--- title: "HypeAuditor vs Upfluence: Which is searched more?" description: "Is HypeAuditor or Upfluence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer discovery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/influencer-discovery-platforms/compare/hypeauditor-vs-upfluence" publisher: "Brandwave" --- # HypeAuditor vs Upfluence: Which is searched more? Is HypeAuditor or Upfluence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer discovery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HypeAuditor and Upfluence - **Competitive set**: Influencer discovery platforms - **Market**: Global - **Month measured**: Sep 2026 - **HypeAuditor Share of Search**: 24.3% - **Upfluence Share of Search**: 10.9% ## Is HypeAuditor or Upfluence more popular in search? - In September 2026, HypeAuditor had more branded searches than Upfluence among influencer discovery platforms worldwide. HypeAuditor had about 33,100 branded searches, while Upfluence had 14,900. HypeAuditor made up 24.3% of all influencer discovery platform searches we track, and Upfluence accounted for 10.9%. - HypeAuditor was ahead of Upfluence in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HypeAuditor’s share of searches among influencer discovery platforms worldwide moved from 28.7% to 24.3%, and its estimated monthly branded searches moved from 49.5K to 33.1K. - Across the 12 months ending September 2026, Upfluence’s share of searches among influencer discovery platforms worldwide moved from 15.8% to 10.9%, and its estimated monthly branded searches moved from 27.2K to 14.9K. ## Top influencer discovery platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both HypeAuditor and Upfluence showed up in all five answers. HypeAuditor was listed before Upfluence in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Modash | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HypeAuditor | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Upfluence | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Aspire | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | CreatorIQ | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Collabstr | 6th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about influencer discovery platforms - Asked ChatGPT "Which influencer discovery platform should I use?": 1. Modash, 2. HypeAuditor, 3. Upfluence, 4. Aspire, 5. CreatorIQ - Asked ChatGPT "What are the best influencer discovery platforms?": 1. Modash, 2. HypeAuditor, 3. Upfluence, 4. Aspire, 5. CreatorIQ, 6. Collabstr - Asked ChatGPT "What's the best influencer discovery platform for finding the right creators?": 1. Modash, 2. HypeAuditor, 3. Upfluence, 4. Collabstr - Searched Google, AI Overview "influencer discovery platform": 1. Modash, 2. HypeAuditor, 3. Upfluence, 4. Collabstr - Searched Google, AI Overview "influencer vetting tool": 1. Modash, 2. HypeAuditor, 3. Upfluence, 4. CreatorIQ Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for influencer discovery platforms worldwide in September 2026? - In September 2026, HypeAuditor overtook Collabstr to rank 2nd among influencer discovery platforms worldwide, with 24.3% of the searches. - Estimated monthly branded searches for Upfluence worldwide fell 45.3% over 12 measured months, from 27.2K to 14.9K in September 2026. ## Month by month | Month | HypeAuditor estimated searches | HypeAuditor Share of Search | HypeAuditor rank | Upfluence estimated searches | Upfluence Share of Search | Upfluence rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 28.7% | 1 | 27.2K | 15.8% | 4 | | Nov 2025 | 49.5K | 31.4% | 1 | 27.2K | 17.3% | 3 | | Dec 2025 | 40.5K | 28.9% | 1 | 22.4K | 16% | 4 | | Jan 2026 | 49.5K | 27.4% | 2 | 27.7K | 15.3% | 4 | | Feb 2026 | 49.5K | 28.7% | 1 | 28.1K | 16.3% | 4 | | Mar 2026 | 49.5K | 27.2% | 2 | 28.1K | 15.5% | 4 | | Apr 2026 | 49.5K | 26.7% | 2 | 31.5K | 17% | 4 | | May 2026 | 49.5K | 29.7% | 2 | 19.4K | 11.6% | 4 | | Jun 2026 | 33.1K | 23.7% | 2 | 18.2K | 13% | 4 | | Jul 2026 | 33.1K | 21.3% | 3 | 18.2K | 11.7% | 4 | | Aug 2026 | 33.1K | 23.2% | 3 | 15.1K | 10.6% | 5 | | Sep 2026 | 33.1K | 24.3% | 2 | 14.9K | 10.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using HypeAuditor’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HypeAuditor**: Measured on the search terms “hype auditor” and “hypeauditor”, summed into one figure. - **Upfluence**: Measured on the search terms “upfluence” and “upfluence influencer marketing”, summed into one figure. - [HypeAuditor profile](/demand/global-en/brands/hypeauditor) - [Upfluence profile](/demand/global-en/brands/upfluence) - [All influencer discovery platforms worldwide](/demand/global-en/categories/influencer-discovery-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HypeAuditor or Upfluence more popular in search? In September 2026, HypeAuditor had more branded searches than Upfluence among influencer discovery platforms worldwide. HypeAuditor had about 33,100 branded searches, while Upfluence had 14,900. HypeAuditor made up 24.3% of all influencer discovery platform searches we track, and Upfluence accounted for 10.9%. ## Cite this page Brandwave. "HypeAuditor vs Upfluence: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/influencer-discovery-platforms/compare/hypeauditor-vs-upfluence This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/influencer-discovery-platforms/compare/hypeauditor-vs-upfluence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.