--- title: "HypeAuditor vs Upfluence: Which is searched more?" description: "Is HypeAuditor or Upfluence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/influencer-analytics-platforms/compare/hypeauditor-vs-upfluence" publisher: "Brandwave" --- # HypeAuditor vs Upfluence: Which is searched more? Is HypeAuditor or Upfluence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HypeAuditor and Upfluence - **Competitive set**: Influencer analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **HypeAuditor Share of Search**: 24.5% - **Upfluence Share of Search**: 11% ## Is HypeAuditor or Upfluence more popular in search? - In September 2026, HypeAuditor had more branded searches than Upfluence among influencer analytics platforms worldwide. HypeAuditor had about 33,100 branded searches, while Upfluence had 14,900. HypeAuditor made up 24.5% of all influencer analytics platform searches we track, and Upfluence accounted for 11%. - HypeAuditor was ahead of Upfluence in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HypeAuditor’s share of searches among influencer analytics platforms worldwide moved from 29.1% to 24.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K. - Across the 12 months ending September 2026, Upfluence’s share of searches among influencer analytics platforms worldwide moved from 16% to 11%, and its estimated monthly branded searches moved from 27.2K to 14.9K. ## Top influencer analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both HypeAuditor and Upfluence showed up in all five answers. HypeAuditor was listed before Upfluence in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HypeAuditor | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Modash | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Upfluence | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | CreatorIQ | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | GRIN | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Kolsquare | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Socialinsider | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dash Social | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Storyclash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Keyhole | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about influencer analytics platforms - Asked ChatGPT "Which influencer analytics platform should I use?": 1. HypeAuditor, 2. Modash, 3. CreatorIQ, 4. Upfluence - Asked ChatGPT "What are the best influencer analytics platforms?": 1. Modash, 2. HypeAuditor, 3. CreatorIQ, 4. Upfluence, 5. GRIN - Asked ChatGPT "What's the best influencer analytics platform for creator performance tracking?": 1. Modash, 2. HypeAuditor, 3. CreatorIQ, 4. GRIN, 5. Upfluence - Searched Google, AI Overview "influencer analytics platform": 1. HypeAuditor, 2. Modash, 3. Upfluence - Searched Google, AI Overview "best influencer analytics": 1. HypeAuditor, 2. Upfluence, 3. Modash Not named in any answer: Kolsquare, Socialinsider, Dash Social, Storyclash and Keyhole. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for influencer analytics platforms worldwide in September 2026? - In September 2026, HypeAuditor lost share of searches among influencer analytics platforms worldwide, from 25.5% to 24.5%. - In September 2026, Upfluence lost share of searches among influencer analytics platforms worldwide, from 11.6% to 11%. ## Month by month | Month | HypeAuditor estimated searches | HypeAuditor Share of Search | HypeAuditor rank | Upfluence estimated searches | Upfluence Share of Search | Upfluence rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 29.1% | 1 | 27.2K | 16% | 3 | | Nov 2025 | 49.5K | 30.8% | 1 | 27.2K | 16.9% | 3 | | Dec 2025 | 40.5K | 29.4% | 1 | 22.4K | 16.3% | 3 | | Jan 2026 | 49.5K | 27.8% | 1 | 27.7K | 15.5% | 3 | | Feb 2026 | 49.5K | 29.6% | 1 | 28.1K | 16.8% | 3 | | Mar 2026 | 49.5K | 27.9% | 1 | 28.1K | 15.8% | 3 | | Apr 2026 | 49.5K | 27.5% | 1 | 31.5K | 17.5% | 3 | | May 2026 | 49.5K | 30.4% | 1 | 19.4K | 11.9% | 3 | | Jun 2026 | 33.1K | 23.9% | 2 | 18.2K | 13.1% | 3 | | Jul 2026 | 33.1K | 22.8% | 2 | 18.2K | 12.5% | 3 | | Aug 2026 | 33.1K | 25.5% | 2 | 15.1K | 11.6% | 4 | | Sep 2026 | 33.1K | 24.5% | 2 | 14.9K | 11% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using HypeAuditor’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HypeAuditor**: Measured on the search terms “hype auditor” and “hypeauditor”, summed into one figure. - **Upfluence**: Measured on the search terms “upfluence” and “upfluence influencer marketing”, summed into one figure. - [HypeAuditor profile](/demand/global-en/brands/hypeauditor) - [Upfluence profile](/demand/global-en/brands/upfluence) - [All influencer analytics platforms worldwide](/demand/global-en/categories/influencer-analytics-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HypeAuditor or Upfluence more popular in search? In September 2026, HypeAuditor had more branded searches than Upfluence among influencer analytics platforms worldwide. HypeAuditor had about 33,100 branded searches, while Upfluence had 14,900. HypeAuditor made up 24.5% of all influencer analytics platform searches we track, and Upfluence accounted for 11%. ## Cite this page Brandwave. "HypeAuditor vs Upfluence: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/influencer-analytics-platforms/compare/hypeauditor-vs-upfluence This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/influencer-analytics-platforms/compare/hypeauditor-vs-upfluence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.