--- title: "Insurance comparison sites: Which are searched most?" description: "Compare the sites people compare insurance on. Share of Search among Compare the Market, GoCompare, MoneySuperMarket, Confused.com and NerdWallet, the insurance comparison sites Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/insurance-comparison-sites" publisher: "Brandwave" --- # Insurance comparison sites: Which are searched most? Compare the sites people compare insurance on. Share of Search among Compare the Market, GoCompare, MoneySuperMarket, Confused.com and NerdWallet, the insurance comparison sites Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Insurance comparison sites - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Compare the Market, 50.3% ## Which brand is most popular in search among insurance comparison sites worldwide? - In August 2026, Compare the Market was the most searched among insurance comparison sites worldwide, with an estimated 1.5M branded searches and 50.3% estimated Share of Search within this set. - GoCompare is in 2nd place, 27.7 percentage points behind at 22.6% Share of Search. - Across the 11 months ending August 2026, Compare the Market’s estimated Share of Search among insurance comparison sites worldwide increased from 45.4% to 50.3%. - Across the 11 months ending August 2026, GoCompare’s estimated Share of Search among insurance comparison sites worldwide decreased from 25% to 22.6%. - Across the 11 months ending August 2026, MoneySuperMarket’s estimated Share of Search among insurance comparison sites worldwide decreased from 20.5% to 18.5%. - Across the 11 months ending August 2026, Confused.com’s estimated Share of Search among insurance comparison sites worldwide increased from 3% to 5%. - Across the 11 months ending August 2026, NerdWallet’s estimated Share of Search among insurance comparison sites worldwide decreased from 6.1% to 3.7%. - Across the 11 months ending August 2026, Compare the Market’s estimated Share of Search among insurance comparison sites worldwide peaked at 50.8% in June 2026 and was lowest at 45.4% in October 2025. - Across the 11 months ending August 2026, GoCompare’s estimated Share of Search among insurance comparison sites worldwide peaked at 25.8% in March 2026 and was lowest at 22.3% in November 2025. - Across the 11 months ending August 2026, MoneySuperMarket’s estimated Share of Search among insurance comparison sites worldwide peaked at 20.5% in October 2025 and was lowest at 17.1% in December 2025. - Across the 11 months ending August 2026, NerdWallet’s estimated Share of Search among insurance comparison sites worldwide peaked at 7.7% in December 2025 and was lowest at 3.7% in August 2026. - Across the 11 months ending August 2026, Confused.com rose from 5th to 4th among insurance comparison sites worldwide. - Across the 11 months ending August 2026, NerdWallet fell from 4th to 5th among insurance comparison sites worldwide. ## Compare search popularity between leading brands - [Compare the Market vs GoCompare: compare search popularity](/demand/global-en/compare/compare-the-market-vs-gocompare): 50.3% against 22.6% Share of Search. - [Compare the Market vs MoneySuperMarket: compare search popularity](/demand/global-en/compare/compare-the-market-vs-moneysupermarket): 50.3% against 18.5% Share of Search. - [Compare the Market vs Confused.com: compare search popularity](/demand/global-en/compare/compare-the-market-vs-confused-com): 50.3% against 5% Share of Search. - [Compare the Market vs NerdWallet: compare search popularity](/demand/global-en/compare/compare-the-market-vs-nerdwallet): 50.3% against 3.7% Share of Search. - [GoCompare vs MoneySuperMarket: compare search popularity](/demand/global-en/compare/gocompare-vs-moneysupermarket): 22.6% against 18.5% Share of Search. - [GoCompare vs Confused.com: compare search popularity](/demand/global-en/compare/confused-com-vs-gocompare): 22.6% against 5% Share of Search. - [GoCompare vs NerdWallet: compare search popularity](/demand/global-en/compare/gocompare-vs-nerdwallet): 22.6% against 3.7% Share of Search. - [MoneySuperMarket vs Confused.com: compare search popularity](/demand/global-en/compare/confused-com-vs-moneysupermarket): 18.5% against 5% Share of Search. - [MoneySuperMarket vs NerdWallet: compare search popularity](/demand/global-en/compare/moneysupermarket-vs-nerdwallet): 18.5% against 3.7% Share of Search. - [Confused.com vs NerdWallet: compare search popularity](/demand/global-en/compare/confused-com-vs-nerdwallet): 5% against 3.7% Share of Search. ## How did search popularity change for insurance comparison sites worldwide in August 2026? - In August 2026, Confused.com gained estimated Share of Search