---
title: "Instant coffee brands: Which brands are most popular in search?"
description: "Compare the instant coffee brands people buy. Share of Search among Nescafé, Douwe Egberts, Jacobs, Kenco, Moccona and Maxwell House, the instant coffee brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/instant-coffee-brands"
publisher: "Brandwave"
---

# Instant coffee brands: Which brands are most popular in search?

Compare the instant coffee brands people buy. Share of Search among Nescafé, Douwe Egberts, Jacobs, Kenco, Moccona and Maxwell House, the instant coffee brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Instant coffee brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Nescafé, 83.2%

## Which brand is most popular in search among instant coffee brands worldwide?

- In August 2026, Nescafé was the most searched among instant coffee brands worldwide, with an estimated 823K branded searches and 83.2% estimated Share of Search within this set.
- Douwe Egberts is in 2nd place, 77.1 percentage points behind at 6.1% Share of Search.
- Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among instant coffee brands worldwide increased from 79.1% to 83.2%.
- Across the 11 months ending August 2026, Douwe Egberts’ estimated Share of Search among instant coffee brands worldwide decreased from 8.7% to 6.1%.
- Across the 11 months ending August 2026, Kenco’s estimated Share of Search among instant coffee brands worldwide increased from 2.1% to 2.7%.
- Across the 11 months ending August 2026, Moccona’s estimated Share of Search among instant coffee brands worldwide increased from 2.1% to 2.7%.
- Across the 11 months ending August 2026, Maxwell House’s estimated Share of Search among instant coffee brands worldwide decreased from 4.8% to 1.8%.
- Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among instant coffee brands worldwide peaked at 86.7% in May 2026 and was lowest at 76.6% in March 2026.
- Across the 11 months ending August 2026, Douwe Egberts’ estimated Share of Search among instant coffee brands worldwide peaked at 12.5% in March 2026 and was lowest at 5.1% in July 2026.
- Across the 11 months ending August 2026, Kenco’s estimated Share of Search among instant coffee brands worldwide peaked at 2.7% in August 2026 and was lowest at 1.6% in May 2026.
- Across the 11 months ending August 2026, Maxwell House’s estimated Share of Search among instant coffee brands worldwide peaked at 4.8% in October 2025 and was lowest at 1.3% in May 2026.
- Across the 11 months ending August 2026, Jacobs rose from 4th to 3rd among instant coffee brands worldwide.
- Across the 11 months ending August 2026, Kenco rose from 5th to 4th among instant coffee brands worldwide.
- Across the 11 months ending August 2026, Moccona rose from 6th to 5th among instant coffee brands worldwide.
- Across the 11 months ending August 2026, Maxwell House fell from 3rd to 6th among instant coffee brands worldwide.

## Compare search popularity between leading brands

- [Nescafé vs Douwe Egberts: compare search popularity](/demand/global-en/compare/douwe-egberts-vs-nescafe): 83.2% against 6.1% Share of Search.
- [Nescafé vs Jacobs: compare search popularity](/demand/global-en/compare/jacobs-coffee-vs-nescafe): 83.2% against 3.3% Share of Search.
- [Nescafé vs Kenco: compare search popularity](/demand/global-en/compare/kenco-vs-nescafe): 83.2% against 2.7% Share of Search.
- [Nescafé vs Moccona: compare search popularity](/demand/global-en/compare/moccona-vs-nescafe): 83.2% against 2.7% Share of Search.
- [Douwe Egberts vs Jacobs: compare search popularity](/demand/global-en/compare/douwe-egberts-vs-jacobs-coffee): 6.1% against 3.3% Share of Search.
- [Douwe Egberts vs Kenco: compare search popularity](/demand/global-en/compare/douwe-egberts-vs-kenco): 6.1% against 2.7% Share of Search.
- [Douwe Egberts vs Moccona: compare search popularity](/demand/global-en/compare/douwe-egberts-vs-moccona): 6.1% against 2.7% Share of Search.
- [Jacobs vs Kenco: compare search popularity](/demand/global-en/compare/jacobs-coffee-vs-kenco): 3.3% against 2.7% Share of Search.
- [Jacobs vs Moccona: compare search popularity](/demand/global-en/compare/jacobs-coffee-vs-moccona): 3.3% against 2.7% Share of Search.
- [Kenco vs Moccona: compare search popularity](/demand/global-en/compare/kenco-vs-moccona): 2.7% Share of Search each.

