---
title: "Insulated drinkware brands: Which brands are most popular in search?"
description: "Compare brands that offers insulated drinkware, including bottles and tumblers. Share of Search among Owala, Stanley, Hydro Flask, YETI and Corkcicle, the insulated drinkware brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/insulated-drinkware-brands"
publisher: "Brandwave"
---

# Insulated drinkware brands: Which brands are most popular in search?

Compare brands that offers insulated drinkware, including bottles and tumblers. Share of Search among Owala, Stanley, Hydro Flask, YETI and Corkcicle, the insulated drinkware brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Insulated drinkware brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Owala, 70.7%

## Which brand is most popular in search among insulated drinkware brands worldwide?

- In August 2026, Owala was the most searched among insulated drinkware brands worldwide, with an estimated 5.4M branded searches and 70.7% estimated Share of Search within this set.
- Stanley is in 2nd place, 58.7 percentage points behind at 12% Share of Search.
- Across the 11 months ending August 2026, Owala’s estimated Share of Search among insulated drinkware brands worldwide increased from 67.1% to 70.7%.
- Across the 11 months ending August 2026, Stanley’s estimated Share of Search among insulated drinkware brands worldwide increased from 10.8% to 12%.
- Across the 11 months ending August 2026, Hydro Flask’s estimated Share of Search among insulated drinkware brands worldwide decreased from 11.5% to 9.2%.
- Across the 11 months ending August 2026, YETI’s estimated Share of Search among insulated drinkware brands worldwide decreased from 7.5% to 6.4%.
- Across the 11 months ending August 2026, Corkcicle’s estimated Share of Search among insulated drinkware brands worldwide decreased from 3.1% to 1.8%.
- Across the 11 months ending August 2026, Owala’s estimated Share of Search among insulated drinkware brands worldwide peaked at 72.5% in November 2025 and was lowest at 67.1% in June 2026.
- Across the 11 months ending August 2026, Stanley’s estimated Share of Search among insulated drinkware brands worldwide peaked at 12.3% in June 2026 and was lowest at 8.2% in November 2025.
- Across the 11 months ending August 2026, Hydro Flask’s estimated Share of Search among insulated drinkware brands worldwide peaked at 11.5% in October 2025 and was lowest at 9.1% in July 2026.
- Across the 11 months ending August 2026, YETI’s estimated Share of Search among insulated drinkware brands worldwide peaked at 10.2% in December 2025 and was lowest at 6.4% in August 2026.
- Across the 11 months ending August 2026, Stanley rose from 3rd to 2nd among insulated drinkware brands worldwide.
- Across the 11 months ending August 2026, Hydro Flask fell from 2nd to 3rd among insulated drinkware brands worldwide.

## Compare search popularity between leading brands

- [Owala vs Stanley: compare search popularity](/demand/global-en/compare/owala-vs-stanley): 70.7% against 12% Share of Search.
- [Owala vs Hydro Flask: compare search popularity](/demand/global-en/compare/hydro-flask-vs-owala): 70.7% against 9.2% Share of Search.
- [Owala vs YETI: compare search popularity](/demand/global-en/compare/owala-vs-yeti): 70.7% against 6.4% Share of Search.
- [Stanley vs Hydro Flask: compare search popularity](/demand/global-en/compare/hydro-flask-vs-stanley): 12% against 9.2% Share of Search.
- [Stanley vs YETI: compare search popularity](/demand/global-en/compare/stanley-vs-yeti): 12% against 6.4% Share of Search.
- [Hydro Flask vs YETI: compare search popularity](/demand/global-en/compare/hydro-flask-vs-yeti): 9.2% against 6.4% Share of Search.

