---
title: "Integration platform as a service: Which brands are most popular in search?"
description: "Compare the platforms used to connect business apps. Share of Search among n8n, Zapier, Make, Workato and Tray, the integration platform as a service Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/integration-platforms-as-a-service"
publisher: "Brandwave"
---

# Integration platform as a service: Which brands are most popular in search?

Compare the platforms used to connect business apps. Share of Search among n8n, Zapier, Make, Workato and Tray, the integration platform as a service Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Integration platform as a service
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: n8n, 64.2%

## Which brand is most popular in search among integration platform as a service worldwide?

- In August 2026, n8n was the most searched among integration platform as a service worldwide, with an estimated 1.3M branded searches and 64.2% estimated Share of Search within this set.
- Zapier is in 2nd place, 35.9 percentage points behind at 28.3% Share of Search.
- Across the 11 months ending August 2026, n8n’s estimated Share of Search among integration platform as a service worldwide decreased from 73.9% to 64.2%.
- Across the 11 months ending August 2026, Zapier’s estimated Share of Search among integration platform as a service worldwide increased from 22.3% to 28.3%.
- Across the 11 months ending August 2026, Make’s estimated Share of Search among integration platform as a service worldwide increased from 2.5% to 5.4%.
- Across the 11 months ending August 2026, Workato’s estimated Share of Search among integration platform as a service worldwide increased from 1.3% to 2%.
- Across the 11 months ending August 2026, Zapier’s estimated Share of Search among integration platform as a service worldwide peaked at 28.3% in August 2026 and was lowest at 21.9% in December 2025.
- Across the 11 months ending August 2026, Make’s estimated Share of Search among integration platform as a service worldwide peaked at 5.6% in June 2026 and was lowest at 2.5% in October 2025.
- Across the 11 months ending August 2026, Tray held steady: its estimated Share of Search among integration platform as a service worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [n8n vs Zapier: compare search popularity](/demand/global-en/compare/n8n-vs-zapier): 64.2% against 28.3% Share of Search.
- [n8n vs Make: compare search popularity](/demand/global-en/compare/make-vs-n8n): 64.2% against 5.4% Share of Search.
- [n8n vs Workato: compare search popularity](/demand/global-en/compare/n8n-vs-workato): 64.2% against 2% Share of Search.
- [Zapier vs Make: compare search popularity](/demand/global-en/compare/make-vs-zapier): 28.3% against 5.4% Share of Search.
- [Zapier vs Workato: compare search popularity](/demand/global-en/compare/workato-vs-zapier): 28.3% against 2% Share of Search.
- [Make vs Workato: compare search popularity](/demand/global-en/compare/make-vs-workato): 5.4% against 2% Share of Search.

