---
title: "Invoice software: Which brands are most popular in search?"
description: "Compare the invoice software operations teams choose between. Share of Search among Bonsai, Zoho Invoice, FreshBooks, Wave, Invoice Ninja and Square Invoices, the invoice software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/invoice-software"
publisher: "Brandwave"
---

# Invoice software: Which brands are most popular in search?

Compare the invoice software operations teams choose between. Share of Search among Bonsai, Zoho Invoice, FreshBooks, Wave, Invoice Ninja and Square Invoices, the invoice software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Invoice software
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bonsai, 64.1%

## Which brand is most popular in search among invoice software worldwide?

- In August 2026, Bonsai was the most searched among invoice software worldwide, with an estimated 550K branded searches and 64.1% estimated Share of Search within this set.
- Zoho Invoice is in 2nd place, 48.4 percentage points behind at 15.7% Share of Search.
- Across the 11 months ending August 2026, Bonsai’s estimated Share of Search among invoice software worldwide increased from 61.3% to 64.1%.
- Across the 11 months ending August 2026, Zoho Invoice’s estimated Share of Search among invoice software worldwide increased from 15.1% to 15.7%.
- Across the 11 months ending August 2026, FreshBooks’ estimated Share of Search among invoice software worldwide decreased from 10.2% to 8.7%.
- Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoice software worldwide decreased from 9.6% to 7.9%.
- Across the 11 months ending August 2026, Bonsai’s estimated Share of Search among invoice software worldwide peaked at 70.6% in May 2026 and was lowest at 59.7% in January 2026.
- Across the 11 months ending August 2026, Zoho Invoice’s estimated Share of Search among invoice software worldwide peaked at 16.4% in July 2026 and was lowest at 13.5% in December 2025.
- Across the 11 months ending August 2026, FreshBooks’ estimated Share of Search among invoice software worldwide peaked at 10.2% in October 2025 and was lowest at 5.4% in May 2026.
- Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoice software worldwide peaked at 11.8% in January 2026 and was lowest at 6.7% in May 2026.
- Across the 11 months ending August 2026, Invoice Ninja and Square Invoices held steady: their estimated Share of Search among invoice software worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bonsai vs Zoho Invoice: compare search popularity](/demand/global-en/compare/bonsai-vs-zoho-invoice): 64.1% against 15.7% Share of Search.
- [Bonsai vs FreshBooks: compare search popularity](/demand/global-en/compare/bonsai-vs-freshbooks): 64.1% against 8.7% Share of Search.
- [Bonsai vs Wave: compare search popularity](/demand/global-en/compare/bonsai-vs-wave-accounting): 64.1% against 7.9% Share of Search.
- [Bonsai vs Invoice Ninja: compare search popularity](/demand/global-en/compare/bonsai-vs-invoice-ninja): 64.1% against 2.1% Share of Search.
- [Zoho Invoice vs FreshBooks: compare search popularity](/demand/global-en/compare/freshbooks-vs-zoho-invoice): 15.7% against 8.7% Share of Search.
- [Zoho Invoice vs Wave: compare search popularity](/demand/global-en/compare/wave-accounting-vs-zoho-invoice): 15.7% against 7.9% Share of Search.
- [Zoho Invoice vs Invoice Ninja: compare search popularity](/demand/global-en/compare/invoice-ninja-vs-zoho-invoice): 15.7% against 2.1% Share of Search.
- [FreshBooks vs Wave: compare search popularity](/demand/global-en/compare/freshbooks-vs-wave-accounting): 8.7% against 7.9% Share of Search.
- [FreshBooks vs Invoice Ninja: compare search popularity](/demand/global-en/compare/freshbooks-vs-invoice-ninja): 8.7% against 2.1% Share of Search.
- [Wave vs Invoice Ninja: compare search popularity](/demand/global-en/compare/invoice-ninja-vs-wave-accounting): 7.9% against 2.1% Share of Search.

