---
title: "Influencer agencies: Which brands are most popular in search?"
description: "Compare the influencer agencies companies choose between. Share of Search among Obviously, Viral Nation, Digital Brand Architects, The Influencer Agency, Socialyte and Gleam Futures, the influencer agencies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/influencer-agencies"
publisher: "Brandwave"
---

# Influencer agencies: Which brands are most popular in search?

Compare the influencer agencies companies choose between. Share of Search among Obviously, Viral Nation, Digital Brand Architects, The Influencer Agency, Socialyte and Gleam Futures, the influencer agencies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Influencer agencies
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Obviously, 96.6%

## Which brand is most popular in search among influencer agencies worldwide?

- In August 2026, Obviously was the most searched among influencer agencies worldwide, with an estimated 368K branded searches and 96.6% estimated Share of Search within this set.
- Viral Nation is in 2nd place, 94.3 percentage points behind at 2.3% Share of Search.
- Across the 11 months ending August 2026, Obviously’s estimated Share of Search among influencer agencies worldwide peaked at 97.2% in November 2025 and was lowest at 96% in January 2026.
- Across the 11 months ending August 2026, Obviously, Viral Nation, Digital Brand Architects, The Influencer Agency, Socialyte and Gleam Futures held steady: their estimated Share of Search among influencer agencies worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Obviously vs Viral Nation: compare search popularity](/demand/global-en/compare/obviously-vs-viral-nation): 96.6% against 2.3% Share of Search.

