--- title: "Insect spray brands: Which are searched most?" description: "Compare the insect spray brands people buy. Share of Search among Baygon, Ripcord and Raid, the insect spray brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/insect-spray-brands" publisher: "Brandwave" --- # Insect spray brands: Which are searched most? Compare the insect spray brands people buy. Share of Search among Baygon, Ripcord and Raid, the insect spray brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Insect spray brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Baygon, 82.4% ## Which brand is most popular in search among insect spray brands worldwide? - In September 2026, Baygon was the most searched among insect spray brands worldwide, with an estimated 110K branded searches and 82.4% estimated Share of Search within this set. - Ripcord is in 2nd place, 65.8 percentage points behind at 16.6% Share of Search. - Across the 12 months ending September 2026, Baygon’s estimated Share of Search among insect spray brands worldwide increased from 79.3% to 82.4%. - Across the 12 months ending September 2026, Ripcord’s estimated Share of Search among insect spray brands worldwide decreased from 19.5% to 16.6%. - Across the 12 months ending September 2026, Baygon’s estimated Share of Search among insect spray brands worldwide peaked at 87.4% in August 2026 and was lowest at 79.3% in October 2025. - Across the 12 months ending September 2026, Ripcord’s estimated Share of Search among insect spray brands worldwide peaked at 19.6% in November 2025 and was lowest at 11.7% in August 2026. - Across the 12 months ending September 2026, Raid held steady: its estimated Share of Search among insect spray brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Baygon vs Ripcord: compare search popularity](/demand/global-en/compare/baygon-vs-ripcord): 82.4% against 16.6% Share of Search. ## How did search popularity change for insect spray brands worldwide in September 2026? - In September 2026, Ripcord gained estimated Share of Search among insect spray brands worldwide, from 11.7% to 16.6%. - In September 2026, Baygon lost estimated Share of Search among insect spray brands worldwide, from 87.4% to 82.4%. - Estimated monthly branded searches for Raid worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Baygon | 82.4% | 110K | -18.5% | Baygon | | 2 | Ripcord | 16.6% | 22.2K | +22.7% | Ripcord | | 3 | Raid | 0.97% | 1.3K | 0.0% | Raid | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baygon | 110K | 79.3% | 1 | | Oct 2025 | Ripcord | 27.1K | 19.5% | 2 | | Oct 2025 | Raid | 1.6K | 1.2% | 3 | | Nov 2025 | Baygon | 110K | 79.7% | 1 | | Nov 2025 | Ripcord | 27.1K | 19.6% | 2 | | Nov 2025 | Raid | 1K | 0.72% | 3 | | Dec 2025 | Baygon | 110K | 79.7% | 1 | | Dec 2025 | Ripcord | 27.1K | 19.6% | 2 | | Dec 2025 | Raid | 1K | 0.72% | 3 | | Jan 2026 | Baygon | 110K | 79.5% | 1 | | Jan 2026 | Ripcord | 27.1K | 19.6% | 2 | | Jan 2026 | Raid | 1.3K | 0.94% | 3 | | Feb 2026 | Baygon | 110K | 82.2% | 1 | | Feb 2026 | Ripcord | 22.2K | 16.6% | 2 | | Feb 2026 | Raid | 1.6K | 1.2% | 3 | | Mar 2026 | Baygon | 110K | 79.5% | 1 | | Mar 2026 | Ripcord | 27.1K | 19.6% | 2 | | Mar 2026 | Raid | 1.3K | 0.94% | 3 | | Apr 2026 | Baygon | 110K | 82.2% | 1 | | Apr 2026 | Ripcord | 22.2K | 16.6% | 2 | | Apr 2026 | Raid | 1.6K | 1.2% | 3 | | May 2026 | Baygon | 110K | 82.6% | 1 | | May 2026 | Ripcord | 22.2K | 16.7% | 2 | | May 2026 | Raid | 1K | 0.75% | 3 | | Jun 2026 | Baygon | 110K | 82.4% | 1 | | Jun 2026 | Ripcord | 22.2K | 16.6% | 2 | | Jun 2026 | Raid | 1.3K | 0.97% | 3 | | Jul 2026 | Baygon | 110K | 84.8% | 1 | | Jul 2026 | Ripcord | 18.1K | 14% | 2 | | Jul 2026 | Raid | 1.6K | 1.2% | 3 | | Aug 2026 | Baygon | 135K | 87.4% | 1 | | Aug 2026 | Ripcord | 18.1K | 11.7% | 2 | | Aug 2026 | Raid | 1.3K | 0.84% | 3 | | Sep 2026 | Baygon | 110K | 82.4% | 1 | | Sep 2026 | Ripcord | 22.2K | 16.6% | 2 | | Sep 2026 | Raid | 1.3K | 0.97% | 3 | ## What is being compared - **Baygon**: Measured on the search term “baygon”. - **Raid**: Measured on the search term “raid insect spray”. - **Ripcord**: Measured on the search term “ripcord”. - [Baygon](/demand/global-en/brands/baygon) - [Raid](/demand/global-en/brands/raid) - [Ripcord](/demand/global-en/brands/ripcord) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among insect spray brands worldwide? In September 2026, Baygon was the most searched among insect spray brands worldwide, with an estimated 110K branded searches and 82.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Insect spray brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/insect-spray-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/insect-spray-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.