among insurance comparison sites worldwide, from 4.1% to 5%. - Estimated monthly branded searches for Compare the Market worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026. - Estimated monthly branded searches for NerdWallet worldwide fell 33.3% over 11 measured months, from 165K to 110K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Compare the Market | 50.3% | 1.5M | 0.0% | Compare the Market | | 2 | GoCompare | 22.6% | 673K | 0.0% | GoCompare | | 3 | MoneySuperMarket | 18.5% | 550K | 0.0% | MoneySuperMarket | | 4 | Confused.com | 5% | 148K | +22.3% | Confused.com | | 5 | NerdWallet | 3.7% | 110K | 0.0% | NerdWallet | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Compare the Market | 1.2M | 45.4% | 1 | | Oct 2025 | GoCompare | 673K | 25% | 2 | | Oct 2025 | MoneySuperMarket | 550K | 20.5% | 3 | | Oct 2025 | NerdWallet | 165K | 6.1% | 4 | | Oct 2025 | Confused.com | 81K | 3% | 5 | | Nov 2025 | Compare the Market | 1.2M | 49.5% | 1 | | Nov 2025 | GoCompare | 550K | 22.3% | 2 | | Nov 2025 | MoneySuperMarket | 450K | 18.2% | 3 | | Nov 2025 | NerdWallet | 165K | 6.7% | 4 | | Nov 2025 | Confused.com | 81K | 3.3% | 5 | | Dec 2025 | Compare the Market | 1M | 46.5% | 1 | | Dec 2025 | GoCompare | 550K | 25.6% | 2 | | Dec 2025 | MoneySuperMarket | 368K | 17.1% | 3 | | Dec 2025 | NerdWallet | 165K | 7.7% | 4 | | Dec 2025 | Confused.com | 66.2K | 3.1% | 5 | | Jan 2026 | Compare the Market | 1.5M | 50.2% | 1 | | Jan 2026 | GoCompare | 673K | 22.5% | 2 | | Jan 2026 | MoneySuperMarket | 550K | 18.4% | 3 | | Jan 2026 | NerdWallet | 165K | 5.5% | 4 | | Jan 2026 | Confused.com | 99K | 3.3% | 5 | | Feb 2026 | Compare the Market | 1.5M | 50.7% | 1 | | Feb 2026 | GoCompare | 673K | 22.8% | 2 | | Feb 2026 | MoneySuperMarket | 550K | 18.6% | 3 | | Feb 2026 | NerdWallet | 135K | 4.6% | 4 | | Feb 2026 | Confused.com | 99K | 3.3% | 5 | | Mar 2026 | Compare the Market | 1.5M | 46.9% | 1 | | Mar 2026 | GoCompare | 823K | 25.8% | 2 | | Mar 2026 | MoneySuperMarket | 550K | 17.2% | 3 | | Mar 2026 | NerdWallet | 201K | 6.3% | 4 | | Mar 2026 | Confused.com | 121K | 3.8% | 5 | | Apr 2026 | Compare the Market | 1.5M | 49.9% | 1 | | Apr 2026 | GoCompare | 673K | 22.4% | 2 | | Apr 2026 | MoneySuperMarket | 550K | 18.3% | 3 | | Apr 2026 | NerdWallet | 165K | 5.5% | 4 | | Apr 2026 | Confused.com | 121K | 4% | 5 | | May 2026 | Compare the Market | 1.5M | 50.4% | 1 | | May 2026 | GoCompare | 673K | 22.6% | 2 | | May 2026 | MoneySuperMarket | 550K | 18.5% | 3 | | May 2026 | NerdWallet | 135K | 4.5% | 4 | | May 2026 | Confused.com | 121K | 4.1% | 5 | | Jun 2026 | Compare the Market | 1.5M | 50.8% | 1 | | Jun 2026 | GoCompare | 673K | 22.8% | 2 | | Jun 2026 | MoneySuperMarket | 550K | 18.6% | 3 | | Jun 2026 | Confused.com | 121K | 4.1% | 4 | | Jun 2026 | NerdWallet | 110K | 3.7% | 5 | | Jul 2026 | Compare the Market | 1.5M | 50.8% | 1 | | Jul 2026 | GoCompare | 673K | 22.8% | 2 | | Jul 2026 | MoneySuperMarket | 550K | 18.6% | 3 | | Jul 2026 | Confused.com | 121K | 4.1% | 4 | | Jul 2026 | NerdWallet | 110K | 3.7% | 5 | | Aug 2026 | Compare the Market | 1.5M | 50.3% | 1 | | Aug 2026 | GoCompare | 673K | 22.6% | 2 | | Aug 2026 | MoneySuperMarket | 550K | 18.5% | 3 | | Aug 2026 | Confused.com | 148K | 5% | 4 | | Aug 2026 | NerdWallet | 110K | 3.7% | 5 | | Sep 2026 | Compare the Market | — | — | — | | Sep 2026 | Confused.com | — | — | — | | Sep 2026 | GoCompare | — | — | — | | Sep 2026 | MoneySuperMarket | — | — | — | | Sep 2026 | NerdWallet | — | — | — | ## What is being compared - **Compare the Market**: Measured on the search term “compare the market”. - **Confused.com**: Measured on the search terms “confused.com” and “confusedcom”, summed into one figure. - **GoCompare**: Measured on the search term “gocompare”. - **MoneySuperMarket**: Measured on the search term “moneysupermarket”. - **NerdWallet**: Measured on the search term “nerdwallet”. - [Compare the Market](/demand/global-en/brands/compare-the-market) - [Confused.com](/demand/global-en/brands/confused-com) - [GoCompare](/demand/global-en/brands/gocompare) - [MoneySuperMarket](/demand/global-en/brands/moneysupermarket) - [NerdWallet](/demand/global-en/brands/nerdwallet) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among insurance comparison sites worldwide? In August 2026, Compare the Market was the most searched among insurance comparison sites worldwide, with an estimated 1.5M branded searches and 50.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Insurance comparison sites: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/insurance-comparison-sites This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/insurance-comparison-sites. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.