## How did search popularity change for insulated drinkware brands worldwide in August 2026?

- In August 2026, Stanley gained estimated Share of Search among insulated drinkware brands worldwide, from 10.7% to 12%.
- In August 2026, YETI lost estimated Share of Search among insulated drinkware brands worldwide, from 7.4% to 6.4%.
- Corkcicle’s estimated Share of Search among insulated drinkware brands worldwide has lost ground for 3 months in a row, from 2.7% to 1.8% in August 2026.
- Estimated monthly branded searches for Owala worldwide rose 60.5% over 11 measured months, from 3.3M to 5.4M in August 2026.
- Estimated monthly branded searches for Hydro Flask worldwide rose 22.2% over 11 measured months, from 570K to 697K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Owala | 70.7% | 5.4M | +21.0% | Owala |
| 2 | Stanley | 12% | 907K | +35.6% | Stanley |
| 3 | Hydro Flask | 9.2% | 697K | +21.8% | Hydro Flask |
| 4 | YETI | 6.4% | 483K | +4.9% | YETI |
| 5 | Corkcicle | 1.8% | 136K | +1.1% | Corkcicle |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Owala | 3.3M | 67.1% | 1 |
| Oct 2025 | Hydro Flask | 570K | 11.5% | 2 |
| Oct 2025 | Stanley | 536K | 10.8% | 3 |
| Oct 2025 | YETI | 375K | 7.5% | 4 |
| Oct 2025 | Corkcicle | 156K | 3.1% | 5 |
| Nov 2025 | Owala | 5.2M | 72.5% | 1 |
| Nov 2025 | Hydro Flask | 697K | 9.7% | 2 |
| Nov 2025 | Stanley | 589K | 8.2% | 3 |
| Nov 2025 | YETI | 505K | 7% | 4 |
| Nov 2025 | Corkcicle | 192K | 2.7% | 5 |
| Dec 2025 | Owala | 4.6M | 67.6% | 1 |
| Dec 2025 | Hydro Flask | 701K | 10.2% | 2 |
| Dec 2025 | YETI | 698K | 10.2% | 3 |
| Dec 2025 | Stanley | 625K | 9.1% | 4 |
| Dec 2025 | Corkcicle | 193K | 2.8% | 5 |
| Jan 2026 | Owala | 3.5M | 68.3% | 1 |
| Jan 2026 | Hydro Flask | 573K | 11.1% | 2 |
| Jan 2026 | Stanley | 502K | 9.7% | 3 |
| Jan 2026 | YETI | 436K | 8.4% | 4 |
| Jan 2026 | Corkcicle | 130K | 2.5% | 5 |
| Feb 2026 | Owala | 3.3M | 69.7% | 1 |
| Feb 2026 | Hydro Flask | 466K | 9.9% | 2 |
| Feb 2026 | Stanley | 455K | 9.6% | 3 |
| Feb 2026 | YETI | 398K | 8.4% | 4 |
| Feb 2026 | Corkcicle | 108K | 2.3% | 5 |
| Mar 2026 | Owala | 3.5M | 71.6% | 1 |
| Mar 2026 | Stanley | 473K | 9.6% | 2 |
| Mar 2026 | Hydro Flask | 467K | 9.5% | 3 |
| Mar 2026 | YETI | 345K | 7% | 4 |
| Mar 2026 | Corkcicle | 109K | 2.2% | 5 |
| Apr 2026 | Owala | 3.4M | 69.2% | 1 |
| Apr 2026 | Stanley | 511K | 10.5% | 2 |
| Apr 2026 | Hydro Flask | 471K | 9.7% | 3 |
| Apr 2026 | YETI | 381K | 7.8% | 4 |
| Apr 2026 | Corkcicle | 135K | 2.8% | 5 |
| May 2026 | Owala | 3.4M | 67.8% | 1 |
| May 2026 | Stanley | 549K | 11.1% | 2 |
| May 2026 | Hydro Flask | 470K | 9.5% | 3 |
| May 2026 | YETI | 442K | 8.9% | 4 |
| May 2026 | Corkcicle | 135K | 2.7% | 5 |
| Jun 2026 | Owala | 3.4M | 67.1% | 1 |
| Jun 2026 | Stanley | 624K | 12.3% | 2 |
| Jun 2026 | Hydro Flask | 470K | 9.3% | 3 |
| Jun 2026 | YETI | 440K | 8.7% | 4 |
| Jun 2026 | Corkcicle | 134K | 2.6% | 5 |
| Jul 2026 | Owala | 4.4M | 70.7% | 1 |
| Jul 2026 | Stanley | 669K | 10.7% | 2 |
| Jul 2026 | Hydro Flask | 572K | 9.1% | 3 |
| Jul 2026 | YETI | 461K | 7.4% | 4 |
| Jul 2026 | Corkcicle | 135K | 2.2% | 5 |
| Aug 2026 | Owala | 5.4M | 70.7% | 1 |
| Aug 2026 | Stanley | 907K | 12% | 2 |
| Aug 2026 | Hydro Flask | 697K | 9.2% | 3 |
| Aug 2026 | YETI | 483K | 6.4% | 4 |
| Aug 2026 | Corkcicle | 136K | 1.8% | 5 |
| Sep 2026 | Corkcicle | — | — | — |
| Sep 2026 | Hydro Flask | — | — | — |
| Sep 2026 | Owala | — | — | — |
| Sep 2026 | Stanley | — | — | — |
| Sep 2026 | YETI | — | — | — |

## What is being compared

- **Corkcicle**: Measured on the search terms “corkcicle”, “corkcicle bottle”, “corkcicle canteen”, “corkcicle cold cup”, “corkcicle com”, “corkcicle cruiser”, “corkcicle tumbler” and “corkcicle water bottle”, summed into one figure.
- **Hydro Flask**: Measured on the search terms “hydro flask”, “hydro flask bottle”, “hydro flask com” and “hydro flask tumbler”, summed into one figure.
- **Owala**: Measured on the search terms “freesip”, “owala”, “owala bottle”, “owala freesip”, “owala life com”, “owala tumbler”, “owala water bottle”, “owalalife com” and “water bottle owala”, summed into one figure.
- **Stanley**: Measured on the search terms “stanley iceflow”, “stanley quencher”, “stanley tumbler”, “stanley water bottle” and “stanley1913 com”, summed into one figure.
- **YETI**: Measured on the search terms “yeti com”, “yeti drinkware”, “yeti rambler”, “yeti tumbler” and “yeti water bottle”, summed into one figure.

- [Corkcicle](/demand/global-en/brands/corkcicle)
- [Hydro Flask](/demand/global-en/brands/hydro-flask)
- [Owala](/demand/global-en/brands/owala)
- [Stanley](/demand/global-en/brands/stanley)
- [YETI](/demand/global-en/brands/yeti)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among insulated drinkware brands worldwide?

In August 2026, Owala was the most searched among insulated drinkware brands worldwide, with an estimated 5.4M branded searches and 70.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Insulated drinkware brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/insulated-drinkware-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/insulated-drinkware-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.