---
title: "FreshBooks vs Wave: Which is searched more?"
description: "Which is more popular in search, FreshBooks or Wave? Compare estimated monthly branded-search demand and Share of Search inside the Invoicing apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/invoicing-apps/compare/freshbooks-vs-wave-accounting"
publisher: "Brandwave"
---

# FreshBooks vs Wave: Which is searched more?

Which is more popular in search, FreshBooks or Wave? Compare estimated monthly branded-search demand and Share of Search inside the Invoicing apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: FreshBooks and Wave
- **Competitive set**: Invoicing apps
- **Market**: Global
- **Month measured**: Sep 2026
- **FreshBooks Share of Search**: 23.7%
- **Wave Share of Search**: 28%

## Which is more popular in search, FreshBooks or Wave?

- In September 2026, Wave had more branded searches than FreshBooks among invoicing apps worldwide. Wave was estimated to have 107K branded searches compared to FreshBooks’ 90.5K, and held a 28% Share of Search versus FreshBooks’ 23.7%.
- The lead changed hands 5 times in the 12 months ending September 2026: Wave took it in December 2025, FreshBooks took it in June 2026, Wave took it in July 2026, FreshBooks took it in August 2026, Wave took it in September 2026.
- Across the 12 months ending September 2026, FreshBooks’ estimated Share of Search among invoicing apps worldwide moved from 24.3% to 23.7%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Wave’s estimated Share of Search among invoicing apps worldwide moved from 23.2% to 28%, and its estimated monthly branded searches moved from 86.1K to 107K.

## How did search popularity change for invoicing apps worldwide in September 2026?

- In September 2026, Wave overtook FreshBooks to rank 2nd among invoicing apps worldwide, with 28% estimated Share of Search.
- In September 2026, FreshBooks gained estimated Share of Search among invoicing apps worldwide, from 22.7% to 23.7%.

## Month by month

| Month | FreshBooks estimated searches | FreshBooks Share of Search | FreshBooks rank | Wave estimated searches | Wave Share of Search | Wave rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 24.3% | 2 | 86.1K | 23.2% | 3 |
| Nov 2025 | 74K | 22% | 2 | 72.6K | 21.6% | 3 |
| Dec 2025 | 74K | 21.5% | 3 | 86.1K | 25% | 2 |
| Jan 2026 | 90.5K | 23.3% | 3 | 109K | 28% | 2 |
| Feb 2026 | 60.5K | 18.6% | 3 | 75.3K | 23.2% | 2 |
| Mar 2026 | 60.5K | 18.1% | 3 | 78.6K | 23.5% | 2 |
| Apr 2026 | 60.5K | 18.3% | 3 | 75.3K | 22.7% | 2 |
| May 2026 | 49.5K | 16.3% | 3 | 64.3K | 21.2% | 2 |
| Jun 2026 | 74K | 22.2% | 2 | 70.4K | 21.1% | 3 |
| Jul 2026 | 49.5K | 17% | 3 | 57.6K | 19.8% | 2 |
| Aug 2026 | 74K | 22.7% | 2 | 67.6K | 20.7% | 3 |
| Sep 2026 | 90.5K | 23.7% | 3 | 107K | 28% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using FreshBooks’ and Wave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **FreshBooks**: Measured on the search term “freshbooks”.
- **Wave**: Measured on the search terms “wave accounting” and “wave accounting software”, summed into one figure.

- [FreshBooks profile](/demand/global-en/brands/freshbooks)
- [Wave profile](/demand/global-en/brands/wave-accounting)
- [All invoicing apps worldwide](/demand/global-en/categories/invoicing-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, FreshBooks or Wave?

In September 2026, Wave had more branded searches than FreshBooks among invoicing apps worldwide. Wave was estimated to have 107K branded searches compared to FreshBooks’ 90.5K, and held a 28% Share of Search versus FreshBooks’ 23.7%.

## Cite this page

Brandwave. "FreshBooks vs Wave: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/invoicing-apps/compare/freshbooks-vs-wave-accounting

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/invoicing-apps/compare/freshbooks-vs-wave-accounting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.