---
title: "Stanley vs YETI: Which is searched more?"
description: "Which is more popular in search, Stanley or YETI? Compare estimated monthly branded-search demand and Share of Search inside the Insulated tumbler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/insulated-tumbler-brands/compare/stanley-vs-yeti"
publisher: "Brandwave"
---

# Stanley vs YETI: Which is searched more?

Which is more popular in search, Stanley or YETI? Compare estimated monthly branded-search demand and Share of Search inside the Insulated tumbler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Stanley and YETI
- **Competitive set**: Insulated tumbler brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Stanley Share of Search**: 5.7%
- **YETI Share of Search**: 0.33%

## Which is more popular in search, Stanley or YETI?

- In September 2026, Stanley had more branded searches than YETI among insulated tumbler brands worldwide. Stanley was estimated to have 49.5K branded searches compared to YETI’s 2.9K, and held a 5.7% Share of Search versus YETI’s 0.33%.
- Stanley was ahead of YETI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Stanley’s estimated Share of Search among insulated tumbler brands worldwide moved from 4.8% to 5.7%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among insulated tumbler brands worldwide moved from 0.28% to 0.33%, and its estimated monthly branded searches held steady at 2.9K.

## How did search popularity change for insulated tumbler brands worldwide in September 2026?

Neither Stanley nor YETI moved beyond provider rounding among insulated tumbler brands in Sep 2026.

## Month by month

| Month | Stanley estimated searches | Stanley Share of Search | Stanley rank | YETI estimated searches | YETI Share of Search | YETI rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 4.8% | 5 | 2.9K | 0.28% | 7 |
| Nov 2025 | 60.5K | 4.7% | 5 | 3.6K | 0.28% | 7 |
| Dec 2025 | 60.5K | 4.7% | 5 | 3.6K | 0.28% | 7 |
| Jan 2026 | 49.5K | 4.7% | 5 | 2.9K | 0.28% | 7 |
| Feb 2026 | 40.5K | 4.9% | 5 | 2.4K | 0.29% | 7 |
| Mar 2026 | 49.5K | 5.9% | 5 | 2.4K | 0.28% | 7 |
| Apr 2026 | 40.5K | 4.7% | 5 | 2.4K | 0.28% | 7 |
| May 2026 | 40.5K | 4.9% | 5 | 3.6K | 0.43% | 7 |
| Jun 2026 | 49.5K | 5.9% | 5 | 5.4K | 0.64% | 7 |
| Jul 2026 | 49.5K | 5.2% | 5 | 4.4K | 0.46% | 7 |
| Aug 2026 | 60.5K | 5.3% | 5 | 3.6K | 0.32% | 7 |
| Sep 2026 | 49.5K | 5.7% | 5 | 2.9K | 0.33% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Stanley’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Stanley**: Measured on the search term “stanley iceflow”.
- **YETI**: Measured on the search term “yeti drinkware”.

- [Stanley profile](/demand/global-en/brands/stanley)
- [YETI profile](/demand/global-en/brands/yeti)
- [All insulated tumbler brands worldwide](/demand/global-en/categories/insulated-tumbler-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Stanley or YETI?

In September 2026, Stanley had more branded searches than YETI among insulated tumbler brands worldwide. Stanley was estimated to have 49.5K branded searches compared to YETI’s 2.9K, and held a 5.7% Share of Search versus YETI’s 0.33%.

## Cite this page

Brandwave. "Stanley vs YETI: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/insulated-tumbler-brands/compare/stanley-vs-yeti

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/insulated-tumbler-brands/compare/stanley-vs-yeti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.