## How did search popularity change for instant coffee brands worldwide in August 2026?

- In August 2026, Kenco overtook Moccona to rank 4th among instant coffee brands worldwide, at 2.7%.
- In August 2026, Douwe Egberts gained estimated Share of Search among instant coffee brands worldwide, from 5.1% to 6.1%.
- In August 2026, Nescafé lost estimated Share of Search among instant coffee brands worldwide, from 85.2% to 83.2%.
- Estimated monthly branded searches for Moccona worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.
- Estimated monthly branded searches for Maxwell House worldwide fell 63.4% over 11 measured months, from 49.5K to 18.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nescafé | 83.2% | 823K | 0.0% | Nestlé |
| 2 | Douwe Egberts | 6.1% | 60.5K | +22.2% | Douwe Egberts |
| 3 | Jacobs | 3.3% | 33.1K | 0.0% | Jacobs |
| 4 | Kenco | 2.7% | 27.1K | +49.7% | Kenco |
| 5 | Moccona | 2.7% | 27.1K | 0.0% | Moccona |
| 6 | Maxwell House | 1.8% | 18.1K | +22.3% | Maxwell House |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nescafé | 823K | 79.1% | 1 |
| Oct 2025 | Douwe Egberts | 90.5K | 8.7% | 2 |
| Oct 2025 | Maxwell House | 49.5K | 4.8% | 3 |
| Oct 2025 | Jacobs | 33.1K | 3.2% | 4 |
| Oct 2025 | Kenco | 22.2K | 2.1% | 5 |
| Oct 2025 | Moccona | 22.2K | 2.1% | 6 |
| Nov 2025 | Nescafé | 823K | 83.3% | 1 |
| Nov 2025 | Douwe Egberts | 74K | 7.5% | 2 |
| Nov 2025 | Jacobs | 33.1K | 3.3% | 3 |
| Nov 2025 | Moccona | 22.2K | 2.2% | 4 |
| Nov 2025 | Kenco | 18.1K | 1.8% | 5 |
| Nov 2025 | Maxwell House | 18.1K | 1.8% | 6 |
| Dec 2025 | Nescafé | 823K | 84.9% | 1 |
| Dec 2025 | Douwe Egberts | 60.5K | 6.2% | 2 |
| Dec 2025 | Jacobs | 27.1K | 2.8% | 3 |
| Dec 2025 | Moccona | 22.2K | 2.3% | 4 |
| Dec 2025 | Kenco | 18.1K | 1.9% | 5 |
| Dec 2025 | Maxwell House | 18.1K | 1.9% | 6 |
| Jan 2026 | Nescafé | 823K | 84.6% | 1 |
| Jan 2026 | Douwe Egberts | 60.5K | 6.2% | 2 |
| Jan 2026 | Jacobs | 27.1K | 2.8% | 3 |
| Jan 2026 | Kenco | 22.2K | 2.3% | 4 |
| Jan 2026 | Moccona | 22.2K | 2.3% | 5 |
| Jan 2026 | Maxwell House | 18.1K | 1.9% | 6 |
| Feb 2026 | Nescafé | 673K | 82.2% | 1 |
| Feb 2026 | Douwe Egberts | 60.5K | 7.4% | 2 |
| Feb 2026 | Jacobs | 27.1K | 3.3% | 3 |
| Feb 2026 | Kenco | 22.2K | 2.7% | 4 |
| Feb 2026 | Maxwell House | 18.1K | 2.2% | 5 |
| Feb 2026 | Moccona | 18.1K | 2.2% | 6 |
| Mar 2026 | Nescafé | 673K | 76.6% | 1 |
| Mar 2026 | Douwe Egberts | 110K | 12.5% | 2 |
| Mar 2026 | Jacobs | 33.1K | 3.8% | 3 |
| Mar 2026 | Kenco | 22.2K | 2.5% | 4 |
| Mar 2026 | Moccona | 22.2K | 2.5% | 5 |
| Mar 2026 | Maxwell House | 18.1K | 2.1% | 6 |
| Apr 2026 | Nescafé | 823K | 84.3% | 1 |
