---
title: "Insurtech: Which brands are most popular in search?"
description: "Compare the insurtech finance teams use. Share of Search among Socotra, Lemonade, Root, Guidewire, Duck Creek and Majesco, the insurtech Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/insurtech"
publisher: "Brandwave"
---

# Insurtech: Which brands are most popular in search?

Compare the insurtech finance teams use. Share of Search among Socotra, Lemonade, Root, Guidewire, Duck Creek and Majesco, the insurtech Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Insurtech
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Socotra, 62%

## Which brand is most popular in search among insurtech worldwide?

- In August 2026, Socotra was the most searched among insurtech worldwide, with an estimated 550K branded searches and 62% estimated Share of Search within this set.
- Lemonade is in 2nd place, 46.8 percentage points behind at 15.2% Share of Search.
- Across the 11 months ending August 2026, Socotra’s estimated Share of Search among insurtech worldwide increased from 50.2% to 62%.
- Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among insurtech worldwide decreased from 18.4% to 15.2%.
- Across the 11 months ending August 2026, Root’s estimated Share of Search among insurtech worldwide decreased from 22.5% to 15.2%.
- Across the 11 months ending August 2026, Guidewire’s estimated Share of Search among insurtech worldwide decreased from 5.5% to 4.6%.
- Across the 11 months ending August 2026, Socotra’s estimated Share of Search among insurtech worldwide peaked at 69.2% in January 2026 and was lowest at 50.2% in October 2025.
- Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among insurtech worldwide peaked at 18.4% in October 2025 and was lowest at 10.9% in November 2025.
- Across the 11 months ending August 2026, Root’s estimated Share of Search among insurtech worldwide peaked at 22.5% in October 2025 and was lowest at 13.9% in January 2026.
- Across the 11 months ending August 2026, Guidewire’s estimated Share of Search among insurtech worldwide peaked at 6.6% in July 2026 and was lowest at 3.3% in November 2025.
- Across the 11 months ending August 2026, Duck Creek’s estimated Share of Search among insurtech worldwide peaked at 3% in July 2026 and was lowest at 1.5% in November 2025.
- Across the 11 months ending August 2026, Lemonade rose from 3rd to 2nd among insurtech worldwide.
- Across the 11 months ending August 2026, Root fell from 2nd to 3rd among insurtech worldwide.
- Across the 11 months ending August 2026, Duck Creek and Majesco held steady: their estimated Share of Search among insurtech worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Socotra vs Lemonade: compare search popularity](/demand/global-en/compare/lemonade-vs-socotra): 62% against 15.2% Share of Search.
- [Socotra vs Root: compare search popularity](/demand/global-en/compare/root-vs-socotra): 62% against 15.2% Share of Search.
- [Socotra vs Guidewire: compare search popularity](/demand/global-en/compare/guidewire-vs-socotra): 62% against 4.6% Share of Search.
- [Socotra vs Duck Creek: compare search popularity](/demand/global-en/compare/duck-creek-vs-socotra): 62% against 2% Share of Search.
- [Lemonade vs Root: compare search popularity](/demand/global-en/compare/lemonade-vs-root): 15.2% Share of Search each.
- [Lemonade vs Guidewire: compare search popularity](/demand/global-en/compare/guidewire-vs-lemonade): 15.2% against 4.6% Share of Search.
- [Lemonade vs Duck Creek: compare search popularity](/demand/global-en/compare/duck-creek-vs-lemonade): 15.2% against 2% Share of Search.
- [Root vs Guidewire: compare search popularity](/demand/global-en/compare/guidewire-vs-root): 15.2% against 4.6% Share of Search.
- [Root vs Duck Creek: compare search popularity](/demand/global-en/compare/duck-creek-vs-root): 15.2% against 2% Share of Search.
- [Guidewire vs Duck Creek: compare search popularity](/demand/global-en/compare/duck-creek-vs-guidewire): 4.6% against 2% Share of Search.

