---
title: "Influencer discovery platforms: Which brands are most popular in search?"
description: "Compare the platforms used to find and vet influencers. Share of Search among Aspire, Modash, HypeAuditor, CreatorIQ and Upfluence, the influencer discovery platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/influencer-discovery-platforms"
publisher: "Brandwave"
---

# Influencer discovery platforms: Which brands are most popular in search?

Compare the platforms used to find and vet influencers. Share of Search among Aspire, Modash, HypeAuditor, CreatorIQ and Upfluence, the influencer discovery platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Influencer discovery platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Aspire, 77.4%

## Which brand is most popular in search among influencer discovery platforms worldwide?

- In August 2026, Aspire was the most searched among influencer discovery platforms worldwide, with an estimated 369K branded searches and 77.4% estimated Share of Search within this set.
- Modash is in 2nd place, 68.7 percentage points behind at 8.7% Share of Search.
- Across the 11 months ending August 2026, Aspire’s estimated Share of Search among influencer discovery platforms worldwide increased from 72.9% to 77.4%.
- Across the 11 months ending August 2026, Modash’s estimated Share of Search among influencer discovery platforms worldwide increased from 6.6% to 8.7%.
- Across the 11 months ending August 2026, HypeAuditor’s estimated Share of Search among influencer discovery platforms worldwide decreased from 9.8% to 6.9%.
- Across the 11 months ending August 2026, CreatorIQ’s estimated Share of Search among influencer discovery platforms worldwide decreased from 5.3% to 3.8%.
- Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer discovery platforms worldwide decreased from 5.4% to 3.2%.
- Across the 11 months ending August 2026, Aspire’s estimated Share of Search among influencer discovery platforms worldwide peaked at 77.4% in August 2026 and was lowest at 71.2% in April 2026.
- Across the 11 months ending August 2026, Modash’s estimated Share of Search among influencer discovery platforms worldwide peaked at 10.3% in July 2026 and was lowest at 6.6% in October 2025.
- Across the 11 months ending August 2026, HypeAuditor’s estimated Share of Search among influencer discovery platforms worldwide peaked at 9.9% in November 2025 and was lowest at 6.8% in July 2026.
- Across the 11 months ending August 2026, CreatorIQ’s estimated Share of Search among influencer discovery platforms worldwide peaked at 5.3% in October 2025 and was lowest at 3% in March 2026.
- Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer discovery platforms worldwide peaked at 6.1% in April 2026 and was lowest at 3.2% in August 2026.
- Across the 11 months ending August 2026, Modash rose from 3rd to 2nd among influencer discovery platforms worldwide.
- Across the 11 months ending August 2026, HypeAuditor fell from 2nd to 3rd among influencer discovery platforms worldwide.
- Across the 11 months ending August 2026, CreatorIQ rose from 5th to 4th among influencer discovery platforms worldwide.
- Across the 11 months ending August 2026, Upfluence fell from 4th to 5th among influencer discovery platforms worldwide.

## Compare search popularity between leading brands

- [Aspire vs Modash: compare search popularity](/demand/global-en/compare/aspire-vs-modash): 77.4% against 8.7% Share of Search.
- [Aspire vs HypeAuditor: compare search popularity](/demand/global-en/compare/aspire-vs-hypeauditor): 77.4% against 6.9% Share of Search.
- [Aspire vs CreatorIQ: compare search popularity](/demand/global-en/compare/aspire-vs-creatoriq): 77.4% against 3.8% Share of Search.
- [Aspire vs Upfluence: compare search popularity](/demand/global-en/compare/aspire-vs-upfluence): 77.4% against 3.2% Share of Search.
- [Modash vs HypeAuditor: compare search popularity](/demand/global-en/compare/hypeauditor-vs-modash): 8.7% against 6.9% Share of Search.
- [Modash vs CreatorIQ: compare search popularity](/demand/global-en/compare/creatoriq-vs-modash): 8.7% against 3.8% Share of Search.
- [Modash vs Upfluence: compare search popularity](/demand/global-en/compare/modash-vs-upfluence): 8.7% against 3.2% Share of Search.
- [HypeAuditor vs CreatorIQ: compare search popularity](/demand/global-en/compare/creatoriq-vs-hypeauditor): 6.9% against 3.8% Share of Search.
- [HypeAuditor vs Upfluence: compare search popularity](/demand/global-en/compare/hypeauditor-vs-upfluence): 6.9% against 3.2% Share of Search.
- [CreatorIQ vs Upfluence: compare search popularity](/demand/global-en/compare/creatoriq-vs-upfluence): 3.8% against 3.2% Share of Search.

