--- title: "Influencer analytics platforms: Which brands are most popular in search?" description: "Compare the platforms that report creator and campaign performance. Share of Search among Kolsquare, Socialinsider, Dash Social, Storyclash and Keyhole, the influencer analytics platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/influencer-analytics-platforms" publisher: "Brandwave" --- # Influencer analytics platforms: Which brands are most popular in search? Compare the platforms that report creator and campaign performance. Share of Search among Kolsquare, Socialinsider, Dash Social, Storyclash and Keyhole, the influencer analytics platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Influencer analytics platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Kolsquare, 37% ## Which brand is most popular in search among influencer analytics platforms worldwide? - Kolsquare and Socialinsider share the highest estimated Share of Search among influencer analytics platforms worldwide, at 37% in August 2026. - Across the 11 months ending August 2026, Kolsquare’s estimated Share of Search among influencer analytics platforms worldwide decreased from 38.3% to 37%. - Across the 11 months ending August 2026, Socialinsider’s estimated Share of Search among influencer analytics platforms worldwide increased from 31.3% to 37%. - Across the 11 months ending August 2026, Dash Social’s estimated Share of Search among influencer analytics platforms worldwide decreased from 20.9% to 20.1%. - Across the 11 months ending August 2026, Storyclash’s estimated Share of Search among influencer analytics platforms worldwide decreased from 9.2% to 5.9%. - Across the 11 months ending August 2026, Kolsquare’s estimated Share of Search among influencer analytics platforms worldwide peaked at 44.5% in June 2026 and was lowest at 37% in August 2026. - Across the 11 months ending August 2026, Socialinsider’s estimated Share of Search among influencer analytics platforms worldwide peaked at 37% in August 2026 and was lowest at 29.8% in June 2026. - Across the 11 months ending August 2026, Dash Social’s estimated Share of Search among influencer analytics platforms worldwide peaked at 21.6% in July 2026 and was lowest at 18.1% in February 2026. - Across the 11 months ending August 2026, Storyclash’s estimated Share of Search among influencer analytics platforms worldwide peaked at 11.2% in January 2026 and was lowest at 5.9% in June 2026. - Across the 11 months ending August 2026, Keyhole held steady: its estimated Share of Search among influencer analytics platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Kolsquare vs Socialinsider: compare search popularity](/demand/global-en/compare/kolsquare-vs-socialinsider): 37% Share of Search each. - [Kolsquare vs Dash Social: compare search popularity](/demand/global-en/compare/dash-social-vs-kolsquare): 37% against 20.1% Share of Search. - [Kolsquare vs Storyclash: compare search popularity](/demand/global-en/compare/kolsquare-vs-storyclash): 37% against 5.9% Share of Search. - [Socialinsider vs Dash Social: compare search popularity](/demand/global-en/compare/dash-social-vs-socialinsider): 37% against 20.1% Share of Search. - [Socialinsider vs Storyclash: compare search popularity](/demand/global-en/compare/socialinsider-vs-storyclash): 37% against 5.9% Share of Search. - [Dash Social vs Storyclash: compare search popularity](/demand/global-en/compare/dash-social-vs-storyclash): 20.1% against 5.9% Share of Search. ## How did search popularity change for influencer analytics platforms worldwide in August 2026? - In August 2026, Socialinsider gained estimated Share of Search among influencer analytics platforms worldwide, from 32.4% to 37%. - In August 2026, Kolsquare lost estimated Share of Search among influencer analytics platforms worldwide, from 39.6% to 37%. - In August 2026, Dash Social lost estimated Share of Search among influencer analytics platforms worldwide, from 21.6% to 20.1%. - Estimated monthly branded searches for Keyhole worldwide fell 81.8% over 11 measured months, from 110 to 20 in August 2026. - Estimated monthly branded searches for