---
title: "Inflatable paddle board brands: Which are searched most?"
description: "Compare the inflatable paddle board brands people buy. Share of Search among Bluefin, Body Glove, BOTE, iRocker and Tandem, the inflatable paddle board brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/inflatable-paddle-board-brands"
publisher: "Brandwave"
---

# Inflatable paddle board brands: Which are searched most?

Compare the inflatable paddle board brands people buy. Share of Search among Bluefin, Body Glove, BOTE, iRocker and Tandem, the inflatable paddle board brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Inflatable paddle board brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Bluefin, 65.4%

## Which brand is most popular in search among inflatable paddle board brands worldwide?

- In September 2026, Bluefin was the most searched among inflatable paddle board brands worldwide, with an estimated 60.5K branded searches and 65.4% estimated Share of Search within this set.
- Body Glove is in 2nd place, 36.1 percentage points behind at 29.3% Share of Search.
- Across the 12 months ending September 2026, Bluefin’s estimated Share of Search among inflatable paddle board brands worldwide increased from 61.9% to 65.4%.
- Across the 12 months ending September 2026, Body Glove’s estimated Share of Search among inflatable paddle board brands worldwide decreased from 33.8% to 29.3%.
- Across the 12 months ending September 2026, BOTE’s estimated Share of Search among inflatable paddle board brands worldwide increased from 2.4% to 3.2%.
- Across the 12 months ending September 2026, Bluefin’s estimated Share of Search among inflatable paddle board brands worldwide peaked at 65.4% in September 2026 and was lowest at 48.1% in December 2025.
- Across the 12 months ending September 2026, Body Glove’s estimated Share of Search among inflatable paddle board brands worldwide peaked at 48.1% in December 2025 and was lowest at 28.2% in August 2026.
- Across the 12 months ending September 2026, BOTE’s estimated Share of Search among inflatable paddle board brands worldwide peaked at 7.1% in July 2026 and was lowest at 1.6% in January 2026.
- Across the 12 months ending September 2026, iRocker’s estimated Share of Search among inflatable paddle board brands worldwide peaked at 5.1% in July 2026 and was lowest at 0.95% in January 2026.
- Across the 12 months ending September 2026, iRocker and Tandem held steady: their estimated Share of Search among inflatable paddle board brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bluefin vs Body Glove: compare search popularity](/demand/global-en/compare/bluefin-vs-body-glove): 65.4% against 29.3% Share of Search.
- [Bluefin vs BOTE: compare search popularity](/demand/global-en/compare/bluefin-vs-bote): 65.4% against 3.2% Share of Search.
- [Bluefin vs iRocker: compare search popularity](/demand/global-en/compare/bluefin-vs-irocker): 65.4% against 2.1% Share of Search.
- [Body Glove vs BOTE: compare search popularity](/demand/global-en/compare/body-glove-vs-bote): 29.3% against 3.2% Share of Search.
- [Body Glove vs iRocker: compare search popularity](/demand/global-en/compare/body-glove-vs-irocker): 29.3% against 2.1% Share of Search.
- [BOTE vs iRocker: compare search popularity](/demand/global-en/compare/bote-vs-irocker): 3.2% against 2.1% Share of Search.

