--- title: "Brother vs Canon: Which is searched more?" description: "Which is more popular in search, Brother or Canon? Compare estimated monthly branded-search demand and Share of Search inside the Ink cartridges brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ink-cartridges-brands/compare/brother-vs-canon" publisher: "Brandwave" --- # Brother vs Canon: Which is searched more? Which is more popular in search, Brother or Canon? Compare estimated monthly branded-search demand and Share of Search inside the Ink cartridges brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brother and Canon - **Competitive set**: Ink cartridges brands - **Market**: Global - **Month measured**: Sep 2026 - **Brother Share of Search**: 28.3% - **Canon Share of Search**: 20.8% ## Which is more popular in search, Brother or Canon? - In September 2026, Brother had more branded searches than Canon among ink cartridges brands worldwide. Brother was estimated to have 485K branded searches compared to Canon’s 356K, and held a 28.3% Share of Search versus Canon’s 20.8%. - Brother was ahead of Canon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brother’s estimated Share of Search among ink cartridges brands worldwide moved from 31.1% to 28.3%, and its estimated monthly branded searches moved from 521K to 485K. - Across the 12 months ending September 2026, Canon’s estimated Share of Search among ink cartridges brands worldwide moved from 18.8% to 20.8%, and its estimated monthly branded searches moved from 315K to 356K. ## How did search popularity change for ink cartridges brands worldwide in September 2026? - In September 2026, Brother lost estimated Share of Search among ink cartridges brands worldwide, from 29.2% to 28.3%. - Canon’s estimated Share of Search among ink cartridges brands worldwide has gained ground for 3 months in a row, from 18.7% to 20.8% in September 2026. ## Month by month | Month | Brother estimated searches | Brother Share of Search | Brother rank | Canon estimated searches | Canon Share of Search | Canon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 521K | 31.1% | 2 | 315K | 18.8% | 3 | | Nov 2025 | 510K | 30.1% | 2 | 311K | 18.4% | 3 | | Dec 2025 | 656K | 35.7% | 2 | 311K | 16.9% | 3 | | Jan 2026 | 591K | 29.7% | 2 | 376K | 18.9% | 3 | | Feb 2026 | 483K | 29.7% | 2 | 308K | 18.9% | 3 | | Mar 2026 | 516K | 30.7% | 2 | 308K | 18.3% | 3 | | Apr 2026 | 460K | 28.8% | 2 | 294K | 18.5% | 3 | | May 2026 | 483K | 30% | 2 | 291K | 18.1% | 3 | | Jun 2026 | 444K | 28.2% | 2 | 294K | 18.7% | 3 | | Jul 2026 | 505K | 30% | 2 | 339K | 20.1% | 3 | | Aug 2026 | 505K | 29.2% | 2 | 356K | 20.5% | 3 | | Sep 2026 | 485K | 28.3% | 2 | 356K | 20.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Brother’s and Canon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brother**: Measured on the search terms “brother bobbin case”, “brother bobbin winder”, “brother craft cutting machine”, “brother embroidery machine”, “brother overlock machine”, “brother overlocker”, “brother printer”, “brother sewing machine”, “brother sowing machine” and “printer brother”, summed into one figure. - **Canon**: Measured on the search terms “canon pixma”, “canon printer”, “global canon” and “printer canon”, summed into one figure. - [Brother profile](/demand/global-en/brands/brother) - [Canon profile](/demand/global-en/brands/canon) - [All ink cartridges brands worldwide](/demand/global-en/categories/ink-cartridges-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Brother or Canon? In September 2026, Brother had more branded searches than Canon among ink cartridges brands worldwide. Brother was estimated to have 485K branded searches compared to Canon’s 356K, and held a 28.3% Share of Search versus Canon’s 20.8%. ## Cite this page Brandwave. "Brother vs Canon: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ink-cartridges-brands/compare/brother-vs-canon This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ink-cartridges-brands/compare/brother-vs-canon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.