## How did search popularity change for invoice software worldwide in August 2026?

- In August 2026, FreshBooks overtook Wave to rank 3rd among invoice software worldwide, at 8.7%.
- In August 2026, Wave gained estimated Share of Search among invoice software worldwide, from 7% to 7.9%.
- In August 2026, Bonsai lost estimated Share of Search among invoice software worldwide, from 66.9% to 64.1%.
- In August 2026, Zoho Invoice lost estimated Share of Search among invoice software worldwide, from 16.4% to 15.7%.
- Estimated monthly branded searches for Invoice Ninja worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bonsai | 64.1% | 550K | 0.0% | Bonsai |
| 2 | Zoho Invoice | 15.7% | 135K | 0.0% | Zoho Invoice |
| 3 | FreshBooks | 8.7% | 74.9K | +46.5% | FreshBooks |
| 4 | Wave | 7.9% | 67.6K | +17.4% | Wave |
| 5 | Invoice Ninja | 2.1% | 18.1K | 0.0% | Invoice Ninja |
| 6 | Square Invoices | 1.4% | 12.1K | +22.2% | Square Invoices |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bonsai | 550K | 61.3% | 1 |
| Oct 2025 | Zoho Invoice | 135K | 15.1% | 2 |
| Oct 2025 | FreshBooks | 91.5K | 10.2% | 3 |
| Oct 2025 | Wave | 86.1K | 9.6% | 4 |
| Oct 2025 | Invoice Ninja | 22.2K | 2.5% | 5 |
| Oct 2025 | Square Invoices | 12.1K | 1.3% | 6 |
| Nov 2025 | Bonsai | 550K | 63.6% | 1 |
| Nov 2025 | Zoho Invoice | 135K | 15.6% | 2 |
| Nov 2025 | FreshBooks | 75.3K | 8.7% | 3 |
| Nov 2025 | Wave | 72.6K | 8.4% | 4 |
| Nov 2025 | Invoice Ninja | 22.2K | 2.6% | 5 |
| Nov 2025 | Square Invoices | 9.9K | 1.1% | 6 |
| Dec 2025 | Bonsai | 673K | 67.2% | 1 |
| Dec 2025 | Zoho Invoice | 135K | 13.5% | 2 |
| Dec 2025 | Wave | 86.1K | 8.6% | 3 |
| Dec 2025 | FreshBooks | 75.6K | 7.5% | 4 |
| Dec 2025 | Invoice Ninja | 22.2K | 2.2% | 5 |
| Dec 2025 | Square Invoices | 9.9K | 0.99% | 6 |
| Jan 2026 | Bonsai | 550K | 59.7% | 1 |
| Jan 2026 | Zoho Invoice | 135K | 14.7% | 2 |
| Jan 2026 | Wave | 109K | 11.8% | 3 |
| Jan 2026 | FreshBooks | 92.9K | 10.1% | 4 |
| Jan 2026 | Invoice Ninja | 22.2K | 2.4% | 5 |
| Jan 2026 | Square Invoices | 12.1K | 1.3% | 6 |
| Feb 2026 | Bonsai | 550K | 64.4% | 1 |
| Feb 2026 | Zoho Invoice | 135K | 15.8% | 2 |
| Feb 2026 | Wave | 75.3K | 8.8% | 3 |
| Feb 2026 | FreshBooks | 62.1K | 7.3% | 4 |
| Feb 2026 | Invoice Ninja | 22.2K | 2.6% | 5 |
| Feb 2026 | Square Invoices | 9.9K | 1.2% | 6 |
| Mar 2026 | Bonsai | 673K | 68.3% | 1 |
| Mar 2026 | Zoho Invoice | 135K | 13.7% | 2 |
| Mar 2026 | Wave | 78.6K | 8% | 3 |
| Mar 2026 | FreshBooks | 64.9K | 6.6% | 4 |
| Mar 2026 | Invoice Ninja | 22.2K | 2.3% | 5 |
| Mar 2026 | Square Invoices | 12.1K | 1.2% | 6 |
| Apr 2026 | Bonsai | 673K | 68.7% | 1 |
| Apr 2026 | Zoho Invoice | 135K | 13.8% | 2 |
| Apr 2026 | Wave | 75.3K | 7.7% | 3 |
