---
title: "Insect repellents: Which brands are most popular in search?"
description: "Compare the insect repellents shoppers choose between. Share of Search among Repel, Jungle Formula, Sawyer, Off!, Ben's and Ultrathon, the insect repellents Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/insect-repellents"
publisher: "Brandwave"
---

# Insect repellents: Which brands are most popular in search?

Compare the insect repellents shoppers choose between. Share of Search among Repel, Jungle Formula, Sawyer, Off!, Ben's and Ultrathon, the insect repellents Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Insect repellents
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Repel, 70.8%

## Which brand is most popular in search among insect repellents worldwide?

- In August 2026, Repel was the most searched among insect repellents worldwide, with an estimated 60.5K branded searches and 70.8% estimated Share of Search within this set.
- Jungle Formula is in 2nd place, 53.5 percentage points behind at 17.3% Share of Search.
- Across the 11 months ending August 2026, Repel’s estimated Share of Search among insect repellents worldwide decreased from 84.2% to 70.8%.
- Across the 11 months ending August 2026, Jungle Formula’s estimated Share of Search among insect repellents worldwide increased from 7.5% to 17.3%.
- Across the 11 months ending August 2026, Sawyer’s estimated Share of Search among insect repellents worldwide increased from 4.1% to 6.3%.
- Across the 11 months ending August 2026, Off!’s estimated Share of Search among insect repellents worldwide increased from 2.7% to 3.4%.
- Across the 11 months ending August 2026, Repel’s estimated Share of Search among insect repellents worldwide peaked at 90.3% in January 2026 and was lowest at 67.6% in July 2026.
- Across the 11 months ending August 2026, Jungle Formula’s estimated Share of Search among insect repellents worldwide peaked at 20.4% in June 2026 and was lowest at 4.4% in January 2026.
- Across the 11 months ending August 2026, Sawyer’s estimated Share of Search among insect repellents worldwide peaked at 6.3% in August 2026 and was lowest at 3% in January 2026.
- Across the 11 months ending August 2026, Off!’s estimated Share of Search among insect repellents worldwide peaked at 4% in July 2026 and was lowest at 1.3% in January 2026.
- Across the 11 months ending August 2026, Ben's’ estimated Share of Search among insect repellents worldwide peaked at 1.8% in June 2026 and was lowest at 0.46% in December 2025.
- Across the 11 months ending August 2026, Ben's rose from 6th to 5th among insect repellents worldwide.
- Across the 11 months ending August 2026, Ultrathon fell from 5th to 6th among insect repellents worldwide.

## Compare search popularity between leading brands

- [Repel vs Jungle Formula: compare search popularity](/demand/global-en/compare/jungle-formula-vs-repel): 70.8% against 17.3% Share of Search.
- [Repel vs Sawyer: compare search popularity](/demand/global-en/compare/repel-vs-sawyer): 70.8% against 6.3% Share of Search.
- [Repel vs Off!: compare search popularity](/demand/global-en/compare/off-vs-repel): 70.8% against 3.4% Share of Search.
- [Jungle Formula vs Sawyer: compare search popularity](/demand/global-en/compare/jungle-formula-vs-sawyer): 17.3% against 6.3% Share of Search.
- [Jungle Formula vs Off!: compare search popularity](/demand/global-en/compare/jungle-formula-vs-off): 17.3% against 3.4% Share of Search.
- [Sawyer vs Off!: compare search popularity](/demand/global-en/compare/off-vs-sawyer): 6.3% against 3.4% Share of Search.

