--- title: "Instant noodle brands: Which are searched most?" description: "Compare the instant noodle brands people buy. Share of Search among Maggi, Indomie, Wai Wai, Nongshim, Samyang, Nissin and Ottogi, the instant noodle brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/instant-noodle-brands" publisher: "Brandwave" --- # Instant noodle brands: Which are searched most? Compare the instant noodle brands people buy. Share of Search among Maggi, Indomie, Wai Wai, Nongshim, Samyang, Nissin and Ottogi, the instant noodle brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Instant noodle brands - **Market**: Global - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Maggi, 48.7% ## Which brand is most popular in search among instant noodle brands worldwide? - In September 2026, Maggi was the most searched among instant noodle brands worldwide, with an estimated 450K branded searches and 48.7% estimated Share of Search within this set. - Indomie is in 2nd place, 16.1 percentage points behind at 32.6% Share of Search. - Across the 12 months ending September 2026, Maggi’s estimated Share of Search among instant noodle brands worldwide increased from 45% to 48.7%. - Across the 12 months ending September 2026, Indomie’s estimated Share of Search among instant noodle brands worldwide decreased from 36.8% to 32.6%. - Across the 12 months ending September 2026, Wai Wai’s estimated Share of Search among instant noodle brands worldwide increased from 6.1% to 8%. - Across the 12 months ending September 2026, Nongshim’s estimated Share of Search among instant noodle brands worldwide decreased from 6.1% to 5.4%. - Across the 12 months ending September 2026, Maggi’s estimated Share of Search among instant noodle brands worldwide peaked at 50.1% in January 2026 and was lowest at 44.6% in April 2026. - Across the 12 months ending September 2026, Indomie’s estimated Share of Search among instant noodle brands worldwide peaked at 37.3% in December 2025 and was lowest at 31.9% in March 2026. - Across the 12 months ending September 2026, Wai Wai’s estimated Share of Search among instant noodle brands worldwide peaked at 8% in September 2026 and was lowest at 5.3% in March 2026. - Across the 12 months ending September 2026, Nongshim’s estimated Share of Search among instant noodle brands worldwide peaked at 9.6% in March 2026 and was lowest at 5% in December 2025. - Across the 12 months ending September 2026, Wai Wai rose from 4th to 3rd among instant noodle brands worldwide. - Across the 12 months ending September 2026, Nongshim fell from 3rd to 4th among instant noodle brands worldwide. - Across the 12 months ending September 2026, Samyang, Nissin and Ottogi held steady: their estimated Share of Search among instant noodle brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Maggi vs Indomie: compare search popularity](/demand/global-en/compare/indomie-vs-maggi): 48.7% against 32.6% Share of Search. - [Maggi vs Wai Wai: compare search popularity](/demand/global-en/compare/maggi-vs-wai-wai-noodles): 48.7% against 8% Share of Search. - [Maggi vs Nongshim: compare search popularity](/demand/global-en/compare/maggi-vs-nongshim): 48.7% against 5.4% Share of Search. - [Maggi vs Samyang: compare search popularity](/demand/global-en/compare/maggi-vs-samyang): 48.7% against 2.4% Share of