---
title: "Influencer marketing platforms: Which brands are most popular in search?"
description: "Compare tools for brands to find creators, manage collaborations, and measure influencer campaigns. Share of Search among Modash, HypeAuditor, Upfluence, Influencity, GRIN and Aspire, the influencer marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/influencer-marketing-platforms"
publisher: "Brandwave"
---

# Influencer marketing platforms: Which brands are most popular in search?

Compare tools for brands to find creators, manage collaborations, and measure influencer campaigns. Share of Search among Modash, HypeAuditor, Upfluence, Influencity, GRIN and Aspire, the influencer marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Influencer marketing platforms
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Modash, 43.2%

## Which brand is most popular in search among influencer marketing platforms worldwide?

- In August 2026, Modash was the most searched among influencer marketing platforms worldwide, with an estimated 41.4K branded searches and 43.2% estimated Share of Search within this set.
- HypeAuditor is in 2nd place, 8.6 percentage points behind at 34.5% Share of Search.
- Across the 11 months ending August 2026, Modash’s estimated Share of Search among influencer marketing platforms worldwide increased from 27.7% to 43.2%.
- Across the 11 months ending August 2026, HypeAuditor’s estimated Share of Search among influencer marketing platforms worldwide decreased from 40.9% to 34.5%.
- Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer marketing platforms worldwide decreased from 22.5% to 15.7%.
- Across the 11 months ending August 2026, Influencity’s estimated Share of Search among influencer marketing platforms worldwide decreased from 6.7% to 3.8%.
- Across the 11 months ending August 2026, GRIN’s estimated Share of Search among influencer marketing platforms worldwide increased from 1.1% to 1.7%.
- Across the 11 months ending August 2026, Modash’s estimated Share of Search among influencer marketing platforms worldwide peaked at 46.5% in July 2026 and was lowest at 27.7% in October 2025.
- Across the 11 months ending August 2026, HypeAuditor’s estimated Share of Search among influencer marketing platforms worldwide peaked at 41.3% in November 2025 and was lowest at 30.5% in July 2026.
- Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer marketing platforms worldwide peaked at 22.7% in November 2025 and was lowest at 15.2% in May 2026.
- Across the 11 months ending August 2026, Influencity’s estimated Share of Search among influencer marketing platforms worldwide peaked at 6.7% in October 2025 and was lowest at 3.5% in May 2026.
- Across the 11 months ending August 2026, Modash rose from 2nd to 1st among influencer marketing platforms worldwide.
- Across the 11 months ending August 2026, HypeAuditor fell from 1st to 2nd among influencer marketing platforms worldwide.
- Across the 11 months ending August 2026, GRIN rose from 6th to 5th among influencer marketing platforms worldwide.
- Across the 11 months ending August 2026, Aspire fell from 5th to 6th among influencer marketing platforms worldwide.

## Compare search popularity between leading brands

- [Modash vs HypeAuditor: compare search popularity](/demand/global-en/compare/hypeauditor-vs-modash): 43.2% against 34.5% Share of Search.
- [Modash vs Upfluence: compare search popularity](/demand/global-en/compare/modash-vs-upfluence): 43.2% against 15.7% Share of Search.
- [Modash vs Influencity: compare search popularity](/demand/global-en/compare/influencity-vs-modash): 43.2% against 3.8% Share of Search.
- [HypeAuditor vs Upfluence: compare search popularity](/demand/global-en/compare/hypeauditor-vs-upfluence): 34.5% against 15.7% Share of Search.
- [HypeAuditor vs Influencity: compare search popularity](/demand/global-en/compare/hypeauditor-vs-influencity): 34.5% against 3.8% Share of Search.
- [Upfluence vs Influencity: compare search popularity](/demand/global-en/compare/influencity-vs-upfluence): 15.7% against 3.8% Share of Search.

