--- title: "Tray.io vs Zapier: Which is searched more?" description: "Is Tray.io or Zapier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Integration platform as a service set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/integration-platforms-as-a-service/compare/tray-io-vs-zapier" publisher: "Brandwave" --- # Tray.io vs Zapier: Which is searched more? Is Tray.io or Zapier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Integration platform as a service set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tray.io and Zapier - **Competitive set**: Integration platform as a service - **Market**: Global - **Month measured**: Sep 2026 - **Tray.io Share of Search**: 0.05% - **Zapier Share of Search**: 20.7% ## Is Tray.io or Zapier more popular in search? - In September 2026, Zapier had more branded searches than Tray.io among integration platform as a service worldwide. Zapier had about 550,000 branded searches, while Tray.io had 1,270. Zapier made up 20.7% of all integration platform as a service searches we track, and Tray.io accounted for 0.05%. - Zapier was ahead of Tray.io in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tray.io’s share of searches among integration platform as a service worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 3.7K to 1.3K. - Across the 12 months ending September 2026, Zapier’s share of searches among integration platform as a service worldwide moved from 18.3% to 20.7%, and its estimated monthly branded searches moved from 823K to 550K. ## Top integration platform as a service in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zapier appeared in all five answers. Tray.io did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zapier | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | MuleSoft | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Workato | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Boomi | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Make | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Power Automate | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | n8n | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Tray.io | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about integration platform as a service - Asked ChatGPT "Which integration platform should I use?": 1. Workato, 2. MuleSoft, 3. Boomi, 4. Power Automate, 5. n8n, 6. Zapier - Asked ChatGPT "What are the best integration platforms?": 1. Workato, 2. MuleSoft, 3. Boomi, 4. Zapier, 5. Make, 6. n8n, 7. Power Automate - Asked ChatGPT "What's the best integration platform for connecting business apps?": 1. Zapier, 2. Make, 3. Power Automate, 4. Workato, 5. Boomi, 6. MuleSoft - Searched Google, AI Overview "integration platform": 1. MuleSoft, 2. Boomi, 3. Zapier - Searched Google, AI Overview "workflow automation tool": 1. Zapier, 2. Make, 3. n8n Not named in any answer: Tray.io. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for integration platform as a service worldwide in September 2026? - Estimated monthly branded searches for Tray.io worldwide fell 65.7% over 12 measured months, from 3.7K to 1.3K in September 2026. - Estimated monthly branded searches for Zapier worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026. ## Month by month | Month | Tray.io estimated searches | Tray.io Share of Search | Tray.io rank | Zapier estimated searches | Zapier Share of Search | Zapier rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.7K | 0.08% | 8 | 823K | 18.3% | 2 | | Nov 2025 | 2.9K | 0.08% | 8 | 673K | 18.2% | 2 | | Dec 2025 | 2.5K | 0.08% | 8 | 550K | 18.1% | 2 | | Jan 2026 | 2.6K | 0.07% | 8 | 673K | 18.2% | 2 | | Feb 2026 | 2.6K | 0.08% | 8 | 673K | 19.7% | 3 | | Mar 2026 | 2.6K | 0.07% | 8 | 823K | 20.7% | 2 | | Apr 2026 | 2.3K | 0.07% | 8 | 673K | 19.8% | 3 | | May 2026 | 1.9K | 0.06% | 8 | 673K | 20% | 3 | | Jun 2026 | 1.9K | 0.06% | 8 | 550K | 18.8% | 3 | | Jul 2026 | 1.8K | 0.06% | 8 | 550K | 18.8% | 3 | | Aug 2026 | 1.4K | 0.05% | 8 | 550K | 20.7% | 3 | | Sep 2026 | 1.3K | 0.05% | 8 | 550K | 20.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Tray.io’s and Zapier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tray.io**: Measured on the search terms “tray ai” and “tray io”, summed into one figure. - **Zapier**: Measured on the search term “zapier”. - [Tray.io profile](/demand/global-en/brands/tray-io) - [Zapier profile](/demand/global-en/brands/zapier) - [All integration platform as a service worldwide](/demand/global-en/categories/integration-platforms-as-a-service): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tray.io or Zapier more popular in search? In September 2026, Zapier had more branded searches than Tray.io among integration platform as a service worldwide. Zapier had about 550,000 branded searches, while Tray.io had 1,270. Zapier made up 20.7% of all integration platform as a service searches we track, and Tray.io accounted for 0.05%. ## Cite this page Brandwave. "Tray.io vs Zapier: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/integration-platforms-as-a-service/compare/tray-io-vs-zapier This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/integration-platforms-as-a-service/compare/tray-io-vs-zapier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.