--- title: "Insect repellent brands: Which are searched most?" description: "Compare the insect repellent brands people buy. Share of Search among Bushman, Rid and Off!, the insect repellent brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/insect-repellent-brands" publisher: "Brandwave" --- # Insect repellent brands: Which are searched most? Compare the insect repellent brands people buy. Share of Search among Bushman, Rid and Off!, the insect repellent brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Insect repellent brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Bushman, 63.8% ## Which brand is most popular in search among insect repellent brands worldwide? - In September 2026, Bushman was the most searched among insect repellent brands worldwide, with an estimated 10.2K branded searches and 63.8% estimated Share of Search within this set. - Rid is in 2nd place, 39.5 percentage points behind at 24.3% Share of Search. - Across the 12 months ending September 2026, Bushman’s estimated Share of Search among insect repellent brands worldwide increased from 54.7% to 63.8%. - Across the 12 months ending September 2026, Rid’s estimated Share of Search among insect repellent brands worldwide decreased from 25.1% to 24.3%. - Across the 12 months ending September 2026, Off!’s estimated Share of Search among insect repellent brands worldwide decreased from 20.1% to 11.9%. - Across the 12 months ending September 2026, Bushman’s estimated Share of Search among insect repellent brands worldwide peaked at 63.8% in September 2026 and was lowest at 47.6% in August 2026. - Across the 12 months ending September 2026, Rid’s estimated Share of Search among insect repellent brands worldwide peaked at 29.4% in April 2026 and was lowest at 21.1% in June 2026. - Across the 12 months ending September 2026, Off!’s estimated Share of Search among insect repellent brands worldwide peaked at 25.8% in July 2026 and was lowest at 11.8% in December 2025. ## Compare search popularity between leading brands - [Bushman vs Rid: compare search popularity](/demand/global-en/compare/bushman-vs-rid): 63.8% against 24.3% Share of Search. - [Bushman vs Off!: compare search popularity](/demand/global-en/compare/bushman-vs-off): 63.8% against 11.9% Share of Search. - [Rid vs Off!: compare search popularity](/demand/global-en/compare/off-vs-rid): 24.3% against 11.9% Share of Search. ## How did search popularity change for insect repellent brands worldwide in September 2026? - In September 2026, Bushman gained estimated Share of Search among insect repellent brands worldwide, from 47.6% to 63.8%. - In September 2026, Off! lost estimated Share of Search among insect repellent brands worldwide, from 25.8% to 11.9%. - In September 2026, Rid lost estimated Share of Search among insect repellent brands worldwide, from 26.7% to 24.3%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Bushman | 63.8% | 10.2K | +91.2% | Bushman | | 2 | Rid | 24.3% | 3.9K | +30.0% | Rid | | 3 | Off! | 11.9% | 1.9K | -34.5% | Off! | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bushman | 6.5K | 54.7% | 1 | | Oct 2025 | Rid | 3K | 25.1% | 2 | | Oct 2025 | Off! | 2.4K | 20.1% | 3 | | Nov 2025 | Bushman | 6.5K | 58.7% | 1 | | Nov 2025 | Rid | 3K | 27% | 2 | | Nov 2025 | Off! | 1.6K | 14.4% | 3 | | Dec 2025 | Bushman | 8K | 59.4% | 1 | | Dec 2025 | Rid | 3.9K | 28.8% | 2 | | Dec 2025 | Off! | 1.6K | 11.8% | 3 | | Jan 2026 | Bushman | 8K | 59.4% | 1 | | Jan 2026 | Rid | 3.9K | 28.8% | 2 | | Jan 2026 | Off! | 1.6K | 11.8% | 3 | | Feb 2026 | Bushman | 5.8K | 59.7% | 1 | | Feb 2026 | Rid | 2.6K | 27% | 2 | | Feb 2026 | Off! | 1.3K | 13.3% | 3 | | Mar 2026 | Bushman | 6.5K | 58.7% | 1 | | Mar 2026 | Rid | 3K | 27% | 2 | | Mar 2026 | Off! | 1.6K | 14.4% | 3 | | Apr 2026 | Bushman | 5.3K | 52.1% | 1 | | Apr 2026 | Rid | 3K | 29.4% | 2 | | Apr 2026 | Off! | 1.9K | 18.6% | 3 | | May 2026 | Bushman | 5.3K | 51.4% | 1 | | May 2026 | Rid | 2.6K | 25.5% | 2 | | May 2026 | Off! | 2.4K | 23.1% | 3 | | Jun 2026 | Bushman | 8.3K | 58.6% | 1 | | Jun 2026 | Rid | 3K | 21.1% | 2 | | Jun 2026 | Off! | 2.9K | 20.4% | 3 | | Jul 2026 | Bushman | 7.3K | 52.6% | 1 | | Jul 2026 | Off! | 3.6K | 25.8% | 2 | | Jul 2026 | Rid | 3K | 21.5% | 3 | | Aug 2026 | Bushman | 5.3K | 47.6% | 1 | | Aug 2026 | Rid | 3K | 26.7% | 2 | | Aug 2026 | Off! | 2.9K | 25.8% | 3 | | Sep 2026 | Bushman | 10.2K | 63.8% | 1 | | Sep 2026 | Rid | 3.9K | 24.3% | 2 | | Sep 2026 | Off! | 1.9K | 11.9% | 3 | ## What is being compared - **Bushman**: Measured on the search terms “bushman insect”, “bushman insect repellent” and “bushman repellent”, summed into one figure. - **Off!**: Measured on the search term “off mosquito”. - **Rid**: Measured on the search terms “rid insect”, “rid insect repellent” and “rid repellent”, summed into one figure. - [Bushman](/demand/global-en/brands/bushman) - [Off!](/demand/global-en/brands/off) - [Rid](/demand/global-en/brands/rid) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among insect repellent brands worldwide? In September 2026, Bushman was the most searched among insect repellent brands worldwide, with an estimated 10.2K branded searches and 63.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Insect repellent brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/insect-repellent-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/insect-repellent-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.