Storyclash worldwide fell 55.2% over 11 measured months, from 2.9K to 1.3K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Kolsquare | 37% | 8.1K | -18.2% | Kolsquare | | 2 | Socialinsider | 37% | 8.1K | 0.0% | Socialinsider | | 3 | Dash Social | 20.1% | 4.4K | -18.5% | Dash Social | | 4 | Storyclash | 5.9% | 1.3K | -18.8% | Storyclash | | 5 | Keyhole | 0.09% | 20 | 0.0% | Keyhole | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kolsquare | 12.1K | 38.3% | 1 | | Oct 2025 | Socialinsider | 9.9K | 31.3% | 2 | | Oct 2025 | Dash Social | 6.6K | 20.9% | 3 | | Oct 2025 | Storyclash | 2.9K | 9.2% | 4 | | Oct 2025 | Keyhole | 110 | 0.35% | 5 | | Nov 2025 | Kolsquare | 12.1K | 38.3% | 1 | | Nov 2025 | Socialinsider | 9.9K | 31.4% | 2 | | Nov 2025 | Dash Social | 6.6K | 20.9% | 3 | | Nov 2025 | Storyclash | 2.9K | 9.2% | 4 | | Nov 2025 | Keyhole | 70 | 0.22% | 5 | | Dec 2025 | Kolsquare | 9.9K | 38.3% | 1 | | Dec 2025 | Socialinsider | 8.1K | 31.3% | 2 | | Dec 2025 | Dash Social | 5.4K | 20.9% | 3 | | Dec 2025 | Storyclash | 2.4K | 9.3% | 4 | | Dec 2025 | Keyhole | 50 | 0.19% | 5 | | Jan 2026 | Kolsquare | 12.1K | 37.5% | 1 | | Jan 2026 | Socialinsider | 9.9K | 30.7% | 2 | | Jan 2026 | Dash Social | 6.6K | 20.5% | 3 | | Jan 2026 | Storyclash | 3.6K | 11.2% | 4 | | Jan 2026 | Keyhole | 50 | 0.16% | 5 | | Feb 2026 | Kolsquare | 12.1K | 40.5% | 1 | | Feb 2026 | Socialinsider | 9.9K | 33.2% | 2 | | Feb 2026 | Dash Social | 5.4K | 18.1% | 3 | | Feb 2026 | Storyclash | 2.4K | 8% | 4 | | Feb 2026 | Keyhole | 40 | 0.13% | 5 | | Mar 2026 | Kolsquare | 12.1K | 39% | 1 | | Mar 2026 | Socialinsider | 9.9K | 31.9% | 2 | | Mar 2026 | Dash Social | 6.6K | 21.3% | 3 | | Mar 2026 | Storyclash | 2.4K | 7.7% | 4 | | Mar 2026 | Keyhole | 50 | 0.16% | 5 | | Apr 2026 | Kolsquare | 12.1K | 40.6% | 1 | | Apr 2026 | Socialinsider | 9.9K | 33.2% | 2 | | Apr 2026 | Dash Social | 5.4K | 18.1% | 3 | | Apr 2026 | Storyclash | 2.4K | 8% | 4 | | Apr 2026 | Keyhole | 30 | 0.1% | 5 | | May 2026 | Kolsquare | 9.9K | 39.6% | 1 | | May 2026 | Socialinsider | 8.1K | 32.4% | 2 | | May 2026 | Dash Social | 5.4K | 21.6% | 3 | | May 2026 | Storyclash | 1.6K | 6.4% | 4 | | May 2026 | Keyhole | 30 | 0.12% | 5 | | Jun 2026 | Kolsquare | 12.1K | 44.5% | 1 | | Jun 2026 | Socialinsider | 8.1K | 29.8% | 2 | | Jun 2026 | Dash Social | 5.4K | 19.8% | 3 | | Jun 2026 | Storyclash | 1.6K | 5.9% | 4 | | Jun 2026 | Keyhole | 20 | 0.07% | 5 | | Jul 2026 | Kolsquare | 9.9K | 39.6% | 1 | | Jul 2026 | Socialinsider | 8.1K | 32.4% | 2 | | Jul 2026 | Dash Social | 5.4K | 21.6% | 3 | | Jul 2026 | Storyclash | 1.6K | 6.4% | 4 | | Jul 2026 | Keyhole | 20 | 0.08% | 5 | | Aug 2026 | Kolsquare | 8.1K | 37% | 1 | | Aug 2026 | Socialinsider | 8.1K | 37% | 2 | | Aug 2026 | Dash Social | 4.4K | 20.1% | 3 | | Aug 2026 | Storyclash | 1.3K | 5.9% | 4 | | Aug 2026 | Keyhole | 20 | 0.09% | 5 | | Sep 2026 | Dash Social | — | — | — | | Sep 2026 | Keyhole | — | — | — | | Sep 2026 | Kolsquare | — | — | — | | Sep 2026 | Socialinsider | — | — | — | | Sep 2026 | Storyclash | — | — | — | ## What is being compared - **Dash Social**: Measured on the search term “dash social”. - **Keyhole**: Measured on the search term “keyhole analytics”. - **Kolsquare**: Measured on the search term “kolsquare”. - **Socialinsider**: Measured on the search term “socialinsider”. - **Storyclash**: Measured on the search term “storyclash”. - [Dash Social](/demand/global-en/brands/dash-social) - [Keyhole](/demand/global-en/brands/keyhole) - [Kolsquare](/demand/global-en/brands/kolsquare) - [Socialinsider](/demand/global-en/brands/socialinsider) - [Storyclash](/demand/global-en/brands/storyclash) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among influencer analytics platforms worldwide? Kolsquare and Socialinsider share the highest estimated Share of Search among influencer analytics platforms worldwide, at 37% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Influencer analytics platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/influencer-analytics-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/influencer-analytics-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.