--- title: "Canon vs HP: Which is searched more?" description: "Is Canon or HP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ink cartridges brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ink-cartridges-brands/compare/canon-vs-hp" publisher: "Brandwave" --- # Canon vs HP: Which is searched more? Is Canon or HP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ink cartridges brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Canon and HP - **Competitive set**: Ink cartridges brands - **Market**: Global - **Month measured**: Sep 2026 - **Canon Share of Search**: 8.6% - **HP Share of Search**: 8.3% ## Is Canon or HP more popular in search? - In September 2026, Canon and HP were level in searches among ink cartridges brands worldwide, with an estimated 90.5K versus 87.6K branded searches, at 8.6% and 8.3% of the total. - The lead changed hands once in the 12 months ending September 2026: Canon took it in September 2026. - Across the 12 months ending September 2026, Canon’s share of searches among ink cartridges brands worldwide held steady at 8.6%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, HP’s share of searches among ink cartridges brands worldwide moved from 11.5% to 8.3%, and its estimated monthly branded searches moved from 121K to 87.6K. ## Top ink cartridges brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Canon and HP showed up in all five answers. HP was listed before Canon in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HP | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Canon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Epson | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Brother | 4th | 3 of 3 | 1 of 2 | 4 of 5 | ## Every AI answer about ink cartridges brands - Asked ChatGPT "Which ink cartridge brand should I buy?": 1. HP, 2. Canon, 3. Epson, 4. Brother - Asked ChatGPT "What are the best ink cartridge brands?": 1. Canon, 2. HP, 3. Epson, 4. Brother - Asked ChatGPT "What's the best ink cartridge brand for home printing?": 1. HP, 2. Canon, 3. Epson, 4. Brother - Searched Google, AI Overview "cheap printer cartridges": 1. HP, 2. Canon, 3. Epson, 4. Brother - Searched Google, AI Overview "colour ink cartridges": 1. HP, 2. Epson, 3. Canon Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for ink cartridges brands worldwide in September 2026? - In September 2026, HP lost share of searches among ink cartridges brands worldwide, from 9.5% to 8.3%. - In September 2026, Canon rose from 4th to 3rd among ink cartridges brands worldwide. ## Month by month | Month | Canon estimated searches | Canon Share of Search | Canon rank | HP estimated searches | HP Share of Search | HP rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 8.6% | 4 | 121K | 11.5% | 3 | | Nov 2025 | 90.5K | 8.9% | 4 | 93.6K | 9.2% | 3 | | Dec 2025 | 90.5K | 8.9% | 4 | 93.6K | 9.2% | 3 | | Jan 2026 | 110K | 8.7% | 4 | 124K | 9.8% | 3 | | Feb 2026 | 90.5K | 8.7% | 4 | 110K | 10.6% | 3 | | Mar 2026 | 90.5K | 8.7% | 4 | 110K | 10.6% | 3 | | Apr 2026 | 74K | 7.3% | 4 | 99K | 9.8% | 3 | | May 2026 | 74K | 7.4% | 4 | 90K | 9% | 3 | | Jun 2026 | 74K | 7.4% | 4 | 82.6K | 8.3% | 3 | | Jul 2026 | 74K | 7.2% | 4 | 82.6K | 8% | 3 | | Aug 2026 | 90.5K | 8.5% | 4 | 101K | 9.5% | 3 | | Sep 2026 | 90.5K | 8.6% | 3 | 87.6K | 8.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Canon’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Canon**: Measured on the search term “canon pixma”. - **HP**: Measured on the search terms “hp ink” and “hp ink cartridges”, summed into one figure. - [Canon profile](/demand/global-en/brands/canon) - [HP profile](/demand/global-en/brands/hp) - [All ink cartridges brands worldwide](/demand/global-en/categories/ink-cartridges-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Canon or HP more popular in search? In September 2026, Canon and HP were level in searches among ink cartridges brands worldwide, with an estimated 90.5K versus 87.6K branded searches, at 8.6% and 8.3% of the total. ## Cite this page Brandwave. "Canon vs HP: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ink-cartridges-brands/compare/canon-vs-hp This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ink-cartridges-brands/compare/canon-vs-hp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.