--- title: "Investment apps: Which brands are most popular in search?" description: "Compare the investment apps businesses choose between. Share of Search among Robinhood, Acorns, Wealthfront, Betterment, Public and Stash, the investment apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/investment-apps" publisher: "Brandwave" --- # Investment apps: Which brands are most popular in search? Compare the investment apps businesses choose between. Share of Search among Robinhood, Acorns, Wealthfront, Betterment, Public and Stash, the investment apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Investment apps - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Robinhood, 71.6% ## Which brand is most popular in search among investment apps worldwide? - In August 2026, Robinhood was the most searched among investment apps worldwide, with an estimated 2.1M branded searches and 71.6% estimated Share of Search within this set. - Acorns is in 2nd place, 52.5 percentage points behind at 19.1% Share of Search. - Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among investment apps worldwide increased from 67.9% to 71.6%. - Across the 11 months ending August 2026, Acorns’ estimated Share of Search among investment apps worldwide decreased from 23.1% to 19.1%. - Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among investment apps worldwide peaked at 74.7% in June 2026 and was lowest at 65.6% in April 2026. - Across the 11 months ending August 2026, Acorns’ estimated Share of Search among investment apps worldwide peaked at 23.1% in October 2025 and was lowest at 15.9% in June 2026. - Across the 11 months ending August 2026, Wealthfront’s estimated Share of Search among investment apps worldwide peaked at 6.8% in February 2026 and was lowest at 4% in November 2025. - Across the 11 months ending August 2026, Betterment’s estimated Share of Search among investment apps worldwide peaked at 5.6% in February 2026 and was lowest at 3.3% in November 2025. - Across the 11 months ending August 2026, Wealthfront, Betterment, Public and Stash held steady: their estimated Share of Search among investment apps worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Robinhood vs Acorns: compare search popularity](/demand/global-en/compare/acorns-vs-robinhood): 71.6% against 19.1% Share of Search. - [Robinhood vs Wealthfront: compare search popularity](/demand/global-en/compare/robinhood-vs-wealthfront): 71.6% against 4.7% Share of Search. - [Robinhood vs Betterment: compare search popularity](/demand/global-en/compare/betterment-vs-robinhood): 71.6% against 3.8% Share of Search. - [Acorns vs Wealthfront: compare search popularity](/demand/global-en/compare/acorns-vs-wealthfront): 19.1% against 4.7% Share of Search. - [Acorns vs Betterment: compare search popularity](/demand/global-en/compare/acorns-vs-betterment): 19.1% against 3.8% Share of Search. - [Wealthfront vs Betterment: compare search popularity](/demand/global-en/compare/betterment-vs-wealthfront): 4.7% against 3.8% Share of Search. ## How did search popularity change for investment apps worldwide in August 2026? - In August 2026, Robinhood gained estimated Share of Search among investment apps worldwide, from 68.4% to 71.6%. - In August 2026, Acorns lost estimated Share of Search among investment apps worldwide, from 21.4% to 19.1%. - In August 2026, Wealthfront lost estimated Share of Search among investment apps worldwide, from 5.2% to 4.7%. - In August 2026, Public rose from 6th to 5th among investment apps worldwide. - In August 2026, Stash fell from 5th to 6th among investment apps worldwide. - Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Robinhood | 71.6% | 2.1M | +16.9% | Robinhood | | 2 | Acorns | 19.1% | 550K | 0.0% | Acorns | | 3 | Wealthfront | 4.7% | 135K | 0.0% | Wealthfront | | 4 | Betterment | 3.8% | 110K | 0.0% | Betterment | | 5 | Public | 0.37% | 10.7K | +9.5% | Public | | 6 | Stash | 0.34% | 9.9K | 0.0% | Stash | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Robinhood | 2.4M | 67.9% | 1 | | Oct 2025 | Acorns | 823K | 23.1% | 2 | | Oct 2025 | Wealthfront | 165K | 4.6% | 3 | | Oct 2025 | Betterment | 135K | 3.8% | 4 | | Oct 2025 | Public | 13K | 0.36% | 5 | | Oct 2025 | Stash | 9.9K | 0.28% | 6 | | Nov 2025 | Robinhood | 2.4M | 71.9% | 1 | | Nov 2025 | Acorns | 673K | 20.1% | 2 | | Nov 