--- title: "Invoicing apps: Which are searched most?" description: "Compare the invoicing apps people choose between. Share of Search among Zoho Invoice, Wave, FreshBooks, Invoice Simple and Invoice2go, the invoicing apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/invoicing-apps" publisher: "Brandwave" --- # Invoicing apps: Which are searched most? Compare the invoicing apps people choose between. Share of Search among Zoho Invoice, Wave, FreshBooks, Invoice Simple and Invoice2go, the invoicing apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Invoicing apps - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Zoho Invoice, 35.3% ## Which brand is most popular in search among invoicing apps worldwide? - In September 2026, Zoho Invoice was the most searched among invoicing apps worldwide, with an estimated 135K branded searches and 35.3% estimated Share of Search within this set. - Wave is in 2nd place, 7.3 percentage points behind at 28% Share of Search. - Across the 12 months ending September 2026, Zoho Invoice’s estimated Share of Search among invoicing apps worldwide decreased from 36.3% to 35.3%. - Across the 12 months ending September 2026, Wave’s estimated Share of Search among invoicing apps worldwide increased from 23.2% to 28%. - Across the 12 months ending September 2026, FreshBooks’ estimated Share of Search among invoicing apps worldwide decreased from 24.3% to 23.7%. - Across the 12 months ending September 2026, Invoice Simple’s estimated Share of Search among invoicing apps worldwide decreased from 8.9% to 7.1%. - Across the 12 months ending September 2026, Invoice2go’s estimated Share of Search among invoicing apps worldwide decreased from 7.3% to 5.8%. - Across the 12 months ending September 2026, Zoho Invoice’s estimated Share of Search among invoicing apps worldwide peaked at 46.3% in July 2026 and was lowest at 34.8% in January 2026. - Across the 12 months ending September 2026, Wave’s estimated Share of Search among invoicing apps worldwide peaked at 28% in September 2026 and was lowest at 19.8% in July 2026. - Across the 12 months ending September 2026, FreshBooks’ estimated Share of Search among invoicing apps worldwide peaked at 24.3% in October 2025 and was lowest at 16.3% in May 2026. - Across the 12 months ending September 2026, Invoice Simple’s estimated Share of Search among invoicing apps worldwide peaked at 10% in April 2026 and was lowest at 7% in January 2026. - Across the 12 months ending September 2026, Invoice2go’s estimated Share of Search among invoicing apps worldwide peaked at 8.9% in May 2026 and was lowest at 5.8% in September 2026. - Across the 12 months ending September 2026, Wave rose from 3rd to 2nd among invoicing apps worldwide. - Across the 12 months ending September 2026, FreshBooks fell from 2nd to 3rd among invoicing apps worldwide. ## Compare search popularity between leading brands - [Zoho Invoice vs Wave: compare search popularity](/demand/global-en/compare/wave-accounting-vs-zoho-invoice): 35.3% against 28% Share of Search. - [Zoho Invoice vs FreshBooks: compare search popularity](/demand/global-en/compare/freshbooks-vs-zoho-invoice): 35.3% against 23.7% Share of Search. - [Zoho Invoice vs Invoice Simple: compare search popularity](/demand/global-en/compare/invoice-simple-vs-zoho-invoice): 35.3% against 7.1% Share of Search. - [Zoho Invoice vs Invoice2go: compare search popularity](/demand/global-en/compare/invoice2go-vs-zoho-invoice): 35.3% against 5.8% Share of Search. - [Wave vs FreshBooks: compare search popularity](/demand/global-en/compare/freshbooks-vs-wave-accounting): 28% against 23.7% Share of Search. - [Wave vs Invoice Simple: compare search popularity](/demand/global-en/compare/invoice-simple-vs-wave-accounting): 28% against 7.1% Share of Search. - [Wave vs Invoice2go: compare search popularity](/demand/global-en/compare/invoice2go-vs-wave-accounting): 28% against 5.8% Share of Search. - [FreshBooks vs Invoice Simple: compare search popularity](/demand/global-en/compare/freshbooks-vs-invoice-simple): 23.7% against 7.1% Share of Search. - [FreshBooks vs Invoice2go: compare search popularity](/demand/global-en/compare/freshbooks-vs-invoice2go): 23.7% against 5.8% Share of Search. - [Invoice Simple vs Invoice2go: compare search popularity](/demand/global-en/compare/invoice-simple-vs-invoice2go): 7.1% against 5.8% Share of Search. ## How did search popularity change for invoicing apps worldwide in September 2026? - In September 2026, Wave overtook FreshBooks to rank 2nd among invoicing apps worldwide, with 28% estimated Share of Search. - In September 2026, FreshBooks gained estimated Share of Search among invoicing apps worldwide, from 22.7% to 23.7%. - In September 2026, Zoho Invoice lost estimated Share of Search among invoicing apps worldwide, from 41.4% to 35.3%. - In September 2026, Invoice Simple lost estimated Share of Search among invoicing apps worldwide, from 8.3% to 7.1%. - In September 2026, Invoice2go lost estimated Share of Search among invoicing apps worldwide, from 6.8% to 5.