--- title: "Infrastructure as code tools: Which brands are most popular in search?" description: "Compare the tools used to define infrastructure as code. Share of Search among Terraform, Ansible, Pulumi, Chef and Puppet, the infrastructure as code tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/infrastructure-as-code-tools" publisher: "Brandwave" --- # Infrastructure as code tools: Which brands are most popular in search? Compare the tools used to define infrastructure as code. Share of Search among Terraform, Ansible, Pulumi, Chef and Puppet, the infrastructure as code tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Infrastructure as code tools - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Terraform, 61% ## Which brand is most popular in search among infrastructure as code tools worldwide? - In August 2026, Terraform was the most searched among infrastructure as code tools worldwide, with an estimated 201K branded searches and 61% estimated Share of Search within this set. - Ansible is in 2nd place, 27.6 percentage points behind at 33.4% Share of Search. - Across the 11 months ending August 2026, Terraform’s estimated Share of Search among infrastructure as code tools worldwide peaked at 64.9% in July 2026 and was lowest at 60% in November 2025. - Across the 11 months ending August 2026, Ansible’s estimated Share of Search among infrastructure as code tools worldwide peaked at 33.4% in June 2026 and was lowest at 29% in July 2026. - Across the 11 months ending August 2026, Pulumi’s estimated Share of Search among infrastructure as code tools worldwide peaked at 6.6% in April 2026 and was lowest at 5.5% in October 2025. - Across the 11 months ending August 2026, Terraform, Ansible, Pulumi, Chef and Puppet held steady: their estimated Share of Search among infrastructure as code tools worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Terraform vs Ansible: compare search popularity](/demand/global-en/compare/ansible-vs-terraform): 61% against 33.4% Share of Search. - [Terraform vs Pulumi: compare search popularity](/demand/global-en/compare/pulumi-vs-terraform): 61% against 5.5% Share of Search. - [Ansible vs Pulumi: compare search popularity](/demand/global-en/compare/ansible-vs-pulumi): 33.4% against 5.5% Share of Search. ## How did search popularity change for infrastructure as code tools worldwide in August 2026? - In August 2026, Ansible gained estimated Share of Search among infrastructure as code tools worldwide, from 29% to 33.4%. - In August 2026, Terraform lost estimated Share of Search among infrastructure as code tools worldwide, from 64.9% to 61%. - In August 2026, Chef rose from 5th to 4th among infrastructure as code tools worldwide. - In August 2026, Puppet fell from 4th to 5th among infrastructure as code tools worldwide. - Estimated monthly branded searches for Pulumi worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Terraform | 61% | 201K | -18.3% | HashiCorp | | 2 | Ansible | 33.4% | 110K | 0.0% | Red Hat | | 3 | Pulumi | 5.5% | 18.1K | -18.5% | Pulumi | | 4 | Chef | 0.1% | 320 | +23.1% | Progress | | 5 | Puppet | 0.1% | 320 | 0.0% | Perforce | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Terraform | 301K | 60.9% | 1 | | Oct 2025 | Ansible | 165K | 33.4% | 2 | | Oct 2025 | Pulumi | 27.1K | 5.5% | 3 | | Oct 