2025 | Wealthfront | 135K | 4% | 3 | | Nov 2025 | Betterment | 110K | 3.3% | 4 | | Nov 2025 | Public | 11.7K | 0.35% | 5 | | Nov 2025 | Stash | 9.9K | 0.3% | 6 | | Dec 2025 | Robinhood | 2M | 70% | 1 | | Dec 2025 | Acorns | 550K | 19.4% | 2 | | Dec 2025 | Wealthfront | 165K | 5.8% | 3 | | Dec 2025 | Betterment | 110K | 3.9% | 4 | | Dec 2025 | Public | 12.7K | 0.45% | 5 | | Dec 2025 | Stash | 12.1K | 0.43% | 6 | | Jan 2026 | Robinhood | 2M | 65.6% | 1 | | Jan 2026 | Acorns | 673K | 21.7% | 2 | | Jan 2026 | Wealthfront | 201K | 6.5% | 3 | | Jan 2026 | Betterment | 165K | 5.3% | 4 | | Jan 2026 | Stash | 14.8K | 0.48% | 5 | | Jan 2026 | Public | 13.1K | 0.42% | 6 | | Feb 2026 | Robinhood | 2M | 68.3% | 1 | | Feb 2026 | Acorns | 550K | 18.6% | 2 | | Feb 2026 | Wealthfront | 201K | 6.8% | 3 | | Feb 2026 | Betterment | 165K | 5.6% | 4 | | Feb 2026 | Public | 11.9K | 0.4% | 5 | | Feb 2026 | Stash | 9.9K | 0.34% | 6 | | Mar 2026 | Robinhood | 2.1M | 68.6% | 1 | | Mar 2026 | Acorns | 550K | 18.4% | 2 | | Mar 2026 | Wealthfront | 201K | 6.7% | 3 | | Mar 2026 | Betterment | 165K | 5.5% | 4 | | Mar 2026 | Public | 13.3K | 0.44% | 5 | | Mar 2026 | Stash | 12.1K | 0.4% | 6 | | Apr 2026 | Robinhood | 2M | 65.6% | 1 | | Apr 2026 | Acorns | 673K | 21.7% | 2 | | Apr 2026 | Wealthfront | 201K | 6.5% | 3 | | Apr 2026 | Betterment | 165K | 5.3% | 4 | | Apr 2026 | Public | 14.5K | 0.47% | 5 | | Apr 2026 | Stash | 12.1K | 0.39% | 6 | | May 2026 | Robinhood | 1.8M | 68.3% | 1 | | May 2026 | Acorns | 550K | 21.3% | 2 | | May 2026 | Wealthfront | 135K | 5.2% | 3 | | May 2026 | Betterment | 110K | 4.3% | 4 | | May 2026 | Stash | 12.1K | 0.47% | 5 | | May 2026 | Public | 11.9K | 0.46% | 6 | | Jun 2026 | Robinhood | 2.1M | 74.7% | 1 | | Jun 2026 | Acorns | 450K | 15.9% | 2 | | Jun 2026 | Wealthfront | 135K | 4.8% | 3 | | Jun 2026 | Betterment | 110K | 3.9% | 4 | | Jun 2026 | Public | 11.9K | 0.42% | 5 | | Jun 2026 | Stash | 9.9K | 0.35% | 6 | | Jul 2026 | Robinhood | 1.8M | 68.4% | 1 | | Jul 2026 | Acorns | 550K | 21.4% | 2 | | Jul 2026 | Wealthfront | 135K | 5.2% | 3 | | Jul 2026 | Betterment | 110K | 4.3% | 4 | | Jul 2026 | Stash | 9.9K | 0.38% | 5 | | Jul 2026 | Public | 9.7K | 0.38% | 6 | | Aug 2026 | Robinhood | 2.1M | 71.6% | 1 | | Aug 2026 | Acorns | 550K | 19.1% | 2 | | Aug 2026 | Wealthfront | 135K | 4.7% | 3 | | Aug 2026 | Betterment | 110K | 3.8% | 4 | | Aug 2026 | Public | 10.7K | 0.37% | 5 | | Aug 2026 | Stash | 9.9K | 0.34% | 6 | | Sep 2026 | Acorns | — | — | — | | Sep 2026 | Betterment | — | — | — | | Sep 2026 | Public | — | — | — | | Sep 2026 | Robinhood | — | — | — | | Sep 2026 | Stash | — | — | — | | Sep 2026 | Wealthfront | — | — | — | ## What is being compared - **Acorns**: Measured on the search term “acorns”. - **Betterment**: Measured on the search term “betterment”. - **Public**: Measured on the search terms “public com”, “public investing”, “public investing app”, “Public.com”, “public.com app” and “public.com investing”, summed into one figure. - **Robinhood**: Measured on the search terms “brokerage account robinhood”, “robinhood”, “robinhood account”, “robinhood app”, “robinhood apps”, “robinhood bank”, “robinhood brokerage account”, “robinhood crypto”, “robinhood cryptocurrency”, “robinhood financial”, “robinhood gold”, “robinhood gold card”, “robinhood investing”, “robinhood investment app”, “robinhood retirement”, “robinhood trading”, “robinhood trading app” and “robinhood.com”, summed into one figure. - **Stash**: Measured on the search term “stash app”. - **Wealthfront**: Measured on the search term “wealthfront”. - [Acorns](/demand/global-en/brands/acorns) - [Betterment](/demand/global-en/brands/betterment) - [Public](/demand/global-en/brands/public) - [Robinhood](/demand/global-en/brands/robinhood) - [Stash](/demand/global-en/brands/stash) - [Wealthfront](/demand/global-en/brands/wealthfront) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among investment apps worldwide? In August 2026, Robinhood was the most searched among investment apps worldwide, with an estimated 2.1M branded searches and 71.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Investment apps: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/investment-apps This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/investment-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.