## How did search popularity change for integration platform as a service worldwide in August 2026?

- In August 2026, Zapier gained estimated Share of Search among integration platform as a service worldwide, from 24.9% to 28.3%.
- In August 2026, Make gained estimated Share of Search among integration platform as a service worldwide, from 4.7% to 5.4%.
- In August 2026, n8n lost estimated Share of Search among integration platform as a service worldwide, from 68.6% to 64.2%.
- Workato’s estimated Share of Search among integration platform as a service worldwide has gained ground for 3 months in a row, from 1.5% to 2% in August 2026.
- Estimated monthly branded searches for Tray worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | n8n | 64.2% | 1.3M | -17.9% | n8n |
| 2 | Zapier | 28.3% | 568K | -0.3% | Zapier |
| 3 | Make | 5.4% | 108K | -0.1% | Make |
| 4 | Workato | 2% | 40.5K | 0.0% | Workato |
| 5 | Tray | 0.05% | 1K | -23.1% | Tray |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | n8n | 2.8M | 73.9% | 1 |
| Oct 2025 | Zapier | 841K | 22.3% | 2 |
| Oct 2025 | Make | 93.4K | 2.5% | 3 |
| Oct 2025 | Workato | 49.5K | 1.3% | 4 |
| Oct 2025 | Tray | 2.4K | 0.06% | 5 |
| Nov 2025 | n8n | 2.3M | 72.9% | 1 |
| Nov 2025 | Zapier | 689K | 22% | 2 |
| Nov 2025 | Make | 109K | 3.5% | 3 |
| Nov 2025 | Workato | 49.5K | 1.6% | 4 |
| Nov 2025 | Tray | 1.9K | 0.06% | 5 |
| Dec 2025 | n8n | 1.9M | 73% | 1 |
| Dec 2025 | Zapier | 564K | 21.9% | 2 |
| Dec 2025 | Make | 91.2K | 3.5% | 3 |
| Dec 2025 | Workato | 40.5K | 1.6% | 4 |
| Dec 2025 | Tray | 1.6K | 0.06% | 5 |
| Jan 2026 | n8n | 2.3M | 73.3% | 1 |
| Jan 2026 | Zapier | 691K | 21.9% | 2 |
| Jan 2026 | Make | 109K | 3.5% | 3 |
| Jan 2026 | Workato | 40.5K | 1.3% | 4 |
| Jan 2026 | Tray | 1.6K | 0.05% | 5 |
| Feb 2026 | n8n | 1.9M | 68.9% | 1 |
| Feb 2026 | Zapier | 694K | 25.2% | 2 |
| Feb 2026 | Make | 111K | 4% | 3 |
| Feb 2026 | Workato | 49.5K | 1.8% | 4 |
| Feb 2026 | Tray | 1.6K | 0.06% | 5 |
| Mar 2026 | n8n | 2.3M | 69.5% | 1 |
| Mar 2026 | Zapier | 845K | 25.5% | 2 |
| Mar 2026 | Make | 114K | 3.4% | 3 |
| Mar 2026 | Workato | 49.5K | 1.5% | 4 |
| Mar 2026 | Tray | 1.6K | 0.05% | 5 |
| Apr 2026 | n8n | 1.9M | 68.8% | 1 |
| Apr 2026 | Zapier | 694K | 25.2% | 2 |
| Apr 2026 | Make | 113K | 4.1% | 3 |
| Apr 2026 | Workato | 49.5K | 1.8% | 4 |
| Apr 2026 | Tray | 1.6K | 0.06% | 5 |
| May 2026 | n8n | 1.9M | 68.5% | 1 |
| May 2026 | Zapier | 696K | 25.2% | 2 |
| May 2026 | Make | 132K | 4.8% | 3 |
| May 2026 | Workato | 40.5K | 1.5% | 4 |
| May 2026 | Tray | 1.3K | 0.05% | 5 |
| Jun 2026 | n8n | 1.6M | 67.8% | 1 |
| Jun 2026 | Zapier | 572K | 24.8% | 2 |
| Jun 2026 | Make | 130K | 5.6% | 3 |
| Jun 2026 | Workato | 40.5K | 1.8% | 4 |
| Jun 2026 | Tray | 1.3K | 0.06% | 5 |
| Jul 2026 | n8n | 1.6M | 68.6% | 1 |
| Jul 2026 | Zapier | 569K | 24.9% | 2 |
| Jul 2026 | Make | 108K | 4.7% | 3 |
| Jul 2026 | Workato | 40.5K | 1.8% | 4 |
| Jul 2026 | Tray | 1.3K | 0.06% | 5 |
| Aug 2026 | n8n | 1.3M | 64.2% | 1 |
| Aug 2026 | Zapier | 568K | 28.3% | 2 |
| Aug 2026 | Make | 108K | 5.4% | 3 |
| Aug 2026 | Workato | 40.5K | 2% | 4 |
| Aug 2026 | Tray | 1K | 0.05% | 5 |
| Sep 2026 | Make | — | — | — |
| Sep 2026 | n8n | — | — | — |
| Sep 2026 | Tray | — | — | — |
| Sep 2026 | Workato | — | — | — |
| Sep 2026 | Zapier | — | — | — |

## What is being compared

- **Make**: Measured on the search terms “automation make”, “make com”, “make workflow automation” and “make.com”, summed into one figure.
- **n8n**: Measured on the search terms “n8n”, “n8n app”, “n8n automation”, “n8n io” and “n8n software”, summed into one figure.
- **Tray**: Measured on the search term “tray ai”.
- **Workato**: Measured on the search term “workato”.
- **Zapier**: Measured on the search terms “automation zapier”, “zapier”, “zapier agents”, “zapier app”, “zapier com”, “zapier interfaces”, “zapier online”, “zapier software”, “zapier tables” and “zapier workflow automation”, summed into one figure.

- [Make](/demand/global-en/brands/make)
- [n8n](/demand/global-en/brands/n8n)
- [Tray](/demand/global-en/brands/tray)
- [Workato](/demand/global-en/brands/workato)
- [Zapier](/demand/global-en/brands/zapier)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among integration platform as a service worldwide?

In August 2026, n8n was the most searched among integration platform as a service worldwide, with an estimated 1.3M branded searches and 64.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Integration platform as a service: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/integration-platforms-as-a-service

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/integration-platforms-as-a-service. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.