2025 | Chef | 590 | 0.12% | 4 | | Oct 2025 | Puppet | 590 | 0.12% | 5 | | Nov 2025 | Terraform | 246K | 60% | 1 | | Nov 2025 | Ansible | 135K | 33% | 2 | | Nov 2025 | Pulumi | 27.1K | 6.6% | 3 | | Nov 2025 | Chef | 880 | 0.21% | 4 | | Nov 2025 | Puppet | 720 | 0.18% | 5 | | Dec 2025 | Terraform | 246K | 60.1% | 1 | | Dec 2025 | Ansible | 135K | 33% | 2 | | Dec 2025 | Pulumi | 27.1K | 6.6% | 3 | | Dec 2025 | Chef | 590 | 0.14% | 4 | | Dec 2025 | Puppet | 590 | 0.14% | 5 | | Jan 2026 | Terraform | 246K | 60.1% | 1 | | Jan 2026 | Ansible | 135K | 33% | 2 | | Jan 2026 | Pulumi | 27.1K | 6.6% | 3 | | Jan 2026 | Chef | 480 | 0.12% | 4 | | Jan 2026 | Puppet | 480 | 0.12% | 5 | | Feb 2026 | Terraform | 246K | 60.1% | 1 | | Feb 2026 | Ansible | 135K | 33% | 2 | | Feb 2026 | Pulumi | 27.1K | 6.6% | 3 | | Feb 2026 | Chef | 590 | 0.14% | 4 | | Feb 2026 | Puppet | 390 | 0.1% | 5 | | Mar 2026 | Terraform | 301K | 60.9% | 1 | | Mar 2026 | Ansible | 165K | 33.4% | 2 | | Mar 2026 | Pulumi | 27.1K | 5.5% | 3 | | Mar 2026 | Chef | 590 | 0.12% | 4 | | Mar 2026 | Puppet | 480 | 0.1% | 5 | | Apr 2026 | Terraform | 246K | 60.2% | 1 | | Apr 2026 | Ansible | 135K | 33% | 2 | | Apr 2026 | Pulumi | 27.1K | 6.6% | 3 | | Apr 2026 | Chef | 390 | 0.1% | 4 | | Apr 2026 | Puppet | 390 | 0.1% | 5 | | May 2026 | Terraform | 246K | 60.9% | 1 | | May 2026 | Ansible | 135K | 33.4% | 2 | | May 2026 | Pulumi | 22.2K | 5.5% | 3 | | May 2026 | Chef | 390 | 0.1% | 4 | | May 2026 | Puppet | 390 | 0.1% | 5 | | Jun 2026 | Terraform | 246K | 60.9% | 1 | | Jun 2026 | Ansible | 135K | 33.4% | 2 | | Jun 2026 | Pulumi | 22.2K | 5.5% | 3 | | Jun 2026 | Puppet | 390 | 0.1% | 4 | | Jun 2026 | Chef | 260 | 0.06% | 5 | | Jul 2026 | Terraform | 246K | 64.9% | 1 | | Jul 2026 | Ansible | 110K | 29% | 2 | | Jul 2026 | Pulumi | 22.2K | 5.9% | 3 | | Jul 2026 | Puppet | 320 | 0.08% | 4 | | Jul 2026 | Chef | 260 | 0.07% | 5 | | Aug 2026 | Terraform | 201K | 61% | 1 | | Aug 2026 | Ansible | 110K | 33.4% | 2 | | Aug 2026 | Pulumi | 18.1K | 5.5% | 3 | | Aug 2026 | Chef | 320 | 0.1% | 4 | | Aug 2026 | Puppet | 320 | 0.1% | 5 | | Sep 2026 | Ansible | — | — | — | | Sep 2026 | Chef | — | — | — | | Sep 2026 | Pulumi | — | — | — | | Sep 2026 | Puppet | — | — | — | | Sep 2026 | Terraform | — | — | — | ## What is being compared - **Ansible**: Measured on the search term “ansible”. - **Chef**: Measured on the search term “chef devops”. - **Pulumi**: Measured on the search term “pulumi”. - **Puppet**: Measured on the search term “puppet devops”. - **Terraform**: Measured on the search term “terraform”. - [Ansible](/demand/global-en/brands/ansible) - [Chef](/demand/global-en/brands/chef) - [Pulumi](/demand/global-en/brands/pulumi) - [Puppet](/demand/global-en/brands/puppet) - [Terraform](/demand/global-en/brands/terraform) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among infrastructure as code tools worldwide? In August 2026, Terraform was the most searched among infrastructure as code tools worldwide, with an estimated 201K branded searches and 61% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Infrastructure as code tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/infrastructure-as-code-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/infrastructure-as-code-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.