## How did search popularity change for influencer marketing platforms worldwide in August 2026?

- In August 2026, GRIN overtook Aspire to rank 5th among influencer marketing platforms worldwide, at 1.7%.
- In August 2026, HypeAuditor gained estimated Share of Search among influencer marketing platforms worldwide, from 30.5% to 34.5%.
- In August 2026, Modash lost estimated Share of Search among influencer marketing platforms worldwide, from 46.5% to 43.2%.
- In August 2026, Upfluence lost estimated Share of Search among influencer marketing platforms worldwide, from 16.8% to 15.7%.
- Estimated monthly branded searches for Influencity worldwide fell 55.5% over 11 measured months, from 8.1K to 3.6K in August 2026.
- Estimated monthly branded searches for Aspire worldwide fell 18.9% over 11 measured months, from 1.3K to 1.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Modash | 43.2% | 41.4K | -17.9% | Modash |
| 2 | HypeAuditor | 34.5% | 33.1K | 0.0% | HypeAuditor |
| 3 | Upfluence | 15.7% | 15.1K | -17.2% | Upfluence |
| 4 | Influencity | 3.8% | 3.6K | -18.1% | Influencity |
| 5 | GRIN | 1.7% | 1.6K | +63.3% | GRIN |
| 6 | Aspire | 1.1% | 1.1K | -23.0% | Aspire |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HypeAuditor | 49.5K | 40.9% | 1 |
| Oct 2025 | Modash | 33.6K | 27.7% | 2 |
| Oct 2025 | Upfluence | 27.2K | 22.5% | 3 |
| Oct 2025 | Influencity | 8.1K | 6.7% | 4 |
| Oct 2025 | Aspire | 1.3K | 1.1% | 5 |
| Oct 2025 | GRIN | 1.3K | 1.1% | 6 |
| Nov 2025 | HypeAuditor | 49.5K | 41.3% | 1 |
| Nov 2025 | Modash | 33.7K | 28.1% | 2 |
| Nov 2025 | Upfluence | 27.2K | 22.7% | 3 |
| Nov 2025 | Influencity | 6.6K | 5.5% | 4 |
| Nov 2025 | Aspire | 1.4K | 1.2% | 5 |
| Nov 2025 | GRIN | 1.3K | 1.1% | 6 |
| Dec 2025 | HypeAuditor | 40.5K | 38.8% | 1 |
| Dec 2025 | Modash | 33.7K | 32.3% | 2 |
| Dec 2025 | Upfluence | 22.4K | 21.5% | 3 |
| Dec 2025 | Influencity | 5.4K | 5.2% | 4 |
| Dec 2025 | Aspire | 1.2K | 1.2% | 5 |
| Dec 2025 | GRIN | 1.2K | 1.1% | 6 |
| Jan 2026 | Modash | 50.2K | 36.7% | 1 |
| Jan 2026 | HypeAuditor | 49.5K | 36.2% | 2 |
| Jan 2026 | Upfluence | 27.7K | 20.3% | 3 |
| Jan 2026 | Influencity | 6.6K | 4.8% | 4 |
| Jan 2026 | Aspire | 1.5K | 1.1% | 5 |
| Jan 2026 | GRIN | 1.2K | 0.88% | 6 |
| Feb 2026 | HypeAuditor | 49.5K | 38.9% | 1 |
| Feb 2026 | Modash | 41.2K | 32.4% | 2 |
| Feb 2026 | Upfluence | 28.1K | 22.1% | 3 |
| Feb 2026 | Influencity | 5.4K | 4.3% | 4 |
| Feb 2026 | GRIN | 1.6K | 1.3% | 5 |
| Feb 2026 | Aspire | 1.4K | 1.1% | 6 |
| Mar 2026 | Modash | 50.5K | 36.4% | 1 |
| Mar 2026 | HypeAuditor | 49.5K | 35.6% | 2 |
| Mar 2026 | Upfluence | 28.1K | 20.2% | 3 |
| Mar 2026 | Influencity | 6.6K | 4.8% | 4 |
| Mar 2026 | GRIN | 2.3K | 1.7% | 5 |
| Mar 2026 | Aspire | 1.8K | 1.3% | 6 |
| Apr 2026 | Modash | 50.8K | 36.1% | 1 |
| Apr 2026 | HypeAuditor | 49.5K | 35.1% | 2 |
| Apr 2026 | Upfluence | 31.5K | 22.4% | 3 |