| Apr 2026 | FreshBooks | 62.1K | 6.3% | 4 |
| Apr 2026 | Invoice Ninja | 22.2K | 2.3% | 5 |
| Apr 2026 | Square Invoices | 12.1K | 1.2% | 6 |
| May 2026 | Bonsai | 673K | 70.6% | 1 |
| May 2026 | Zoho Invoice | 135K | 14.2% | 2 |
| May 2026 | Wave | 64.3K | 6.7% | 3 |
| May 2026 | FreshBooks | 51.4K | 5.4% | 4 |
| May 2026 | Invoice Ninja | 18.1K | 1.9% | 5 |
| May 2026 | Square Invoices | 12.1K | 1.3% | 6 |
| Jun 2026 | Bonsai | 550K | 64% | 1 |
| Jun 2026 | Zoho Invoice | 135K | 15.7% | 2 |
| Jun 2026 | FreshBooks | 76.4K | 8.9% | 3 |
| Jun 2026 | Wave | 70.4K | 8.2% | 4 |
| Jun 2026 | Invoice Ninja | 18.1K | 2.1% | 5 |
| Jun 2026 | Square Invoices | 9.9K | 1.2% | 6 |
| Jul 2026 | Bonsai | 550K | 66.9% | 1 |
| Jul 2026 | Zoho Invoice | 135K | 16.4% | 2 |
| Jul 2026 | Wave | 57.6K | 7% | 3 |
| Jul 2026 | FreshBooks | 51.1K | 6.2% | 4 |
| Jul 2026 | Invoice Ninja | 18.1K | 2.2% | 5 |
| Jul 2026 | Square Invoices | 9.9K | 1.2% | 6 |
| Aug 2026 | Bonsai | 550K | 64.1% | 1 |
| Aug 2026 | Zoho Invoice | 135K | 15.7% | 2 |
| Aug 2026 | FreshBooks | 74.9K | 8.7% | 3 |
| Aug 2026 | Wave | 67.6K | 7.9% | 4 |
| Aug 2026 | Invoice Ninja | 18.1K | 2.1% | 5 |
| Aug 2026 | Square Invoices | 12.1K | 1.4% | 6 |
| Sep 2026 | Bonsai | — | — | — |
| Sep 2026 | FreshBooks | — | — | — |
| Sep 2026 | Invoice Ninja | — | — | — |
| Sep 2026 | Square Invoices | — | — | — |
| Sep 2026 | Wave | — | — | — |
| Sep 2026 | Zoho Invoice | — | — | — |

## What is being compared

- **Bonsai**: Measured on the search term “bonsai”.
- **FreshBooks**: Measured on the search terms “freshbooks” and “freshbooks accounting software”, summed into one figure.
- **Invoice Ninja**: Measured on the search term “invoice ninja”.
- **Square Invoices**: Measured on the search term “square invoices”.
- **Wave**: Measured on the search terms “wave accounting” and “wave accounting software”, summed into one figure.
- **Zoho Invoice**: Measured on the search term “zoho invoice”.

- [Bonsai](/demand/global-en/brands/bonsai)
- [FreshBooks](/demand/global-en/brands/freshbooks)
- [Invoice Ninja](/demand/global-en/brands/invoice-ninja)
- [Square Invoices](/demand/global-en/brands/square-invoices)
- [Wave](/demand/global-en/brands/wave-accounting)
- [Zoho Invoice](/demand/global-en/brands/zoho-invoice)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among invoice software worldwide?

In August 2026, Bonsai was the most searched among invoice software worldwide, with an estimated 550K branded searches and 64.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Invoice software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/invoice-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/invoice-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.