---
title: "Insect hotel brands: Which are searched most?"
description: "Compare the insect hotel brands people search for. Share of Search among Thompson & Morgan, RSPB, Tom Chambers, Wildlife World, Gardman and Jacobi Jayne, the insect hotel brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/insect-hotel-brands"
publisher: "Brandwave"
---

# Insect hotel brands: Which are searched most?

Compare the insect hotel brands people search for. Share of Search among Thompson & Morgan, RSPB, Tom Chambers, Wildlife World, Gardman and Jacobi Jayne, the insect hotel brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Insect hotel brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Thompson & Morgan, 53.9%

## Which brand is most popular in search among insect hotel brands worldwide?

- In August 2026, Thompson & Morgan was the most searched among insect hotel brands worldwide, with an estimated 99K branded searches and 53.9% estimated Share of Search within this set.
- RSPB is in 2nd place, 20.9 percentage points behind at 32.9% Share of Search.
- Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among insect hotel brands worldwide increased from 46.2% to 53.9%.
- Across the 11 months ending August 2026, RSPB’s estimated Share of Search among insect hotel brands worldwide decreased from 34.5% to 32.9%.
- Across the 11 months ending August 2026, Tom Chambers’ estimated Share of Search among insect hotel brands worldwide decreased from 15.5% to 9.9%.
- Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among insect hotel brands worldwide peaked at 73.8% in March 2026 and was lowest at 36.6% in November 2025.
- Across the 11 months ending August 2026, RSPB’s estimated Share of Search among insect hotel brands worldwide peaked at 40.9% in November 2025 and was lowest at 16.5% in March 2026.
- Across the 11 months ending August 2026, Tom Chambers’ estimated Share of Search among insect hotel brands worldwide peaked at 18.3% in November 2025 and was lowest at 5.4% in May 2026.
- Across the 11 months ending August 2026, Wildlife World’s estimated Share of Search among insect hotel brands worldwide peaked at 3.6% in December 2025 and was lowest at 1.2% in April 2026.
- Across the 11 months ending August 2026, Wildlife World, Gardman and Jacobi Jayne held steady: their estimated Share of Search among insect hotel brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Thompson & Morgan vs RSPB: compare search popularity](/demand/global-en/compare/rspb-vs-thompson-morgan): 53.9% against 32.9% Share of Search.
- [Thompson & Morgan vs Tom Chambers: compare search popularity](/demand/global-en/compare/thompson-morgan-vs-tom-chambers): 53.9% against 9.9% Share of Search.
- [Thompson & Morgan vs Wildlife World: compare search popularity](/demand/global-en/compare/thompson-morgan-vs-wildlife-world): 53.9% against 2.6% Share of Search.
- [RSPB vs Tom Chambers: compare search popularity](/demand/global-en/compare/rspb-vs-tom-chambers): 32.9% against 9.9% Share of Search.
- [RSPB vs Wildlife World: compare search popularity](/demand/global-en/compare/rspb-vs-wildlife-world): 32.9% against 2.6% Share of Search.
- [Tom Chambers vs Wildlife World: compare search popularity](/demand/global-en/compare/tom-chambers-vs-wildlife-world): 9.9% against 2.6% Share of Search.

