---
title: "Internal knowledge management platforms: Which brands are most popular in search?"
description: "Compare services and tools used to organize and share internal team knowledge. Share of Search among Confluence, Notion, Nuclino, Guru and Slab, the internal knowledge management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/internal-knowledge-management-platforms"
publisher: "Brandwave"
---

# Internal knowledge management platforms: Which brands are most popular in search?

Compare services and tools used to organize and share internal team knowledge. Share of Search among Confluence, Notion, Nuclino, Guru and Slab, the internal knowledge management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Internal knowledge management platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Confluence, 67.8%

## Which brand is most popular in search among internal knowledge management platforms worldwide?

- In August 2026, Confluence was the most searched among internal knowledge management platforms worldwide, with an estimated 694K branded searches and 67.8% estimated Share of Search within this set.
- Notion is in 2nd place, 36.7 percentage points behind at 31.1% Share of Search.
- Across the 11 months ending August 2026, Confluence’s estimated Share of Search among internal knowledge management platforms worldwide decreased from 69.3% to 67.8%.
- Across the 11 months ending August 2026, Notion’s estimated Share of Search among internal knowledge management platforms worldwide increased from 29.6% to 31.1%.
- Across the 11 months ending August 2026, Confluence’s estimated Share of Search among internal knowledge management platforms worldwide peaked at 71.4% in June 2026 and was lowest at 63.1% in April 2026.
- Across the 11 months ending August 2026, Notion’s estimated Share of Search among internal knowledge management platforms worldwide peaked at 36.1% in April 2026 and was lowest at 27.5% in June 2026.
- Across the 11 months ending August 2026, Nuclino, Guru and Slab held steady: their estimated Share of Search among internal knowledge management platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Confluence vs Notion: compare search popularity](/demand/global-en/compare/confluence-vs-notion): 67.8% against 31.1% Share of Search.

