---
title: "Insulation brands: Which brands are most popular in search?"
description: "Compare the insulation brands builders buy. Share of Search among Kingspan, Pink Batts, Knauf Insulation, Bradford Insulation and Autex, the insulation brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/insulation-brands"
publisher: "Brandwave"
---

# Insulation brands: Which brands are most popular in search?

Compare the insulation brands builders buy. Share of Search among Kingspan, Pink Batts, Knauf Insulation, Bradford Insulation and Autex, the insulation brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Insulation brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kingspan, 90%

## Which brand is most popular in search among insulation brands worldwide?

- In August 2026, Kingspan was the most searched among insulation brands worldwide, with an estimated 74K branded searches and 90% estimated Share of Search within this set.
- Pink Batts is in 2nd place, 85.7 percentage points behind at 4.4% Share of Search.
- Across the 11 months ending August 2026, Kingspan’s estimated Share of Search among insulation brands worldwide decreased from 91.8% to 90%.
- Across the 11 months ending August 2026, Pink Batts’ estimated Share of Search among insulation brands worldwide increased from 2.9% to 4.4%.
- Across the 11 months ending August 2026, Kingspan’s estimated Share of Search among insulation brands worldwide peaked at 92.5% in March 2026 and was lowest at 88.3% in July 2026.
- Across the 11 months ending August 2026, Pink Batts’ estimated Share of Search among insulation brands worldwide peaked at 5.3% in July 2026 and was lowest at 2.9% in October 2025.
- Across the 11 months ending August 2026, Knauf Insulation’s estimated Share of Search among insulation brands worldwide peaked at 3.5% in July 2026 and was lowest at 2.4% in October 2025.
- Across the 11 months ending August 2026, Knauf Insulation rose from 4th to 3rd among insulation brands worldwide.
- Across the 11 months ending August 2026, Bradford Insulation fell from 3rd to 4th among insulation brands worldwide.
- Across the 11 months ending August 2026, Autex held steady: its estimated Share of Search among insulation brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kingspan vs Pink Batts: compare search popularity](/demand/global-en/compare/kingspan-vs-pink-batts): 90% against 4.4% Share of Search.
- [Kingspan vs Knauf Insulation: compare search popularity](/demand/global-en/compare/kingspan-vs-knauf-insulation): 90% against 2.9% Share of Search.
- [Pink Batts vs Knauf Insulation: compare search popularity](/demand/global-en/compare/knauf-insulation-vs-pink-batts): 4.4% against 2.9% Share of Search.