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Zoho Invoice | 35.3% | 135K | 0.0% | Zoho Invoice | | 2 | Wave | 28% | 107K | +58.4% | Wave | | 3 | FreshBooks | 23.7% | 90.5K | +22.3% | FreshBooks | | 4 | Invoice Simple | 7.1% | 27.1K | 0.0% | Invoice Simple | | 5 | Invoice2go | 5.8% | 22.2K | 0.0% | Invoice2go | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Zoho Invoice | 135K | 36.3% | 1 | | Oct 2025 | FreshBooks | 90.5K | 24.3% | 2 | | Oct 2025 | Wave | 86.1K | 23.2% | 3 | | Oct 2025 | Invoice Simple | 33.1K | 8.9% | 4 | | Oct 2025 | Invoice2go | 27.1K | 7.3% | 5 | | Nov 2025 | Zoho Invoice | 135K | 40.2% | 1 | | Nov 2025 | FreshBooks | 74K | 22% | 2 | | Nov 2025 | Wave | 72.6K | 21.6% | 3 | | Nov 2025 | Invoice Simple | 27.1K | 8.1% | 4 | | Nov 2025 | Invoice2go | 27.1K | 8.1% | 5 | | Dec 2025 | Zoho Invoice | 135K | 39.2% | 1 | | Dec 2025 | Wave | 86.1K | 25% | 2 | | Dec 2025 | FreshBooks | 74K | 21.5% | 3 | | Dec 2025 | Invoice Simple | 27.1K | 7.9% | 4 | | Dec 2025 | Invoice2go | 22.2K | 6.4% | 5 | | Jan 2026 | Zoho Invoice | 135K | 34.8% | 1 | | Jan 2026 | Wave | 109K | 28% | 2 | | Jan 2026 | FreshBooks | 90.5K | 23.3% | 3 | | Jan 2026 | Invoice Simple | 27.1K | 7% | 4 | | Jan 2026 | Invoice2go | 27.1K | 7% | 5 | | Feb 2026 | Zoho Invoice | 135K | 41.5% | 1 | | Feb 2026 | Wave | 75.3K | 23.2% | 2 | | Feb 2026 | FreshBooks | 60.5K | 18.6% | 3 | | Feb 2026 | Invoice Simple | 27.1K | 8.3% | 4 | | Feb 2026 | Invoice2go | 27.1K | 8.3% | 5 | | Mar 2026 | Zoho Invoice | 135K | 40.4% | 1 | | Mar 2026 | Wave | 78.6K | 23.5% | 2 | | Mar 2026 | FreshBooks | 60.5K | 18.1% | 3 | | Mar 2026 | Invoice Simple | 33.1K | 9.9% | 4 | | Mar 2026 | Invoice2go | 27.1K | 8.1% | 5 | | Apr 2026 | Zoho Invoice | 135K | 40.8% | 1 | | Apr 2026 | Wave | 75.3K | 22.7% | 2 | | Apr 2026 | FreshBooks | 60.5K | 18.3% | 3 | | Apr 2026 | Invoice Simple | 33.1K | 10% | 4 | | Apr 2026 | Invoice2go | 27.1K | 8.2% | 5 | | May 2026 | Zoho Invoice | 135K | 44.6% | 1 | | May 2026 | Wave | 64.3K | 21.2% | 2 | | May 2026 | FreshBooks | 49.5K | 16.3% | 3 | | May 2026 | Invoice Simple | 27.1K | 8.9% | 4 | | May 2026 | Invoice2go | 27.1K | 8.9% | 5 | | Jun 2026 | Zoho Invoice | 135K | 40.5% | 1 | | Jun 2026 | FreshBooks | 74K | 22.2% | 2 | | Jun 2026 | Wave | 70.4K | 21.1% | 3 | | Jun 2026 | Invoice Simple | 27.1K | 8.1% | 4 | | Jun 2026 | Invoice2go | 27.1K | 8.1% | 5 | | Jul 2026 | Zoho Invoice | 135K | 46.3% | 1 | | Jul 2026 | Wave | 57.6K | 19.8% | 2 | | Jul 2026 | FreshBooks | 49.5K | 17% | 3 | | Jul 2026 | Invoice Simple | 27.1K | 9.3% | 4 | | Jul 2026 | Invoice2go | 22.2K | 7.6% | 5 | | Aug 2026 | Zoho Invoice | 135K | 41.4% | 1 | | Aug 2026 | FreshBooks | 74K | 22.7% | 2 | | Aug 2026 | Wave | 67.6K | 20.7% | 3 | | Aug 2026 | Invoice Simple | 27.1K | 8.3% | 4 | | Aug 2026 | Invoice2go | 22.2K | 6.8% | 5 | | Sep 2026 | Zoho Invoice | 135K | 35.3% | 1 | | Sep 2026 | Wave | 107K | 28% | 2 | | Sep 2026 | FreshBooks | 90.5K | 23.7% | 3 | | Sep 2026 | Invoice Simple | 27.1K | 7.1% | 4 | | Sep 2026 | Invoice2go | 22.2K | 5.8% | 5 | ## What is being compared - **FreshBooks**: Measured on the search term “freshbooks”. - **Invoice Simple**: Measured on the search term “invoice simple”. - **Invoice2go**: Measured on the search term “invoice2go”. - **Wave**: Measured on the search terms “wave accounting” and “wave accounting software”, summed into one figure. - **Zoho Invoice**: Measured on the search term “zoho invoice”. - [FreshBooks](/demand/global-en/brands/freshbooks) - [Invoice Simple](/demand/global-en/brands/invoice-simple) - [Invoice2go](/demand/global-en/brands/invoice2go) - [Wave](/demand/global-en/brands/wave-accounting) - [Zoho Invoice](/demand/global-en/brands/zoho-invoice) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among invoicing apps worldwide? In September 2026, Zoho Invoice was the most searched among invoicing apps worldwide, with an estimated 135K branded searches and 35.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Invoicing apps: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/invoicing-apps This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/invoicing-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.