--- title: "Insulated tumbler brands: Which are searched most?" description: "Compare the insulated tumbler brands people buy. Share of Search among Owala, Stanley, Hydro Flask, YETI, Frank Green, Corkcicle and Chilly's, the insulated tumbler brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/insulated-tumbler-brands" publisher: "Brandwave" --- # Insulated tumbler brands: Which are searched most? Compare the insulated tumbler brands people buy. Share of Search among Owala, Stanley, Hydro Flask, YETI, Frank Green, Corkcicle and Chilly's, the insulated tumbler brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Insulated tumbler brands - **Market**: Global - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Owala, 69.7% ## Which brand is most popular in search among insulated tumbler brands worldwide? - In September 2026, Owala was the most searched among insulated tumbler brands worldwide, with an estimated 4.4M branded searches and 69.7% estimated Share of Search within this set. - Stanley is in 2nd place, 59.1 percentage points behind at 10.5% Share of Search. - Across the 12 months ending September 2026, Owala’s estimated Share of Search among insulated tumbler brands worldwide increased from 63.2% to 69.7%. - Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among insulated tumbler brands worldwide decreased from 10.9% to 7.5%. - Across the 12 months ending September 2026, YETI’s estimated Share of Search among insulated tumbler brands worldwide decreased from 7% to 6.2%. - Across the 12 months ending September 2026, Frank Green’s estimated Share of Search among insulated tumbler brands worldwide decreased from 3.1% to 2.2%. - Across the 12 months ending September 2026, Corkcicle’s estimated Share of Search among insulated tumbler brands worldwide decreased from 3% to 2.2%. - Across the 12 months ending September 2026, Chilly's’ estimated Share of Search among insulated tumbler brands worldwide decreased from 2.6% to 1.8%. - Across the 12 months ending September 2026, Stanley’s estimated Share of Search among insulated tumbler brands worldwide peaked at 11.8% in June 2026 and was lowest at 7.7% in November 2025. - Across the 12 months ending September 2026, YETI’s estimated Share of Search among insulated tumbler brands worldwide peaked at 9.5% in December 2025 and was lowest at 6.1% in August 2026. - Across the 12 months ending September 2026, Frank Green’s estimated Share of Search among insulated tumbler brands worldwide peaked at 3.4% in December 2025 and was lowest at 2.1% in June 2026. - Across the 12 months ending September 2026, Corkcicle’s estimated Share of Search among insulated tumbler brands worldwide peaked at 3% in October 2025 and was lowest at 1.7% in August 2026. - Across the 12 months ending September 2026, Chilly's’ estimated Share of Search among insulated tumbler brands worldwide peaked at 3% in January 2026 and was lowest at 1.4% in July 2026. - Across the 12 months ending September 2026, Stanley rose from 3rd to 2nd among insulated tumbler brands worldwide. - Across the 12 months ending September 2026, Hydro Flask fell from 2nd to 3rd among insulated tumbler brands worldwide. ## Compare search popularity between leading brands - [Owala vs Stanley: compare search popularity](/demand/global-en/compare/owala-vs-stanley): 69.7% against 10.5% Share of Search. - [Owala vs Hydro Flask: compare search popularity](/demand/global-en/compare/hydro-flask-vs-owala): 69.7% against 7.5% Share of Search. - [Owala vs YETI: compare search popularity](/demand/global-en/compare/owala-vs-yeti): 69.7% against 6.2% Share of Search. - [Owala vs Frank Green: compare search popularity](/demand/global-en/compare/frank-green-vs-owala): 69.7% against 