| Apr 2026 | Influencity | 5.4K | 3.8% | 4 |
| Apr 2026 | Aspire | 1.9K | 1.4% | 5 |
| Apr 2026 | GRIN | 1.7K | 1.2% | 6 |
| May 2026 | Modash | 50.5K | 39.7% | 1 |
| May 2026 | HypeAuditor | 49.5K | 38.9% | 2 |
| May 2026 | Upfluence | 19.4K | 15.2% | 3 |
| May 2026 | Influencity | 4.4K | 3.5% | 4 |
| May 2026 | Aspire | 1.8K | 1.4% | 5 |
| May 2026 | GRIN | 1.7K | 1.4% | 6 |
| Jun 2026 | Modash | 41.4K | 41.5% | 1 |
| Jun 2026 | HypeAuditor | 33.1K | 33.2% | 2 |
| Jun 2026 | Upfluence | 18.2K | 18.2% | 3 |
| Jun 2026 | Influencity | 4.4K | 4.4% | 4 |
| Jun 2026 | GRIN | 1.4K | 1.4% | 5 |
| Jun 2026 | Aspire | 1.2K | 1.2% | 6 |
| Jul 2026 | Modash | 50.4K | 46.5% | 1 |
| Jul 2026 | HypeAuditor | 33.1K | 30.5% | 2 |
| Jul 2026 | Upfluence | 18.2K | 16.8% | 3 |
| Jul 2026 | Influencity | 4.4K | 4.1% | 4 |
| Jul 2026 | Aspire | 1.4K | 1.3% | 5 |
| Jul 2026 | GRIN | 980 | 0.9% | 6 |
| Aug 2026 | Modash | 41.4K | 43.2% | 1 |
| Aug 2026 | HypeAuditor | 33.1K | 34.5% | 2 |
| Aug 2026 | Upfluence | 15.1K | 15.7% | 3 |
| Aug 2026 | Influencity | 3.6K | 3.8% | 4 |
| Aug 2026 | GRIN | 1.6K | 1.7% | 5 |
| Aug 2026 | Aspire | 1.1K | 1.1% | 6 |
| Sep 2026 | Aspire | — | — | — |
| Sep 2026 | GRIN | — | — | — |
| Sep 2026 | HypeAuditor | — | — | — |
| Sep 2026 | Influencity | — | — | — |
| Sep 2026 | Modash | — | — | — |
| Sep 2026 | Upfluence | — | — | — |

## What is being compared

- **Aspire**: Measured on the search terms “aspire influencer” and “aspire influencer marketing platform”, summed into one figure.
- **GRIN**: Measured on the search terms “grin influencer” and “grin influencer marketing platform”, summed into one figure.
- **HypeAuditor**: Measured on the search terms “hype auditor” and “hypeauditor”, summed into one figure.
- **Influencity**: Measured on the search terms “influencity” and “influencity.com”, summed into one figure.
- **Modash**: Measured on the search terms “modash” and “modash influencer”, summed into one figure.
- **Upfluence**: Measured on the search terms “upfluence” and “upfluence influencer marketing”, summed into one figure.

- [Aspire](/demand/global-en/brands/aspire)
- [GRIN](/demand/global-en/brands/grin)
- [HypeAuditor](/demand/global-en/brands/hypeauditor)
- [Influencity](/demand/global-en/brands/influencity)
- [Modash](/demand/global-en/brands/modash)
- [Upfluence](/demand/global-en/brands/upfluence)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among influencer marketing platforms worldwide?

In August 2026, Modash was the most searched among influencer marketing platforms worldwide, with an estimated 41.4K branded searches and 43.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Influencer marketing platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/influencer-marketing-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/influencer-marketing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.