--- title: "Brother vs HP: Which is searched more?" description: "Is Brother or HP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ink cartridges brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ink-cartridges-brands/compare/brother-vs-hp" publisher: "Brandwave" --- # Brother vs HP: Which is searched more? Is Brother or HP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ink cartridges brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brother and HP - **Competitive set**: Ink cartridges brands - **Market**: Global - **Month measured**: Sep 2026 - **Brother Share of Search**: 19.1% - **HP Share of Search**: 8.3% ## Is Brother or HP more popular in search? - In September 2026, Brother had more branded searches than HP among ink cartridges brands worldwide. Brother had about 201,000 branded searches, while HP had 87,600. Brother made up 19.1% of all ink cartridges brand searches we track, and HP accounted for 8.3%. - Brother was ahead of HP in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brother’s share of searches among ink cartridges brands worldwide moved from 15.7% to 19.1%, and its estimated monthly branded searches moved from 165K to 201K. - Across the 12 months ending September 2026, HP’s share of searches among ink cartridges brands worldwide moved from 11.5% to 8.3%, and its estimated monthly branded searches moved from 121K to 87.6K. ## Top ink cartridges brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HP appeared in all five answers. Brother was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HP was listed before Brother in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HP | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Canon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Epson | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Brother | 4th | 3 of 3 | 1 of 2 | 4 of 5 | ## Every AI answer about ink cartridges brands - Asked ChatGPT "Which ink cartridge brand should I buy?": 1. HP, 2. Canon, 3. Epson, 4. Brother - Asked ChatGPT "What are the best ink cartridge brands?": 1. Canon, 2. HP, 3. Epson, 4. Brother - Asked ChatGPT "What's the best ink cartridge brand for home printing?": 1. HP, 2. Canon, 3. Epson, 4. Brother - Searched Google, AI Overview "cheap printer cartridges": 1. HP, 2. Canon, 3. Epson, 4. Brother - Searched Google, AI Overview "colour ink cartridges": 1. HP, 2. Epson, 3. Canon Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for ink cartridges brands worldwide in September 2026? - In September 2026, HP lost share of searches among ink cartridges brands worldwide, from 9.5% to 8.3%. - Estimated monthly branded searches for Brother worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026. ## Month by month | Month | Brother estimated searches | Brother Share of Search | Brother rank | HP estimated searches | HP Share of Search | HP rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 15.7% | 2 | 121K | 11.5% | 3 | | Nov 2025 | 165K | 16.1% | 2 | 93.6K | 9.2% | 3 | | Dec 2025 | 165K | 16.1% | 2 | 93.6K | 9.2% | 3 | | Jan 2026 | 201K | 16% | 2 | 124K | 9.8% | 3 | | Feb 2026 | 165K | 15.9% | 2 | 110K | 10.6% | 3 | | Mar 2026 | 165K | 15.9% | 2 | 110K | 10.6% | 3 | | Apr 2026 | 165K | 16.3% | 2 | 99K | 9.8% | 3 | | May 2026 | 165K | 16.5% | 2 | 90K | 9% | 3 | | Jun 2026 | 165K | 16.6% | 2 | 82.6K | 8.3% | 3 | | Jul 2026 | 201K | 19.5% | 2 | 82.6K | 8% | 3 | | Aug 2026 | 201K | 18.9% | 2 | 101K | 9.5% | 3 | | Sep 2026 | 201K | 19.1% | 2 | 87.6K | 8.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Brother’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brother**: Measured on the search term “brother printer”. - **HP**: Measured on the search terms “hp ink” and “hp ink cartridges”, summed into one figure. - [Brother profile](/demand/global-en/brands/brother) - [HP profile](/demand/global-en/brands/hp) - [All ink cartridges brands worldwide](/demand/global-en/categories/ink-cartridges-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brother or HP more popular in search? In September 2026, Brother had more branded searches than HP among ink cartridges brands worldwide. Brother had about 201,000 branded searches, while HP had 87,600. Brother made up 19.1% of all ink cartridges brand searches we track, and HP accounted for 8.3%. ## Cite this page Brandwave. "Brother vs HP: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ink-cartridges-brands/compare/brother-vs-hp This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ink-cartridges-brands/compare/brother-vs-hp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.