2.2% Share of Search. - [Stanley vs Hydro Flask: compare search popularity](/demand/global-en/compare/hydro-flask-vs-stanley): 10.5% against 7.5% Share of Search. - [Stanley vs YETI: compare search popularity](/demand/global-en/compare/stanley-vs-yeti): 10.5% against 6.2% Share of Search. - [Stanley vs Frank Green: compare search popularity](/demand/global-en/compare/frank-green-vs-stanley): 10.5% against 2.2% Share of Search. - [Hydro Flask vs YETI: compare search popularity](/demand/global-en/compare/hydro-flask-vs-yeti): 7.5% against 6.2% Share of Search. - [Hydro Flask vs Frank Green: compare search popularity](/demand/global-en/compare/frank-green-vs-hydro-flask): 7.5% against 2.2% Share of Search. - [YETI vs Frank Green: compare search popularity](/demand/global-en/compare/frank-green-vs-yeti): 6.2% against 2.2% Share of Search. ## How did search popularity change for insulated tumbler brands worldwide in September 2026? - In September 2026, Owala gained estimated Share of Search among insulated tumbler brands worldwide, from 68.3% to 69.7%. - In September 2026, Hydro Flask lost estimated Share of Search among insulated tumbler brands worldwide, from 8.9% to 7.5%. - In September 2026, Stanley lost estimated Share of Search among insulated tumbler brands worldwide, from 11.6% to 10.5%. - Estimated monthly branded searches for Chilly's worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. - Estimated monthly branded searches for Frank Green worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. - Estimated monthly branded searches for Corkcicle worldwide fell 13.2% over 12 measured months, from 156K to 135K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Owala | 69.7% | 4.4M | -18.6% | Owala | | 2 | Stanley | 10.5% | 659K | -27.3% | Stanley | | 3 | Hydro Flask | 7.5% | 470K | -32.4% | Hydro Flask | | 4 | YETI | 6.2% | 388K | -18.4% | YETI | | 5 | Frank Green | 2.2% | 135K | -18.2% | Frank Green | | 6 | Corkcicle | 2.2% | 135K | -0.8% | Corkcicle | | 7 | Chilly's | 1.8% | 110K | -0.1% | Chilly's | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Owala | 3.3M | 63.2% | 1 | | Oct 2025 | Hydro Flask | 569K | 10.9% | 2 | | Oct 2025 | Stanley | 535K | 10.2% | 3 | | Oct 2025 | YETI | 368K | 7% | 4 | | Oct 2025 | Frank Green | 165K | 3.1% | 5 | | Oct 2025 | Corkcicle | 156K | 3% | 6 | | Oct 2025 | Chilly's | 135K | 2.6% | 7 | | Nov 2025 | Owala | 5.2M | 69% | 1 | | Nov 2025 | Hydro Flask | 697K | 9.2% | 2 | | Nov 2025 | Stanley | 587K | 7.7% | 3 | | Nov 2025 | YETI | 495K | 6.5% | 4 | | Nov 2025 | Frank Green | 246K | 3.2% | 5 | | Nov 2025 | Corkcicle | 192K | 2.5% | 6 | | Nov 2025 | Chilly's | 135K | 1.8% | 7 | | Dec 2025 | Owala | 4.6M | 64.2% | 1 | | Dec 2025 | Hydro Flask | 701K | 9.7% | 2 | | Dec 2025 | YETI | 686K | 9.5% | 3 | | Dec 2025 | Stanley | 623K | 8.6% | 4 | | Dec 2025 | Frank Green | 246K | 3.4% | 5 | | Dec 2025 | Corkcicle | 193K | 2.7% | 6 | | Dec 2025 | Chilly's | 135K | 1.9% | 7 | | Jan 2026 | Owala | 3.5M | 64.3% | 1 | | Jan 2026 | Hydro Flask | 573K | 10.4% | 2 | | Jan 2026 | Stanley | 501K | 9.1% | 3 | | Jan 2026 | YETI | 429K | 7.8% | 4 | | Jan 2026 | Chilly's | 165K | 3% | 5 | | Jan 2026 | Frank Green | 165K | 3% | 6 | | Jan 2026 | Corkcicle | 130K | 2.4% | 7 | | Feb 2026 | Owala | 3.3M | 67% | 1 | | Feb 2026 | Hydro Flask | 466K | 9.5% | 2 | | Feb 2026 | Stanley | 410K | 8.3% | 3 | | Feb 2026 | YETI | 393K | 8% | 4 | | Feb 2026 | Frank Green | 135K | 2.7% | 5 | | Feb 2026 | Chilly's | 110K | 2.2% | 6 | | Feb 2026 | Corkcicle | 108K | 2.2% | 7 | | Mar 2026 | Owala | 3.5M | 68.3% | 1 | | Mar 2026 | Stanley | 471K | 9.2% | 2 | | Mar 2026 | Hydro Flask | 467K | 9.1% | 3 | | Mar 2026 | YETI | 338K | 6.6% | 4 | | Mar 2026 | Frank Green | 135K | 2.6% | 5 | | Mar 2026 | Chilly's | 110K | 2.1% | 6 | | Mar 2026 | Corkcicle | 109K | 2.1% | 7 | | Apr 2026 | Owala | 3.4M | 66% | 1 | | Apr 2026 | Stanley | 510K | 10% | 2 | | Apr 2026 | Hydro Flask | 470K | 9.2% | 3 | | Apr 2026 | YETI | 374K | 7.3% | 4 | | Apr 2026 | Frank Green | 135K | 2.7% | 5 | | Apr 2026 | Corkcicle | 135K | 2.6% | 6 | | Apr 2026 | Chilly's | 110K | 2.2% | 7 | | May 2026 | Owala | 3.4M | 65.1% | 1 | | May 2026 | Stanley | 547K | 10.6% | 2 | | May 2026 | Hydro Flask | 469K | 9.1% | 3 | | May 2026 | YETI | 434K | 8.4% | 4 | | May 2026 | Corkcicle | 134K | 2.6% | 5 | | May 2026 | Chilly's | 110K | 2.1% | 6 | | May 2026 | Frank Green | 110K | 2.1% | 7 | | Jun 2026 | Owala | 3.4M | 64.4% | 1 | | Jun 2026 | Stanley | 623K | 11.8% | 2 | | Jun 2026 | Hydro Flask | 469K | 8.9% | 3 | | Jun 2026 | YETI | 432K | 8.2% | 4 | | Jun 2026 | Corkcicle | 134K | 2.5% | 5 | | Jun 2026 | Chilly's | 110K | 2.1% | 6 | | Jun 2026 | Frank Green | 110K | 2.1% | 7 | | Jul 2026 | Owala | 4.4M | 68.3% | 1 | | Jul 2026 | Stanley | 668K | 10.3% | 2 | | Jul 2026 | Hydro Flask | 571K | 8.8% | 3 | | Jul 2026 | YETI | 451K | 7% | 4 | | Jul 2026 | Frank Green | 135K | 2.1% | 5 | | Jul 2026 | Corkcicle | 135K | 2.1% | 6 | | Jul 2026 | Chilly's | 90.8K | 1.4% | 7 | | Aug 2026 | Owala | 5.4M | 68.3% | 1 | | Aug 2026 | Stanley | 906K | 11.6% | 2 | | Aug 2026 | Hydro Flask | 696K | 8.9% | 3 | | Aug 2026 | YETI | 475K | 6.1% | 4 | | Aug 2026 | Frank Green | 165K | 2.1% | 5 | | Aug 2026 | Corkcicle | 136K | 1.7% | 6 | | Aug 2026 | Chilly's | 110K | 1.4% | 7 | | Sep 2026 | Owala | 4.4M | 69.7% | 1 | | Sep 2026 | Stanley | 659K | 10.5% | 2 | | Sep 2026 | Hydro Flask | 470K | 7.5% | 3 | | Sep 2026 | YETI | 388K | 6.2% | 4 | | Sep 2026 | Frank Green | 135K | 2.2% | 5 | | Sep 2026 | Corkcicle | 135K | 2.2% | 6 | | Sep 2026 | Chilly's | 110K | 1.8% | 7 | ## What is being compared - **Chilly's**: Measured on the search terms “chilly s” and “chillys”, summed into one figure. - **Corkcicle**: Measured on the search terms “corkcicle”, “corkcicle bottle”, “corkcicle canteen”, “corkcicle cold cup”, “corkcicle cruiser”, “corkcicle tumbler” and “corkcicle water bottle”, summed into one figure. - **Frank Green**: Measured on the search term “frank green”. - **Hydro Flask**: Measured on the search terms “hydro flask”, “hydro flask bottle” and “hydro flask tumbler”, summed into one figure. - **Owala**: Measured on the search terms “freesip”, “owala”, “owala bottle”, “owala freesip”, “owala tumbler”, “owala water bottle” and “water bottle owala”, summed into one figure. - **Stanley**: Measured on the search terms “stanley iceflow”, “stanley quencher”, “stanley tumbler” and “stanley water bottle”, summed into one figure. - **YETI**: Measured on the search terms “yeti drinkware”, “yeti rambler”, “yeti tumbler” and “yeti water bottle”, summed into one figure. - [Chilly's](/demand/global-en/brands/chillys) - [Corkcicle](/demand/global-en/brands/corkcicle) - [Frank Green](/demand/global-en/brands/frank-green) - [Hydro Flask](/demand/global-en/brands/hydro-flask) - [Owala](/demand/global-en/brands/owala) - [Stanley](/demand/global-en/brands/stanley) - [YETI](/demand/global-en/brands/yeti) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among insulated tumbler brands worldwide? In September 2026, Owala was the most searched among insulated tumbler brands worldwide, with an estimated 4.4M branded searches and 69.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Insulated tumbler brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/insulated-tumbler-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/insulated-tumbler-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.