## How did search popularity change for insect hotel brands worldwide in August 2026?

- Wildlife World’s estimated Share of Search among insect hotel brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.6% in August 2026.
- Estimated monthly branded searches for Thompson & Morgan worldwide rose 22.2% over 11 measured months, from 81K to 99K in August 2026.
- Estimated monthly branded searches for Jacobi Jayne worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026.
- Estimated monthly branded searches for Tom Chambers worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
- Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Thompson & Morgan | 53.9% | 99K | 0.0% | Thompson & Morgan |
| 2 | RSPB | 32.9% | 60.5K | 0.0% | RSPB |
| 3 | Tom Chambers | 9.9% | 18.1K | 0.0% | Tom Chambers |
| 4 | Wildlife World | 2.6% | 4.8K | 0.0% | Wildlife World |
| 5 | Gardman | 0.48% | 880 | 0.0% | Gardman |
| 6 | Jacobi Jayne | 0.26% | 480 | -18.6% | Jacobi Jayne |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Thompson & Morgan | 81K | 46.2% | 1 |
| Oct 2025 | RSPB | 60.5K | 34.5% | 2 |
| Oct 2025 | Tom Chambers | 27.1K | 15.5% | 3 |
| Oct 2025 | Wildlife World | 4.8K | 2.7% | 4 |
| Oct 2025 | Gardman | 1K | 0.57% | 5 |
| Oct 2025 | Jacobi Jayne | 720 | 0.41% | 6 |
| Nov 2025 | RSPB | 74K | 40.9% | 1 |
| Nov 2025 | Thompson & Morgan | 66.2K | 36.6% | 2 |
| Nov 2025 | Tom Chambers | 33.1K | 18.3% | 3 |
| Nov 2025 | Wildlife World | 5.8K | 3.2% | 4 |
| Nov 2025 | Gardman | 1K | 0.55% | 5 |
| Nov 2025 | Jacobi Jayne | 880 | 0.49% | 6 |
| Dec 2025 | Thompson & Morgan | 66.2K | 41% | 1 |
| Dec 2025 | RSPB | 60.5K | 37.5% | 2 |
| Dec 2025 | Tom Chambers | 27.1K | 16.8% | 3 |
| Dec 2025 | Wildlife World | 5.8K | 3.6% | 4 |
| Dec 2025 | Gardman | 1K | 0.62% | 5 |
| Dec 2025 | Jacobi Jayne | 880 | 0.54% | 6 |
| Jan 2026 | Thompson & Morgan | 99K | 42.7% | 1 |
| Jan 2026 | RSPB | 90.5K | 39% | 2 |
| Jan 2026 | Tom Chambers | 33.1K | 14.3% | 3 |
| Jan 2026 | Wildlife World | 7.2K | 3.1% | 4 |
| Jan 2026 | Gardman | 1K | 0.43% | 5 |
| Jan 2026 | Jacobi Jayne | 1K | 0.43% | 6 |
| Feb 2026 | Thompson & Morgan | 148K | 60.8% | 1 |
| Feb 2026 | RSPB | 60.5K | 24.9% | 2 |
| Feb 2026 | Tom Chambers | 27.1K | 11.2% | 3 |
| Feb 2026 | Wildlife World | 5.8K | 2.4% | 4 |
| Feb 2026 | Gardman | 1K | 0.41% | 5 |
| Feb 2026 | Jacobi Jayne | 880 | 0.36% | 6 |
| Mar 2026 | Thompson & Morgan | 270K | 73.8% | 1 |
| Mar 2026 | RSPB | 60.5K | 16.5% | 2 |
| Mar 2026 | Tom Chambers | 27.1K | 7.4% | 3 |
| Mar 2026 | Wildlife World | 5.8K | 1.6% | 4 |
| Mar 2026 | Gardman | 1.3K | 0.36% | 5 |
| Mar 2026 | Jacobi Jayne | 880 | 0.24% | 6 |
| Apr 2026 | Thompson & Morgan | 270K | 69.3% | 1 |
| Apr 2026 | RSPB | 90.5K | 23.2% | 2 |
| Apr 2026 | Tom Chambers | 22.2K | 5.7% | 3 |
| Apr 2026 | Wildlife World | 4.8K | 1.2% | 4 |
| Apr 2026 | Gardman | 1.6K | 0.41% | 5 |
| Apr 2026 | Jacobi Jayne | 720 | 0.18% | 6 |
| May 2026 | Thompson & Morgan | 220K | 65.6% | 1 |
| May 2026 | RSPB | 90.5K | 27% | 2 |
| May 2026 | Tom Chambers | 18.1K | 5.4% | 3 |
| May 2026 | Wildlife World | 4.8K | 1.4% | 4 |
| May 2026 | Gardman | 1.3K | 0.39% | 5 |
| May 2026 | Jacobi Jayne | 880 | 0.26% | 6 |
| Jun 2026 | Thompson & Morgan | 121K | 54.3% | 1 |
| Jun 2026 | RSPB | 74K | 33.2% | 2 |
| Jun 2026 | Tom Chambers | 22.2K | 10% | 3 |
| Jun 2026 | Wildlife World | 3.8K | 1.7% | 4 |
| Jun 2026 | Gardman | 1K | 0.45% | 5 |
| Jun 2026 | Jacobi Jayne | 720 | 0.32% | 6 |
| Jul 2026 | Thompson & Morgan | 99K | 53.8% | 1 |
| Jul 2026 | RSPB | 60.5K | 32.9% | 2 |
| Jul 2026 | Tom Chambers | 18.1K | 9.9% | 3 |
| Jul 2026 | Wildlife World | 4.8K | 2.6% | 4 |
| Jul 2026 | Gardman | 880 | 0.48% | 5 |
| Jul 2026 | Jacobi Jayne | 590 | 0.32% | 6 |
| Aug 2026 | Thompson & Morgan | 99K | 53.9% | 1 |
| Aug 2026 | RSPB | 60.5K | 32.9% | 2 |
| Aug 2026 | Tom Chambers | 18.1K | 9.9% | 3 |
| Aug 2026 | Wildlife World | 4.8K | 2.6% | 4 |
| Aug 2026 | Gardman | 880 | 0.48% | 5 |
| Aug 2026 | Jacobi Jayne | 480 | 0.26% | 6 |
| Sep 2026 | Gardman | — | — | — |
| Sep 2026 | Jacobi Jayne | — | — | — |
| Sep 2026 | RSPB | — | — | — |
| Sep 2026 | Thompson & Morgan | — | — | — |
| Sep 2026 | Tom Chambers | — | — | — |
| Sep 2026 | Wildlife World | — | — | — |

## What is being compared

- **Gardman**: Measured on the search term “gardman”.
- **Jacobi Jayne**: Measured on the search term “jacobi jayne”.
- **RSPB**: Measured on the search term “rspb”.
- **Thompson & Morgan**: Measured on the search terms “thompson and morgan” and “thompson morgan”, summed into one figure.
- **Tom Chambers**: Measured on the search terms “tom chambers” and “tom chambers bird”, summed into one figure.
- **Wildlife World**: Measured on the search terms “wildlife world” and “wildlifeworld”, summed into one figure.

- [Gardman](/demand/global-en/brands/gardman)
- [Jacobi Jayne](/demand/global-en/brands/jacobi-jayne)
- [RSPB](/demand/global-en/brands/rspb)
- [Thompson & Morgan](/demand/global-en/brands/thompson-morgan)
- [Tom Chambers](/demand/global-en/brands/tom-chambers)
- [Wildlife World](/demand/global-en/brands/wildlife-world)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among insect hotel brands worldwide?

In August 2026, Thompson & Morgan was the most searched among insect hotel brands worldwide, with an estimated 99K branded searches and 53.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Insect hotel brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/insect-hotel-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/insect-hotel-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.