Search. - [Indomie vs Wai Wai: compare search popularity](/demand/global-en/compare/indomie-vs-wai-wai-noodles): 32.6% against 8% Share of Search. - [Indomie vs Nongshim: compare search popularity](/demand/global-en/compare/indomie-vs-nongshim): 32.6% against 5.4% Share of Search. - [Indomie vs Samyang: compare search popularity](/demand/global-en/compare/indomie-vs-samyang): 32.6% against 2.4% Share of Search. - [Wai Wai vs Nongshim: compare search popularity](/demand/global-en/compare/nongshim-vs-wai-wai-noodles): 8% against 5.4% Share of Search. - [Wai Wai vs Samyang: compare search popularity](/demand/global-en/compare/samyang-vs-wai-wai-noodles): 8% against 2.4% Share of Search. - [Nongshim vs Samyang: compare search popularity](/demand/global-en/compare/nongshim-vs-samyang): 5.4% against 2.4% Share of Search. ## How did search popularity change for instant noodle brands worldwide in September 2026? - In September 2026, Wai Wai overtook Nongshim to rank 3rd among instant noodle brands worldwide, with 8% estimated Share of Search. - In September 2026, Nongshim lost estimated Share of Search among instant noodle brands worldwide, from 6.5% to 5.4%. - In September 2026, Samyang lost estimated Share of Search among instant noodle brands worldwide, from 2.9% to 2.4%. - Estimated monthly branded searches for Nissin worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026. - Estimated monthly branded searches for Maggi worldwide rose 22.3% over 12 measured months, from 368K to 450K in September 2026. - Estimated monthly branded searches for Ottogi worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Maggi | 48.7% | 450K | 0.0% | Nestlé | | 2 | Indomie | 32.6% | 301K | 0.0% | Indomie | | 3 | Wai Wai | 8% | 74K | +22.3% | Wai Wai | | 4 | Nongshim | 5.4% | 49.5K | -18.2% | Nongshim | | 5 | Samyang | 2.4% | 22.2K | -18.1% | Samyang | | 6 | Nissin | 2% | 18.1K | 0.0% | Nissin | | 7 | Ottogi | 1.1% | 9.9K | 0.0% | Ottogi | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Maggi | 368K | 45% | 1 | | Oct 2025 | Indomie | 301K | 36.8% | 2 | | Oct 2025 | Nongshim | 49.5K | 6.1% | 3 | | Oct 2025 | Wai Wai | 49.5K | 6.1% | 4 | | Oct 2025 | Samyang | 22.2K | 2.7% | 5 | | Oct 2025 | Nissin | 14.8K | 1.8% | 6 | | Oct 2025 | Ottogi | 12.1K | 1.5% | 7 | | Nov 2025 | Maggi | 368K | 45.2% | 1 | | Nov 2025 | Indomie | 301K | 36.9% | 2 | | Nov 2025 | Nongshim | 49.5K | 6.1% | 3 | | Nov 2025 | Wai Wai | 49.5K | 6.1% | 4 | | Nov 2025 | Samyang | 22.2K | 2.7% | 5 | | Nov 2025 | Nissin | 14.8K | 1.8% | 6 | | Nov 2025 | Ottogi | 9.9K | 1.2% | 7 | | Dec 2025 | Maggi | 368K | 45.7% | 1 | | Dec 2025 | Indomie | 301K | 37.3% | 2 | | Dec 2025 | Wai Wai | 49.5K | 6.1% | 3 | | Dec 2025 | Nongshim | 40.5K | 5% | 4 | | Dec 2025 | Samyang | 22.2K | 2.8% | 5 | | Dec 2025 | Nissin | 14.8K | 1.8% | 6 | | Dec 2025 | Ottogi | 9.9K | 1.2% | 7 | | Jan 2026 | Maggi | 450K | 50.1% | 1 | | Jan 2026 | Indomie | 301K | 33.5% | 2 | | Jan 2026 | Nongshim | 49.5K | 5.5% | 3 | | Jan 2026 | Wai Wai | 49.5K | 5.5% | 4 | | Jan 2026 | Samyang | 22.2K | 2.5% | 5 | | Jan 2026 | Nissin | 14.8K | 1.6% | 6 | | Jan 2026 | Ottogi | 12.1K | 1.3% | 7 | | Feb 2026 | Maggi | 368K | 49.6% | 1 | | Feb 2026 | Indomie | 246K | 33.2% | 2 | | Feb 2026 | Nongshim | 40.5K | 5.5% | 3 | | Feb 2026 | Wai Wai | 40.5K | 5.5% | 4 | | Feb 2026 | Samyang | 