--- title: "CreatorIQ vs Upfluence: Which is searched more?" description: "Is CreatorIQ or Upfluence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer campaign management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/influencer-campaign-management-platforms/compare/creatoriq-vs-upfluence" publisher: "Brandwave" --- # CreatorIQ vs Upfluence: Which is searched more? Is CreatorIQ or Upfluence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer campaign management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CreatorIQ and Upfluence - **Competitive set**: Influencer campaign management platforms - **Market**: Global - **Month measured**: Sep 2026 - **CreatorIQ Share of Search**: 15.8% - **Upfluence Share of Search**: 13% ## Is CreatorIQ or Upfluence more popular in search? - In September 2026, CreatorIQ had more branded searches than Upfluence among influencer campaign management platforms worldwide. CreatorIQ had about 18,100 branded searches, while Upfluence had 14,900. CreatorIQ made up 15.8% of all influencer campaign management platform searches we track, and Upfluence accounted for 13%. - The lead changed hands once in the 12 months ending September 2026: CreatorIQ took it in August 2026. - Across the 12 months ending September 2026, CreatorIQ’s share of searches among influencer campaign management platforms worldwide moved from 20.5% to 15.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K. - Across the 12 months ending September 2026, Upfluence’s share of searches among influencer campaign management platforms worldwide moved from 20.6% to 13%, and its estimated monthly branded searches moved from 27.2K to 14.9K. ## Top influencer campaign management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Upfluence was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. CreatorIQ was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Upfluence was listed before CreatorIQ in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Modash | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GRIN | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Upfluence | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Aspire | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | CreatorIQ | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Skeepers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Captiv8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | IZEA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRIBE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Linqia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about influencer campaign management platforms - Asked ChatGPT "Which influencer campaign management platform should I use?": 1. Modash, 2. GRIN, 3. Aspire, 4. Upfluence, 5. CreatorIQ - Asked ChatGPT "What are the best influencer campaign management platforms?": 1. Modash, 2. GRIN, 3. CreatorIQ, 4. Aspire, 5. Upfluence - Asked ChatGPT "What's the best influencer campaign management platform for paid creator campaigns?": 1. Aspire, 2. CreatorIQ, 3. GRIN, 4. Modash - Searched Google, AI Overview "best influencer platform": 1. Upfluence, 2. Modash, 3. GRIN - Searched Google, AI Overview "influencer management tool": 1. Upfluence, 2. Modash, 3. GRIN Not named in any answer: Skeepers, Captiv8, IZEA, TRIBE and Linqia. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for influencer campaign management platforms worldwide in September 2026? - Upfluence’s share of searches among influencer campaign management platforms worldwide has lost ground for 3 months in a row, from 14.4% to 13% in September 2026. - Estimated monthly branded searches for CreatorIQ worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026. ## Month by month | Month | CreatorIQ estimated searches | CreatorIQ Share of Search | CreatorIQ rank | Upfluence estimated searches | Upfluence Share of Search | Upfluence rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 20.5% | 4 | 27.2K | 20.6% | 3 | | Nov 2025 | 18.1K | 14.1% | 4 | 27.2K | 21.2% | 3 | | Dec 2025 | 14.8K | 13.3% | 4 | 22.4K | 20.1% | 3 | | Jan 2026 | 18.1K | 12.4% | 4 | 27.7K | 19% | 3 | | Feb 2026 | 18.1K | 13.3% | 4 | 28.1K | 20.7% | 3 | | Mar 2026 | 18.1K | 12.4% | 4 | 28.1K | 19.3% | 3 | | Apr 2026 | 18.1K | 12.1% | 4 | 31.5K | 21.1% | 3 | | May 2026 | 18.1K | 13.2% | 4 | 19.4K | 14.2% | 3 | | Jun 2026 | 18.1K | 14.4% | 4 | 18.2K | 14.4% | 3 | | Jul 2026 | 18.1K | 14.2% | 4 | 18.2K | 14.3% | 3 | | Aug 2026 | 18.1K | 15.7% | 3 | 15.1K | 13% | 4 | | Sep 2026 | 18.1K | 15.8% | 3 | 14.9K | 13% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using CreatorIQ’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CreatorIQ**: Measured on the search term “creatoriq”. - **Upfluence**: Measured on the search terms “upfluence” and “upfluence influencer marketing”, summed into one figure. - [CreatorIQ profile](/demand/global-en/brands/creatoriq) - [Upfluence profile](/demand/global-en/brands/upfluence) - [All influencer campaign management platforms worldwide](/demand/global-en/categories/influencer-campaign-management-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CreatorIQ or Upfluence more popular in search? In September 2026, CreatorIQ had more branded searches than Upfluence among influencer campaign management platforms worldwide. CreatorIQ had about 18,100 branded searches, while Upfluence had 14,900. CreatorIQ made up 15.8% of all influencer campaign management platform searches we track, and Upfluence accounted for 13%. ## Cite this page Brandwave. "CreatorIQ vs Upfluence: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/influencer-campaign-management-platforms/compare/creatoriq-vs-upfluence This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/influencer-campaign-management-platforms/compare/creatoriq-vs-upfluence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.