## How did search popularity change for internal knowledge management platforms worldwide in August 2026?

- In August 2026, Notion gained estimated Share of Search among internal knowledge management platforms worldwide, from 28.7% to 31.1%.
- In August 2026, Confluence lost estimated Share of Search among internal knowledge management platforms worldwide, from 70.6% to 67.8%.
- Estimated monthly branded searches for Nuclino worldwide fell 18.4% over 11 measured months, from 12.2K to 10K in August 2026.
- Estimated monthly branded searches for Guru worldwide fell 17.2% over 11 measured months, from 640 to 530 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Confluence | 67.8% | 694K | -0.1% | Atlassian |
| 2 | Notion | 31.1% | 318K | +12.7% | Notion |
| 3 | Nuclino | 0.97% | 10K | +82.1% | Nuclino |
| 4 | Guru | 0.05% | 530 | -22.1% | Guru |
| 5 | Slab | 0.03% | 280 | -6.7% | Slab |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Confluence | 849K | 69.3% | 1 |
| Oct 2025 | Notion | 362K | 29.6% | 2 |
| Oct 2025 | Nuclino | 12.2K | 1% | 3 |
| Oct 2025 | Guru | 640 | 0.05% | 4 |
| Oct 2025 | Slab | 280 | 0.02% | 5 |
| Nov 2025 | Confluence | 694K | 67.8% | 1 |
| Nov 2025 | Notion | 317K | 31% | 2 |
| Nov 2025 | Nuclino | 12.2K | 1.2% | 3 |
| Nov 2025 | Guru | 530 | 0.05% | 4 |
| Nov 2025 | Slab | 250 | 0.02% | 5 |
| Dec 2025 | Confluence | 694K | 70.5% | 1 |
| Dec 2025 | Notion | 280K | 28.4% | 2 |
| Dec 2025 | Nuclino | 10K | 1% | 3 |
| Dec 2025 | Guru | 550 | 0.06% | 4 |
| Dec 2025 | Slab | 280 | 0.03% | 5 |
| Jan 2026 | Confluence | 850K | 69.3% | 1 |
| Jan 2026 | Notion | 363K | 29.6% | 2 |
| Jan 2026 | Nuclino | 12.2K | 1% | 3 |
| Jan 2026 | Guru | 660 | 0.05% | 4 |
| Jan 2026 | Slab | 280 | 0.02% | 5 |
| Feb 2026 | Confluence | 695K | 66.4% | 1 |
| Feb 2026 | Notion | 343K | 32.7% | 2 |
| Feb 2026 | Nuclino | 8.2K | 0.78% | 3 |
| Feb 2026 | Guru | 660 | 0.06% | 4 |
| Feb 2026 | Slab | 280 | 0.03% | 5 |
| Mar 2026 | Confluence | 849K | 66.5% | 1 |
| Mar 2026 | Notion | 418K | 32.8% | 2 |
| Mar 2026 | Nuclino | 8.2K | 0.64% | 3 |
| Mar 2026 | Guru | 790 | 0.06% | 4 |
| Mar 2026 | Slab | 320 | 0.03% | 5 |
| Apr 2026 | Confluence | 694K | 63.1% | 1 |
| Apr 2026 | Notion | 398K | 36.1% | 2 |
| Apr 2026 | Nuclino | 8.3K | 0.75% | 3 |
| Apr 2026 | Guru | 640 | 0.06% | 4 |
| Apr 2026 | Slab | 280 | 0.03% | 5 |
| May 2026 | Confluence | 694K | 66.5% | 1 |
| May 2026 | Notion | 343K | 32.8% | 2 |
| May 2026 | Nuclino | 6.7K | 0.64% | 3 |
| May 2026 | Guru | 660 | 0.06% | 4 |
| May 2026 | Slab | 280 | 0.03% | 5 |
| Jun 2026 | Confluence | 850K | 71.4% | 1 |
| Jun 2026 | Notion | 327K | 27.5% | 2 |
| Jun 2026 | Nuclino | 12.2K | 1% | 3 |
| Jun 2026 | Guru | 680 | 0.06% | 4 |
| Jun 2026 | Slab | 260 | 0.02% | 5 |
| Jul 2026 | Confluence | 695K | 70.6% | 1 |
| Jul 2026 | Notion | 282K | 28.7% | 2 |
| Jul 2026 | Nuclino | 5.5K | 0.56% | 3 |
| Jul 2026 | Guru | 680 | 0.07% | 4 |
| Jul 2026 | Slab | 300 | 0.03% | 5 |
| Aug 2026 | Confluence | 694K | 67.8% | 1 |
| Aug 2026 | Notion | 318K | 31.1% | 2 |
| Aug 2026 | Nuclino | 10K | 0.97% | 3 |
| Aug 2026 | Guru | 530 | 0.05% | 4 |
| Aug 2026 | Slab | 280 | 0.03% | 5 |
| Sep 2026 | Confluence | — | — | — |
| Sep 2026 | Guru | — | — | — |
| Sep 2026 | Notion | — | — | — |
| Sep 2026 | Nuclino | — | — | — |
| Sep 2026 | Slab | — | — | — |

## What is being compared

- **Confluence**: Measured on the search terms “confluence”, “confluence app”, “confluence knowledge base” and “confluence software”, summed into one figure.
- **Guru**: Measured on the search terms “getguru com” and “guru knowledge base”, summed into one figure.
- **Notion**: Measured on the search terms “knowledge base notion”, “notion ai”, “notion calendar”, “notion com” and “notion knowledge base”, summed into one figure.
- **Nuclino**: Measured on the search terms “nuclino”, “nuclino app”, “nuclino com” and “nuclino software”, summed into one figure.
- **Slab**: Measured on the search terms “slab com” and “slab knowledge base”, summed into one figure.

- [Confluence](/demand/global-en/brands/confluence)
- [Guru](/demand/global-en/brands/guru)
- [Notion](/demand/global-en/brands/notion)
- [Nuclino](/demand/global-en/brands/nuclino)
- [Slab](/demand/global-en/brands/slab)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among internal knowledge management platforms worldwide?

In August 2026, Confluence was the most searched among internal knowledge management platforms worldwide, with an estimated 694K branded searches and 67.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Internal knowledge management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/internal-knowledge-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/internal-knowledge-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.