22.2K | 3% | 5 | | Feb 2026 | Nissin | 14.8K | 2% | 6 | | Feb 2026 | Ottogi | 9.9K | 1.3% | 7 | | Mar 2026 | Maggi | 450K | 47.7% | 1 | | Mar 2026 | Indomie | 301K | 31.9% | 2 | | Mar 2026 | Nongshim | 90.5K | 9.6% | 3 | | Mar 2026 | Wai Wai | 49.5K | 5.3% | 4 | | Mar 2026 | Samyang | 27.1K | 2.9% | 5 | | Mar 2026 | Nissin | 14.8K | 1.6% | 6 | | Mar 2026 | Ottogi | 9.9K | 1.1% | 7 | | Apr 2026 | Maggi | 368K | 44.6% | 1 | | Apr 2026 | Indomie | 301K | 36.4% | 2 | | Apr 2026 | Nongshim | 60.5K | 7.3% | 3 | | Apr 2026 | Wai Wai | 49.5K | 6% | 4 | | Apr 2026 | Samyang | 22.2K | 2.7% | 5 | | Apr 2026 | Nissin | 14.8K | 1.8% | 6 | | Apr 2026 | Ottogi | 9.9K | 1.2% | 7 | | May 2026 | Maggi | 450K | 49.6% | 1 | | May 2026 | Indomie | 301K | 33.2% | 2 | | May 2026 | Wai Wai | 60.5K | 6.7% | 3 | | May 2026 | Nongshim | 49.5K | 5.5% | 4 | | May 2026 | Samyang | 22.2K | 2.4% | 5 | | May 2026 | Nissin | 14.8K | 1.6% | 6 | | May 2026 | Ottogi | 9.9K | 1.1% | 7 | | Jun 2026 | Maggi | 368K | 45.2% | 1 | | Jun 2026 | Indomie | 301K | 36.9% | 2 | | Jun 2026 | Nongshim | 49.5K | 6.1% | 3 | | Jun 2026 | Wai Wai | 49.5K | 6.1% | 4 | | Jun 2026 | Samyang | 22.2K | 2.7% | 5 | | Jun 2026 | Nissin | 14.8K | 1.8% | 6 | | Jun 2026 | Ottogi | 9.9K | 1.2% | 7 | | Jul 2026 | Maggi | 368K | 45.2% | 1 | | Jul 2026 | Indomie | 301K | 36.9% | 2 | | Jul 2026 | Nongshim | 49.5K | 6.1% | 3 | | Jul 2026 | Wai Wai | 49.5K | 6.1% | 4 | | Jul 2026 | Samyang | 22.2K | 2.7% | 5 | | Jul 2026 | Nissin | 14.8K | 1.8% | 6 | | Jul 2026 | Ottogi | 9.9K | 1.2% | 7 | | Aug 2026 | Maggi | 450K | 48.5% | 1 | | Aug 2026 | Indomie | 301K | 32.5% | 2 | | Aug 2026 | Nongshim | 60.5K | 6.5% | 3 | | Aug 2026 | Wai Wai | 60.5K | 6.5% | 4 | | Aug 2026 | Samyang | 27.1K | 2.9% | 5 | | Aug 2026 | Nissin | 18.1K | 2% | 6 | | Aug 2026 | Ottogi | 9.9K | 1.1% | 7 | | Sep 2026 | Maggi | 450K | 48.7% | 1 | | Sep 2026 | Indomie | 301K | 32.6% | 2 | | Sep 2026 | Wai Wai | 74K | 8% | 3 | | Sep 2026 | Nongshim | 49.5K | 5.4% | 4 | | Sep 2026 | Samyang | 22.2K | 2.4% | 5 | | Sep 2026 | Nissin | 18.1K | 2% | 6 | | Sep 2026 | Ottogi | 9.9K | 1.1% | 7 | ## What is being compared - **Indomie**: Measured on the search term “indomie”. - **Maggi**: Measured on the search term “maggi”. - **Nissin**: Measured on the search term “nissin noodles”. - **Nongshim**: Measured on the search term “nongshim”. - **Ottogi**: Measured on the search term “ottogi”. - **Samyang**: Measured on the search term “samyang buldak”. - **Wai Wai**: Measured on the search term “wai wai”. - [Indomie](/demand/global-en/brands/indomie) - [Maggi](/demand/global-en/brands/maggi) - [Nissin](/demand/global-en/brands/nissin) - [Nongshim](/demand/global-en/brands/nongshim) - [Ottogi](/demand/global-en/brands/ottogi) - [Samyang](/demand/global-en/brands/samyang) - [Wai Wai](/demand/global-en/brands/wai-wai-noodles) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among instant noodle brands worldwide? In September 2026, Maggi was the most searched among instant noodle brands worldwide, with an estimated 450K branded searches and 48.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Instant noodle brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/instant-noodle-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/instant-noodle-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.