## How did search popularity change for insect repellents worldwide in August 2026?

- In August 2026, Repel gained estimated Share of Search among insect repellents worldwide, from 67.6% to 70.8%.
- In August 2026, Sawyer gained estimated Share of Search among insect repellents worldwide, from 4.9% to 6.3%.
- In August 2026, Jungle Formula lost estimated Share of Search among insect repellents worldwide, from 20.2% to 17.3%.
- In August 2026, Off! lost estimated Share of Search among insect repellents worldwide, from 4% to 3.4%.
- In August 2026, Ben's lost estimated Share of Search among insect repellents worldwide, from 1.8% to 1.2%.
- Estimated monthly branded searches for Ultrathon worldwide rose 22.2% over 11 measured months, from 720 to 880 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Repel | 70.8% | 60.5K | 0.0% | Repel |
| 2 | Jungle Formula | 17.3% | 14.8K | -18.2% | Jungle Formula |
| 3 | Sawyer | 6.3% | 5.4K | +22.7% | Sawyer |
| 4 | Off! | 3.4% | 2.9K | -19.4% | Off! |
| 5 | Ben's | 1.2% | 1K | -37.5% | Ben's |
| 6 | Ultrathon | 1% | 880 | -32.3% | Ultrathon |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Repel | 74K | 84.2% | 1 |
| Oct 2025 | Jungle Formula | 6.6K | 7.5% | 2 |
| Oct 2025 | Sawyer | 3.6K | 4.1% | 3 |
| Oct 2025 | Off! | 2.4K | 2.7% | 4 |
| Oct 2025 | Ultrathon | 720 | 0.82% | 5 |
| Oct 2025 | Ben's | 590 | 0.67% | 6 |
| Nov 2025 | Repel | 74K | 87.6% | 1 |
| Nov 2025 | Jungle Formula | 4.4K | 5.2% | 2 |
| Nov 2025 | Sawyer | 3.6K | 4.3% | 3 |
| Nov 2025 | Off! | 1.6K | 1.9% | 4 |
| Nov 2025 | Ultrathon | 480 | 0.57% | 5 |
| Nov 2025 | Ben's | 390 | 0.46% | 6 |
| Dec 2025 | Repel | 60.5K | 87% | 1 |
| Dec 2025 | Jungle Formula | 3.6K | 5.2% | 2 |
| Dec 2025 | Sawyer | 2.9K | 4.2% | 3 |
| Dec 2025 | Off! | 1.6K | 2.3% | 4 |
| Dec 2025 | Ultrathon | 590 | 0.85% | 5 |
| Dec 2025 | Ben's | 320 | 0.46% | 6 |
| Jan 2026 | Repel | 110K | 90.3% | 1 |
| Jan 2026 | Jungle Formula | 5.4K | 4.4% | 2 |
| Jan 2026 | Sawyer | 3.6K | 3% | 3 |
| Jan 2026 | Off! | 1.6K | 1.3% | 4 |
| Jan 2026 | Ben's | 590 | 0.48% | 5 |
| Jan 2026 | Ultrathon | 590 | 0.48% | 6 |
| Feb 2026 | Repel | 60.5K | 85.2% | 1 |
| Feb 2026 | Jungle Formula | 5.4K | 7.6% | 2 |
| Feb 2026 | Sawyer | 2.9K | 4.1% | 3 |
| Feb 2026 | Off! | 1.3K | 1.8% | 4 |
| Feb 2026 | Ultrathon | 480 | 0.68% | 5 |
| Feb 2026 | Ben's | 390 | 0.55% | 6 |
| Mar 2026 | Repel | 74K | 85.1% | 1 |
| Mar 2026 | Jungle Formula | 5.4K | 6.2% | 2 |
| Mar 2026 | Sawyer | 4.4K | 5.1% | 3 |
| Mar 2026 | Off! | 1.6K | 1.8% | 4 |
| Mar 2026 | Ben's | 1K | 1.1% | 5 |
| Mar 2026 | Ultrathon | 590 | 0.68% | 6 |
| Apr 2026 | Repel | 60.5K | 80.2% | 1 |
| Apr 2026 | Jungle Formula | 6.6K | 8.8% | 2 |
| Apr 2026 | Sawyer | 4.4K | 5.8% | 3 |
| Apr 2026 | Off! | 1.9K | 2.5% | 4 |
| Apr 2026 | Ben's | 1.3K | 1.7% | 5 |
| Apr 2026 | Ultrathon | 720 | 0.95% | 6 |
| May 2026 | Repel | 60.5K | 76.2% | 1 |
| May 2026 | Jungle Formula | 9.9K | 12.5% | 2 |
| May 2026 | Sawyer | 4.4K | 5.5% | 3 |
| May 2026 | Off! | 2.4K | 3% | 4 |
| May 2026 | Ben's | 1.3K | 1.6% | 5 |
| May 2026 | Ultrathon | 880 | 1.1% | 6 |
| Jun 2026 | Repel | 60.5K | 68.1% | 1 |
| Jun 2026 | Jungle Formula | 18.1K | 20.4% | 2 |
| Jun 2026 | Sawyer | 4.4K | 5% | 3 |
| Jun 2026 | Off! | 2.9K | 3.3% | 4 |
| Jun 2026 | Ben's | 1.6K | 1.8% | 5 |
| Jun 2026 | Ultrathon | 1.3K | 1.5% | 6 |
| Jul 2026 | Repel | 60.5K | 67.6% | 1 |
| Jul 2026 | Jungle Formula | 18.1K | 20.2% | 2 |
| Jul 2026 | Sawyer | 4.4K | 4.9% | 3 |
| Jul 2026 | Off! | 3.6K | 4% | 4 |
| Jul 2026 | Ben's | 1.6K | 1.8% | 5 |
| Jul 2026 | Ultrathon | 1.3K | 1.5% | 6 |
| Aug 2026 | Repel | 60.5K | 70.8% | 1 |
| Aug 2026 | Jungle Formula | 14.8K | 17.3% | 2 |
| Aug 2026 | Sawyer | 5.4K | 6.3% | 3 |
| Aug 2026 | Off! | 2.9K | 3.4% | 4 |
| Aug 2026 | Ben's | 1K | 1.2% | 5 |
| Aug 2026 | Ultrathon | 880 | 1% | 6 |
| Sep 2026 | Ben's | — | — | — |
| Sep 2026 | Jungle Formula | — | — | — |
| Sep 2026 | Off! | — | — | — |
| Sep 2026 | Repel | — | — | — |
| Sep 2026 | Sawyer | — | — | — |
| Sep 2026 | Ultrathon | — | — | — |

## What is being compared

- **Ben's**: Measured on the search term “bens insect repellent”.
- **Jungle Formula**: Measured on the search term “jungle formula”.
- **Off!**: Measured on the search term “off mosquito”.
- **Repel**: Measured on the search term “repel”.
- **Sawyer**: Measured on the search term “sawyer filter”.
- **Ultrathon**: Measured on the search term “ultrathon repellent”.

- [Ben's](/demand/global-en/brands/ben-s)
- [Jungle Formula](/demand/global-en/brands/jungle-formula)
- [Off!](/demand/global-en/brands/off)
- [Repel](/demand/global-en/brands/repel)
- [Sawyer](/demand/global-en/brands/sawyer)
- [Ultrathon](/demand/global-en/brands/ultrathon)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among insect repellents worldwide?

In August 2026, Repel was the most searched among insect repellents worldwide, with an estimated 60.5K branded searches and 70.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Insect repellents: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/insect-repellents

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/insect-repellents. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.