| Apr 2026 | Douwe Egberts | 60.5K | 6.2% | 2 |
| Apr 2026 | Jacobs | 33.1K | 3.4% | 3 |
| Apr 2026 | Kenco | 22.2K | 2.3% | 4 |
| Apr 2026 | Moccona | 22.2K | 2.3% | 5 |
| Apr 2026 | Maxwell House | 14.8K | 1.5% | 6 |
| May 2026 | Nescafé | 1M | 86.7% | 1 |
| May 2026 | Douwe Egberts | 60.5K | 5.2% | 2 |
| May 2026 | Jacobs | 33.1K | 2.9% | 3 |
| May 2026 | Moccona | 27.1K | 2.3% | 4 |
| May 2026 | Kenco | 18.1K | 1.6% | 5 |
| May 2026 | Maxwell House | 14.8K | 1.3% | 6 |
| Jun 2026 | Nescafé | 1M | 86.7% | 1 |
| Jun 2026 | Douwe Egberts | 60.5K | 5.2% | 2 |
| Jun 2026 | Jacobs | 33.1K | 2.9% | 3 |
| Jun 2026 | Moccona | 27.1K | 2.3% | 4 |
| Jun 2026 | Kenco | 18.1K | 1.6% | 5 |
| Jun 2026 | Maxwell House | 14.8K | 1.3% | 6 |
| Jul 2026 | Nescafé | 823K | 85.2% | 1 |
| Jul 2026 | Douwe Egberts | 49.5K | 5.1% | 2 |
| Jul 2026 | Jacobs | 33.1K | 3.4% | 3 |
| Jul 2026 | Moccona | 27.1K | 2.8% | 4 |
| Jul 2026 | Kenco | 18.1K | 1.9% | 5 |
| Jul 2026 | Maxwell House | 14.8K | 1.5% | 6 |
| Aug 2026 | Nescafé | 823K | 83.2% | 1 |
| Aug 2026 | Douwe Egberts | 60.5K | 6.1% | 2 |
| Aug 2026 | Jacobs | 33.1K | 3.3% | 3 |
| Aug 2026 | Kenco | 27.1K | 2.7% | 4 |
| Aug 2026 | Moccona | 27.1K | 2.7% | 5 |
| Aug 2026 | Maxwell House | 18.1K | 1.8% | 6 |
| Sep 2026 | Douwe Egberts | — | — | — |
| Sep 2026 | Jacobs | — | — | — |
| Sep 2026 | Kenco | — | — | — |
| Sep 2026 | Maxwell House | — | — | — |
| Sep 2026 | Moccona | — | — | — |
| Sep 2026 | Nescafé | — | — | — |

## What is being compared

- **Douwe Egberts**: Measured on the search term “douwe egberts”.
- **Jacobs**: Measured on the search term “jacobs coffee”.
- **Kenco**: Measured on the search term “kenco”.
- **Maxwell House**: Measured on the search term “maxwell house”.
- **Moccona**: Measured on the search term “moccona”.
- **Nescafé**: Measured on the search term “nescafe”.

- [Douwe Egberts](/demand/global-en/brands/douwe-egberts)
- [Jacobs](/demand/global-en/brands/jacobs-coffee)
- [Kenco](/demand/global-en/brands/kenco)
- [Maxwell House](/demand/global-en/brands/maxwell-house)
- [Moccona](/demand/global-en/brands/moccona)
- [Nescafé](/demand/global-en/brands/nescafe)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among instant coffee brands worldwide?

In August 2026, Nescafé was the most searched among instant coffee brands worldwide, with an estimated 823K branded searches and 83.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Instant coffee brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/instant-coffee-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/instant-coffee-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.