## How did search popularity change for insurtech worldwide in August 2026?

- In August 2026, Socotra gained estimated Share of Search among insurtech worldwide, from 60.1% to 62%.
- In August 2026, Guidewire lost estimated Share of Search among insurtech worldwide, from 6.6% to 4.6%.
- In August 2026, Duck Creek lost estimated Share of Search among insurtech worldwide, from 3% to 2%.
- Estimated monthly branded searches for Majesco worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
- Estimated monthly branded searches for Root worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Socotra | 62% | 550K | 0.0% | Socotra |
| 2 | Lemonade | 15.2% | 135K | 0.0% | Lemonade |
| 3 | Root | 15.2% | 135K | 0.0% | Root |
| 4 | Guidewire | 4.6% | 40.5K | -33.1% | Guidewire |
| 5 | Duck Creek | 2% | 18.1K | -33.2% | Duck Creek |
| 6 | Majesco | 0.91% | 8.1K | 0.0% | Majesco |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Socotra | 368K | 50.2% | 1 |
| Oct 2025 | Root | 165K | 22.5% | 2 |
| Oct 2025 | Lemonade | 135K | 18.4% | 3 |
| Oct 2025 | Guidewire | 40.5K | 5.5% | 4 |
| Oct 2025 | Duck Creek | 18.1K | 2.5% | 5 |
| Oct 2025 | Majesco | 6.6K | 0.9% | 6 |
| Nov 2025 | Socotra | 673K | 66.9% | 1 |
| Nov 2025 | Root | 165K | 16.4% | 2 |
| Nov 2025 | Lemonade | 110K | 10.9% | 3 |
| Nov 2025 | Guidewire | 33.1K | 3.3% | 4 |
| Nov 2025 | Duck Creek | 14.8K | 1.5% | 5 |
| Nov 2025 | Majesco | 9.9K | 0.98% | 6 |
| Dec 2025 | Socotra | 673K | 67.1% | 1 |
| Dec 2025 | Root | 165K | 16.5% | 2 |
| Dec 2025 | Lemonade | 110K | 11% | 3 |
| Dec 2025 | Guidewire | 33.1K | 3.3% | 4 |
| Dec 2025 | Duck Creek | 14.8K | 1.5% | 5 |
| Dec 2025 | Majesco | 6.6K | 0.66% | 6 |
| Jan 2026 | Socotra | 823K | 69.2% | 1 |
| Jan 2026 | Root | 165K | 13.9% | 2 |
| Jan 2026 | Lemonade | 135K | 11.3% | 3 |
| Jan 2026 | Guidewire | 40.5K | 3.4% | 4 |
| Jan 2026 | Duck Creek | 18.1K | 1.5% | 5 |
| Jan 2026 | Majesco | 8.1K | 0.68% | 6 |
| Feb 2026 | Socotra | 450K | 57.1% | 1 |
| Feb 2026 | Root | 165K | 20.9% | 2 |
| Feb 2026 | Lemonade | 110K | 14% | 3 |
| Feb 2026 | Guidewire | 40.5K | 5.1% | 4 |
| Feb 2026 | Duck Creek | 14.8K | 1.9% | 5 |
| Feb 2026 | Majesco | 8.1K | 1% | 6 |
| Mar 2026 | Socotra | 450K | 55.1% | 1 |
| Mar 2026 | Root | 165K | 20.2% | 2 |
| Mar 2026 | Lemonade | 135K | 16.5% | 3 |
| Mar 2026 | Guidewire | 40.5K | 5% | 4 |
| Mar 2026 | Duck Creek | 18.1K | 2.2% | 5 |
| Mar 2026 | Majesco | 8.1K | 0.99% | 6 |
| Apr 2026 | Socotra | 368K | 54% | 1 |
| Apr 2026 | Root | 135K | 19.8% | 2 |
| Apr 2026 | Lemonade | 110K | 16.1% | 3 |
| Apr 2026 | Guidewire | 40.5K | 5.9% | 4 |
| Apr 2026 | Duck Creek | 18.1K | 2.7% | 5 |
| Apr 2026 | Majesco | 9.9K | 1.5% | 6 |
| May 2026 | Socotra | 450K | 57.4% | 1 |
| May 2026 | Lemonade | 135K | 17.2% | 2 |
| May 2026 | Root | 135K | 17.2% | 3 |
| May 2026 | Guidewire | 33.1K | 4.2% | 4 |
| May 2026 | Duck Creek | 22.2K | 2.8% | 5 |
| May 2026 | Majesco | 8.1K | 1% | 6 |
| Jun 2026 | Socotra | 550K | 61.7% | 1 |
| Jun 2026 | Lemonade | 135K | 15.2% | 2 |
| Jun 2026 | Root | 135K | 15.2% | 3 |
| Jun 2026 | Guidewire | 40.5K | 4.5% | 4 |
| Jun 2026 | Duck Creek | 22.2K | 2.5% | 5 |
| Jun 2026 | Majesco | 8.1K | 0.91% | 6 |
| Jul 2026 | Socotra | 550K | 60.1% | 1 |
| Jul 2026 | Lemonade | 135K | 14.7% | 2 |
| Jul 2026 | Root | 135K | 14.7% | 3 |
| Jul 2026 | Guidewire | 60.5K | 6.6% | 4 |
| Jul 2026 | Duck Creek | 27.1K | 3% | 5 |
| Jul 2026 | Majesco | 8.1K | 0.88% | 6 |
| Aug 2026 | Socotra | 550K | 62% | 1 |
| Aug 2026 | Lemonade | 135K | 15.2% | 2 |
| Aug 2026 | Root | 135K | 15.2% | 3 |
| Aug 2026 | Guidewire | 40.5K | 4.6% | 4 |
| Aug 2026 | Duck Creek | 18.1K | 2% | 5 |
| Aug 2026 | Majesco | 8.1K | 0.91% | 6 |
| Sep 2026 | Duck Creek | — | — | — |
| Sep 2026 | Guidewire | — | — | — |
| Sep 2026 | Lemonade | — | — | — |
| Sep 2026 | Majesco | — | — | — |
| Sep 2026 | Root | — | — | — |
| Sep 2026 | Socotra | — | — | — |

## What is being compared

- **Duck Creek**: Measured on the search term “duck creek”.
- **Guidewire**: Measured on the search term “guidewire”.
- **Lemonade**: Measured on the search term “lemonade insurance”.
- **Majesco**: Measured on the search term “majesco”.
- **Root**: Measured on the search term “root insurance”.
- **Socotra**: Measured on the search term “socotra”.

- [Duck Creek](/demand/global-en/brands/duck-creek)
- [Guidewire](/demand/global-en/brands/guidewire)
- [Lemonade](/demand/global-en/brands/lemonade)
- [Majesco](/demand/global-en/brands/majesco)
- [Root](/demand/global-en/brands/root)
- [Socotra](/demand/global-en/brands/socotra)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among insurtech worldwide?

In August 2026, Socotra was the most searched among insurtech worldwide, with an estimated 550K branded searches and 62% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Insurtech: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/insurtech

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/insurtech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.