## How did search popularity change for insulation brands worldwide in August 2026?

- In August 2026, Kingspan gained estimated Share of Search among insulation brands worldwide, from 88.3% to 90%.
- In August 2026, Pink Batts lost estimated Share of Search among insulation brands worldwide, from 5.3% to 4.4%.
- In August 2026, Knauf Insulation lost estimated Share of Search among insulation brands worldwide, from 3.5% to 2.9%.
- Estimated monthly branded searches for Autex worldwide rose 51.3% over 11 measured months, from 390 to 590 in August 2026.
- Estimated monthly branded searches for Bradford Insulation worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kingspan | 90% | 74K | +22.3% | Kingspan |
| 2 | Pink Batts | 4.4% | 3.6K | 0.0% | Pink Batts |
| 3 | Knauf Insulation | 2.9% | 2.4K | 0.0% | Knauf Insulation |
| 4 | Bradford Insulation | 1.9% | 1.6K | 0.0% | Bradford Insulation |
| 5 | Autex | 0.72% | 590 | +51.3% | Autex |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kingspan | 90.5K | 91.8% | 1 |
| Oct 2025 | Pink Batts | 2.9K | 2.9% | 2 |
| Oct 2025 | Bradford Insulation | 2.4K | 2.4% | 3 |
| Oct 2025 | Knauf Insulation | 2.4K | 2.4% | 4 |
| Oct 2025 | Autex | 390 | 0.4% | 5 |
| Nov 2025 | Kingspan | 74K | 90.8% | 1 |
| Nov 2025 | Pink Batts | 2.9K | 3.6% | 2 |
| Nov 2025 | Knauf Insulation | 2.4K | 2.9% | 3 |
| Nov 2025 | Bradford Insulation | 1.9K | 2.3% | 4 |
| Nov 2025 | Autex | 260 | 0.32% | 5 |
| Dec 2025 | Kingspan | 60.5K | 91.2% | 1 |
| Dec 2025 | Pink Batts | 2.4K | 3.6% | 2 |
| Dec 2025 | Knauf Insulation | 1.9K | 2.9% | 3 |
| Dec 2025 | Bradford Insulation | 1.3K | 2% | 4 |
| Dec 2025 | Autex | 210 | 0.32% | 5 |
| Jan 2026 | Kingspan | 74K | 91.8% | 1 |
| Jan 2026 | Knauf Insulation | 2.4K | 3% | 2 |
| Jan 2026 | Pink Batts | 2.4K | 3% | 3 |
| Jan 2026 | Bradford Insulation | 1.6K | 2% | 4 |
| Jan 2026 | Autex | 210 | 0.26% | 5 |
| Feb 2026 | Kingspan | 74K | 91.7% | 1 |
| Feb 2026 | Knauf Insulation | 2.4K | 3% | 2 |
| Feb 2026 | Pink Batts | 2.4K | 3% | 3 |
| Feb 2026 | Bradford Insulation | 1.6K | 2% | 4 |
| Feb 2026 | Autex | 260 | 0.32% | 5 |
| Mar 2026 | Kingspan | 90.5K | 92.5% | 1 |
| Mar 2026 | Pink Batts | 2.9K | 3% | 2 |
| Mar 2026 | Knauf Insulation | 2.4K | 2.5% | 3 |
| Mar 2026 | Bradford Insulation | 1.6K | 1.6% | 4 |
| Mar 2026 | Autex | 480 | 0.49% | 5 |
| Apr 2026 | Kingspan | 74K | 91.1% | 1 |
| Apr 2026 | Pink Batts | 2.9K | 3.6% | 2 |
| Apr 2026 | Knauf Insulation | 2.4K | 3% | 3 |
| Apr 2026 | Bradford Insulation | 1.3K | 1.6% | 4 |
| Apr 2026 | Autex | 590 | 0.73% | 5 |
| May 2026 | Kingspan | 74K | 90% | 1 |
| May 2026 | Pink Batts | 3.6K | 4.4% | 2 |
| May 2026 | Knauf Insulation | 2.4K | 2.9% | 3 |
| May 2026 | Bradford Insulation | 1.6K | 1.9% | 4 |
| May 2026 | Autex | 590 | 0.72% | 5 |
| Jun 2026 | Kingspan | 74K | 90.6% | 1 |
| Jun 2026 | Pink Batts | 3.6K | 4.4% | 2 |
| Jun 2026 | Knauf Insulation | 2.4K | 2.9% | 3 |
| Jun 2026 | Bradford Insulation | 1.3K | 1.6% | 4 |
| Jun 2026 | Autex | 390 | 0.48% | 5 |
| Jul 2026 | Kingspan | 60.5K | 88.3% | 1 |
| Jul 2026 | Pink Batts | 3.6K | 5.3% | 2 |
| Jul 2026 | Knauf Insulation | 2.4K | 3.5% | 3 |
| Jul 2026 | Bradford Insulation | 1.6K | 2.3% | 4 |
| Jul 2026 | Autex | 390 | 0.57% | 5 |
| Aug 2026 | Kingspan | 74K | 90% | 1 |
| Aug 2026 | Pink Batts | 3.6K | 4.4% | 2 |
| Aug 2026 | Knauf Insulation | 2.4K | 2.9% | 3 |
| Aug 2026 | Bradford Insulation | 1.6K | 1.9% | 4 |
| Aug 2026 | Autex | 590 | 0.72% | 5 |
| Sep 2026 | Autex | — | — | — |
| Sep 2026 | Bradford Insulation | — | — | — |
| Sep 2026 | Kingspan | — | — | — |
| Sep 2026 | Knauf Insulation | — | — | — |
| Sep 2026 | Pink Batts | — | — | — |

## What is being compared

- **Autex**: Measured on the search term “autex industries”.
- **Bradford Insulation**: Measured on the search term “bradford insulation”.
- **Kingspan**: Measured on the search term “kingspan”.
- **Knauf Insulation**: Measured on the search term “earthwool”.
- **Pink Batts**: Measured on the search term “pink batts”.

- [Autex](/demand/global-en/brands/autex)
- [Bradford Insulation](/demand/global-en/brands/bradford-insulation)
- [Kingspan](/demand/global-en/brands/kingspan)
- [Knauf Insulation](/demand/global-en/brands/knauf-insulation)
- [Pink Batts](/demand/global-en/brands/pink-batts)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among insulation brands worldwide?

In August 2026, Kingspan was the most searched among insulation brands worldwide, with an estimated 74K branded searches and 90% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Insulation brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/insulation-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/insulation-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.