Jun 2026 | Lakeland | 5.4K | 0.48% | 5 | | Jun 2026 | Minky | 90 | <0.01% | 6 | | Jul 2026 | Philips | 1.1M | 81.8% | 1 | | Jul 2026 | Brabantia | 110K | 8.5% | 2 | | Jul 2026 | Joseph Joseph | 110K | 8.5% | 3 | | Jul 2026 | Beldray | 9.9K | 0.77% | 4 | | Jul 2026 | Lakeland | 5.4K | 0.42% | 5 | | Jul 2026 | Minky | 90 | <0.01% | 6 | | Aug 2026 | Philips | 1.1M | 79.2% | 1 | | Aug 2026 | Brabantia | 135K | 9.7% | 2 | | Aug 2026 | Joseph Joseph | 135K | 9.7% | 3 | | Aug 2026 | Beldray | 12.1K | 0.87% | 4 | | Aug 2026 | Lakeland | 6.6K | 0.47% | 5 | | Aug 2026 | Minky | 110 | <0.01% | 6 | | Sep 2026 | Beldray | — | — | — | | Sep 2026 | Brabantia | — | — | — | | Sep 2026 | Joseph Joseph | — | — | — | | Sep 2026 | Lakeland | — | — | — | | Sep 2026 | Minky | — | — | — | | Sep 2026 | Philips | — | — | — | ## What is being compared - **Beldray**: Measured on the search term “beldray”. - **Brabantia**: Measured on the search term “brabantia”. - **Joseph Joseph**: Measured on the search term “joseph joseph”. - **Lakeland**: Measured on the search term “lakeland uk”. - **Minky**: Measured on the search term “minky ironing”. - **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips com”, “philips oneblade”, “philips shaver” and “shaver philips”, summed into one figure. - [Beldray](/demand/global-en/brands/beldray) - [Brabantia](/demand/global-en/brands/brabantia) - [Joseph Joseph](/demand/global-en/brands/joseph-joseph) - [Lakeland](/demand/global-en/brands/lakeland) - [Minky](/demand/global-en/brands/minky) - [Philips](/demand/global-en/brands/philips) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among ironing boards worldwide? In August 2026, Philips was the most searched among ironing boards worldwide, with an estimated 1.1M branded searches and 79.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Ironing boards: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ironing-boards This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ironing-boards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.