## How did search popularity change for influencer agencies worldwide in August 2026?

- Estimated monthly branded searches for Socialyte worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.
- Estimated monthly branded searches for Digital Brand Architects worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
- Estimated monthly branded searches for Viral Nation worldwide rose 17.4% over 11 measured months, from 7.5K to 8.8K in August 2026.
- Estimated monthly branded searches for Gleam Futures worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Obviously | 96.6% | 368K | 0.0% | Obviously |
| 2 | Viral Nation | 2.3% | 8.8K | +18.8% | Viral Nation |
| 3 | Digital Brand Architects | 0.5% | 1.9K | +18.8% | Digital Brand Architects |
| 4 | The Influencer Agency | 0.34% | 1.3K | 0.0% | The Influencer Agency |
| 5 | Socialyte | 0.13% | 480 | 0.0% | Socialyte |
| 6 | Gleam Futures | 0.07% | 260 | -18.8% | Gleam Futures |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Obviously | 368K | 97.1% | 1 |
| Oct 2025 | Viral Nation | 7.5K | 2% | 2 |
| Oct 2025 | Digital Brand Architects | 1.6K | 0.42% | 3 |
| Oct 2025 | The Influencer Agency | 1.3K | 0.34% | 4 |
| Oct 2025 | Socialyte | 390 | 0.1% | 5 |
| Oct 2025 | Gleam Futures | 320 | 0.08% | 6 |
| Nov 2025 | Obviously | 368K | 97.2% | 1 |
| Nov 2025 | Viral Nation | 7.3K | 1.9% | 2 |
| Nov 2025 | Digital Brand Architects | 1.3K | 0.34% | 3 |
| Nov 2025 | The Influencer Agency | 1.3K | 0.34% | 4 |
| Nov 2025 | Gleam Futures | 390 | 0.1% | 5 |
| Nov 2025 | Socialyte | 390 | 0.1% | 6 |
| Dec 2025 | Obviously | 368K | 97.1% | 1 |
| Dec 2025 | Viral Nation | 7.5K | 2% | 2 |
| Dec 2025 | Digital Brand Architects | 1.3K | 0.34% | 3 |
| Dec 2025 | The Influencer Agency | 1.3K | 0.34% | 4 |
| Dec 2025 | Socialyte | 390 | 0.1% | 5 |
| Dec 2025 | Gleam Futures | 320 | 0.08% | 6 |
| Jan 2026 | Obviously | 368K | 96% | 1 |
| Jan 2026 | Viral Nation | 11K | 2.9% | 2 |
| Jan 2026 | Digital Brand Architects | 1.9K | 0.5% | 3 |
| Jan 2026 | The Influencer Agency | 1.6K | 0.42% | 4 |
| Jan 2026 | Gleam Futures | 390 | 0.1% | 5 |
| Jan 2026 | Socialyte | 390 | 0.1% | 6 |
| Feb 2026 | Obviously | 368K | 96.7% | 1 |
| Feb 2026 | Viral Nation | 8.9K | 2.3% | 2 |
| Feb 2026 | Digital Brand Architects | 1.6K | 0.42% | 3 |
| Feb 2026 | The Influencer Agency | 1.3K | 0.34% | 4 |
| Feb 2026 | Gleam Futures | 390 | 0.1% | 5 |
| Feb 2026 | Socialyte | 390 | 0.1% | 6 |
| Mar 2026 | Obviously | 368K | 96.1% | 1 |
| Mar 2026 | Viral Nation | 10.1K | 2.6% | 2 |
| Mar 2026 | Digital Brand Architects | 2.4K | 0.63% | 3 |
| Mar 2026 | The Influencer Agency | 1.6K | 0.42% | 4 |
| Mar 2026 | Gleam Futures | 480 | 0.13% | 5 |
| Mar 2026 | Socialyte | 390 | 0.1% | 6 |
| Apr 2026 | Obviously | 368K | 96.5% | 1 |
| Apr 2026 | Viral Nation | 9.2K | 2.4% | 2 |
| Apr 2026 | Digital Brand Architects | 1.9K | 0.5% | 3 |
| Apr 2026 | The Influencer Agency | 1.3K | 0.34% | 4 |
| Apr 2026 | Socialyte | 480 | 0.13% | 5 |
| Apr 2026 | Gleam Futures | 390 | 0.1% | 6 |
| May 2026 | Obviously | 368K | 96.5% | 1 |
| May 2026 | Viral Nation | 9.6K | 2.5% | 2 |
| May 2026 | The Influencer Agency | 1.9K | 0.5% | 3 |
| May 2026 | Digital Brand Architects | 1.3K | 0.34% | 4 |
| May 2026 | Socialyte | 390 | 0.1% | 5 |
| May 2026 | Gleam Futures | 320 | 0.08% | 6 |
| Jun 2026 | Obviously | 368K | 96.5% | 1 |
| Jun 2026 | Viral Nation | 9.4K | 2.5% | 2 |
| Jun 2026 | Digital Brand Architects | 1.9K | 0.5% | 3 |
| Jun 2026 | The Influencer Agency | 1.3K | 0.34% | 4 |
| Jun 2026 | Socialyte | 390 | 0.1% | 5 |
| Jun 2026 | Gleam Futures | 320 | 0.08% | 6 |
| Jul 2026 | Obviously | 368K | 97.1% | 1 |
| Jul 2026 | Viral Nation | 7.4K | 2% | 2 |
| Jul 2026 | Digital Brand Architects | 1.6K | 0.42% | 3 |
| Jul 2026 | The Influencer Agency | 1.3K | 0.34% | 4 |
| Jul 2026 | Socialyte | 480 | 0.13% | 5 |
| Jul 2026 | Gleam Futures | 320 | 0.08% | 6 |
| Aug 2026 | Obviously | 368K | 96.6% | 1 |
| Aug 2026 | Viral Nation | 8.8K | 2.3% | 2 |
| Aug 2026 | Digital Brand Architects | 1.9K | 0.5% | 3 |
| Aug 2026 | The Influencer Agency | 1.3K | 0.34% | 4 |
| Aug 2026 | Socialyte | 480 | 0.13% | 5 |
| Aug 2026 | Gleam Futures | 260 | 0.07% | 6 |
| Sep 2026 | Digital Brand Architects | — | — | — |
| Sep 2026 | Gleam Futures | — | — | — |
| Sep 2026 | Obviously | — | — | — |
| Sep 2026 | Socialyte | — | — | — |
| Sep 2026 | The Influencer Agency | — | — | — |
| Sep 2026 | Viral Nation | — | — | — |

## What is being compared

- **Digital Brand Architects**: Measured on the search term “digital brand architects”.
- **Gleam Futures**: Measured on the search term “gleam futures”.
- **Obviously**: Measured on the search term “obviously”.
- **Socialyte**: Measured on the search term “socialyte”.
- **The Influencer Agency**: Measured on the search term “the influencer agency”.
- **Viral Nation**: Measured on the search terms “viral nation”, “viral nation agency”, “viral nation influencer marketing”, “viral nation influencer marketing agency”, “viral nation reviews” and “viralnation.com”, summed into one figure.

- [Digital Brand Architects](/demand/global-en/brands/digital-brand-architects)
- [Gleam Futures](/demand/global-en/brands/gleam-futures)
- [Obviously](/demand/global-en/brands/obviously)
- [Socialyte](/demand/global-en/brands/socialyte)
- [The Influencer Agency](/demand/global-en/brands/the-influencer-agency)
- [Viral Nation](/demand/global-en/brands/viral-nation)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among influencer agencies worldwide?

In August 2026, Obviously was the most searched among influencer agencies worldwide, with an estimated 368K branded searches and 96.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Influencer agencies: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/influencer-agencies

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/influencer-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.