## How did search popularity change for influencer discovery platforms worldwide in August 2026?

- In August 2026, Aspire gained estimated Share of Search among influencer discovery platforms worldwide, from 75.5% to 77.4%.
- In August 2026, Modash lost estimated Share of Search among influencer discovery platforms worldwide, from 10.3% to 8.7%.
- In August 2026, Upfluence lost estimated Share of Search among influencer discovery platforms worldwide, from 3.7% to 3.2%.
- In August 2026, CreatorIQ rose from 5th to 4th among influencer discovery platforms worldwide.
- Estimated monthly branded searches for HypeAuditor worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Aspire | 77.4% | 369K | -0.1% | Aspire |
| 2 | Modash | 8.7% | 41.4K | -17.9% | Modash |
| 3 | HypeAuditor | 6.9% | 33.1K | 0.0% | HypeAuditor |
| 4 | CreatorIQ | 3.8% | 18.1K | 0.0% | CreatorIQ |
| 5 | Upfluence | 3.2% | 15.1K | -17.2% | Upfluence |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Aspire | 369K | 72.9% | 1 |
| Oct 2025 | HypeAuditor | 49.5K | 9.8% | 2 |
| Oct 2025 | Modash | 33.6K | 6.6% | 3 |
| Oct 2025 | Upfluence | 27.2K | 5.4% | 4 |
| Oct 2025 | CreatorIQ | 27.1K | 5.3% | 5 |
| Nov 2025 | Aspire | 369K | 74.2% | 1 |
| Nov 2025 | HypeAuditor | 49.5K | 9.9% | 2 |
| Nov 2025 | Modash | 33.7K | 6.8% | 3 |
| Nov 2025 | Upfluence | 27.2K | 5.5% | 4 |
| Nov 2025 | CreatorIQ | 18.1K | 3.6% | 5 |
| Dec 2025 | Aspire | 369K | 76.8% | 1 |
| Dec 2025 | HypeAuditor | 40.5K | 8.4% | 2 |
| Dec 2025 | Modash | 33.7K | 7% | 3 |
| Dec 2025 | Upfluence | 22.4K | 4.7% | 4 |
| Dec 2025 | CreatorIQ | 14.8K | 3.1% | 5 |
| Jan 2026 | Aspire | 370K | 71.7% | 1 |
| Jan 2026 | Modash | 50.2K | 9.8% | 2 |
| Jan 2026 | HypeAuditor | 49.5K | 9.6% | 3 |
| Jan 2026 | Upfluence | 27.7K | 5.4% | 4 |
| Jan 2026 | CreatorIQ | 18.1K | 3.5% | 5 |
| Feb 2026 | Aspire | 369K | 73% | 1 |
| Feb 2026 | HypeAuditor | 49.5K | 9.8% | 2 |
| Feb 2026 | Modash | 41.2K | 8.1% | 3 |
| Feb 2026 | Upfluence | 28.1K | 5.5% | 4 |
| Feb 2026 | CreatorIQ | 18.1K | 3.6% | 5 |
| Mar 2026 | Aspire | 452K | 75.6% | 1 |
| Mar 2026 | Modash | 50.5K | 8.4% | 2 |
| Mar 2026 | HypeAuditor | 49.5K | 8.3% | 3 |
| Mar 2026 | Upfluence | 28.1K | 4.7% | 4 |
| Mar 2026 | CreatorIQ | 18.1K | 3% | 5 |
| Apr 2026 | Aspire | 370K | 71.2% | 1 |
| Apr 2026 | Modash | 50.8K | 9.8% | 2 |
| Apr 2026 | HypeAuditor | 49.5K | 9.5% | 3 |
| Apr 2026 | Upfluence | 31.5K | 6.1% | 4 |
| Apr 2026 | CreatorIQ | 18.1K | 3.5% | 5 |
| May 2026 | Aspire | 370K | 72.9% | 1 |
| May 2026 | Modash | 50.5K | 10% | 2 |
| May 2026 | HypeAuditor | 49.5K | 9.8% | 3 |
| May 2026 | Upfluence | 19.4K | 3.8% | 4 |
| May 2026 | CreatorIQ | 18.1K | 3.6% | 5 |
| Jun 2026 | Aspire | 369K | 76.9% | 1 |
| Jun 2026 | Modash | 41.4K | 8.6% | 2 |
| Jun 2026 | HypeAuditor | 33.1K | 6.9% | 3 |
| Jun 2026 | Upfluence | 18.2K | 3.8% | 4 |
| Jun 2026 | CreatorIQ | 18.1K | 3.8% | 5 |
| Jul 2026 | Aspire | 369K | 75.5% | 1 |
| Jul 2026 | Modash | 50.4K | 10.3% | 2 |
| Jul 2026 | HypeAuditor | 33.1K | 6.8% | 3 |
| Jul 2026 | Upfluence | 18.2K | 3.7% | 4 |
| Jul 2026 | CreatorIQ | 18.1K | 3.7% | 5 |
| Aug 2026 | Aspire | 369K | 77.4% | 1 |
| Aug 2026 | Modash | 41.4K | 8.7% | 2 |
| Aug 2026 | HypeAuditor | 33.1K | 6.9% | 3 |
| Aug 2026 | CreatorIQ | 18.1K | 3.8% | 4 |
| Aug 2026 | Upfluence | 15.1K | 3.2% | 5 |
| Sep 2026 | Aspire | — | — | — |
| Sep 2026 | CreatorIQ | — | — | — |
| Sep 2026 | HypeAuditor | — | — | — |
| Sep 2026 | Modash | — | — | — |
| Sep 2026 | Upfluence | — | — | — |

## What is being compared

- **Aspire**: Measured on the search terms “aspire”, “aspire influencer” and “aspire influencer marketing platform”, summed into one figure.
- **CreatorIQ**: Measured on the search term “creatoriq”.
- **HypeAuditor**: Measured on the search terms “hype auditor” and “hypeauditor”, summed into one figure.
- **Modash**: Measured on the search terms “modash” and “modash influencer”, summed into one figure.
- **Upfluence**: Measured on the search terms “upfluence” and “upfluence influencer marketing”, summed into one figure.

- [Aspire](/demand/global-en/brands/aspire)
- [CreatorIQ](/demand/global-en/brands/creatoriq)
- [HypeAuditor](/demand/global-en/brands/hypeauditor)
- [Modash](/demand/global-en/brands/modash)
- [Upfluence](/demand/global-en/brands/upfluence)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among influencer discovery platforms worldwide?

In August 2026, Aspire was the most searched among influencer discovery platforms worldwide, with an estimated 369K branded searches and 77.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Influencer discovery platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/influencer-discovery-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/influencer-discovery-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.