## How did search popularity change for inflatable paddle board brands worldwide in September 2026?

- In September 2026, Bluefin gained estimated Share of Search among inflatable paddle board brands worldwide, from 63.1% to 65.4%.
- In September 2026, Body Glove gained estimated Share of Search among inflatable paddle board brands worldwide, from 28.2% to 29.3%.
- In September 2026, BOTE lost estimated Share of Search among inflatable paddle board brands worldwide, from 4.9% to 3.2%.
- In September 2026, iRocker lost estimated Share of Search among inflatable paddle board brands worldwide, from 3.7% to 2.1%.
- Estimated monthly branded searches for Tandem worldwide rose 300% over 12 measured months, from 10 to 40 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bluefin | 65.4% | 60.5K | -18.2% | Bluefin |
| 2 | Body Glove | 29.3% | 27.1K | -18.1% | Body Glove |
| 3 | BOTE | 3.2% | 2.9K | -49.4% | BOTE |
| 4 | iRocker | 2.1% | 1.9K | -56.8% | iRocker |
| 5 | Tandem | 0.04% | 40 | -42.9% | Tandem |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bluefin | 60.5K | 61.9% | 1 |
| Oct 2025 | Body Glove | 33.1K | 33.8% | 2 |
| Oct 2025 | BOTE | 2.3K | 2.4% | 3 |
| Oct 2025 | iRocker | 1.9K | 1.9% | 4 |
| Oct 2025 | Tandem | 10 | 0.01% | 5 |
| Nov 2025 | Bluefin | 49.5K | 56.9% | 1 |
| Nov 2025 | Body Glove | 33.1K | 38.1% | 2 |
| Nov 2025 | BOTE | 2.5K | 2.8% | 3 |
| Nov 2025 | iRocker | 1.9K | 2.2% | 4 |
| Nov 2025 | Tandem | 20 | 0.02% | 5 |
| Dec 2025 | Bluefin | 60.5K | 48.1% | 1 |
| Dec 2025 | Body Glove | 60.5K | 48.1% | 2 |
| Dec 2025 | BOTE | 2.9K | 2.3% | 3 |
| Dec 2025 | iRocker | 1.9K | 1.5% | 4 |
| Dec 2025 | Tandem | 10 | <0.01% | 5 |
| Jan 2026 | Bluefin | 90.5K | 53.6% | 1 |
| Jan 2026 | Body Glove | 74K | 43.8% | 2 |
| Jan 2026 | BOTE | 2.7K | 1.6% | 3 |
| Jan 2026 | iRocker | 1.6K | 0.95% | 4 |
| Jan 2026 | Tandem | 10 | <0.01% | 5 |
| Feb 2026 | Bluefin | 49.5K | 57.1% | 1 |
| Feb 2026 | Body Glove | 33.1K | 38.2% | 2 |
| Feb 2026 | BOTE | 2.8K | 3.2% | 3 |
| Feb 2026 | iRocker | 1.3K | 1.5% | 4 |
| Feb 2026 | Tandem | 20 | 0.02% | 5 |
| Mar 2026 | Bluefin | 60.5K | 56.4% | 1 |
| Mar 2026 | Body Glove | 40.5K | 37.8% | 2 |
| Mar 2026 | BOTE | 4.3K | 4% | 3 |
| Mar 2026 | iRocker | 1.9K | 1.8% | 4 |
| Mar 2026 | Tandem | 50 | 0.05% | 5 |
| Apr 2026 | Bluefin | 60.5K | 59.2% | 1 |
| Apr 2026 | Body Glove | 33.1K | 32.4% | 2 |
| Apr 2026 | BOTE | 5.6K | 5.5% | 3 |
| Apr 2026 | iRocker | 2.9K | 2.8% | 4 |
| Apr 2026 | Tandem | 40 | 0.04% | 5 |
| May 2026 | Bluefin | 60.5K | 54.1% | 1 |
| May 2026 | Body Glove | 40.5K | 36.2% | 2 |
| May 2026 | BOTE | 6.3K | 5.7% | 3 |
| May 2026 | iRocker | 4.4K | 3.9% | 4 |
| May 2026 | Tandem | 90 | 0.08% | 5 |
| Jun 2026 | Bluefin | 60.5K | 53.3% | 1 |
| Jun 2026 | Body Glove | 40.5K | 35.7% | 2 |
| Jun 2026 | BOTE | 7.1K | 6.2% | 3 |
| Jun 2026 | iRocker | 5.4K | 4.8% | 4 |
| Jun 2026 | Tandem | 110 | 0.1% | 5 |
| Jul 2026 | Bluefin | 74K | 56.7% | 1 |
| Jul 2026 | Body Glove | 40.5K | 31% | 2 |
| Jul 2026 | BOTE | 9.3K | 7.1% | 3 |
| Jul 2026 | iRocker | 6.6K | 5.1% | 4 |
| Jul 2026 | Tandem | 90 | 0.07% | 5 |
| Aug 2026 | Bluefin | 74K | 63.1% | 1 |
| Aug 2026 | Body Glove | 33.1K | 28.2% | 2 |
| Aug 2026 | BOTE | 5.8K | 4.9% | 3 |
| Aug 2026 | iRocker | 4.4K | 3.7% | 4 |
| Aug 2026 | Tandem | 70 | 0.06% | 5 |
| Sep 2026 | Bluefin | 60.5K | 65.4% | 1 |
| Sep 2026 | Body Glove | 27.1K | 29.3% | 2 |
| Sep 2026 | BOTE | 2.9K | 3.2% | 3 |
| Sep 2026 | iRocker | 1.9K | 2.1% | 4 |
| Sep 2026 | Tandem | 40 | 0.04% | 5 |

## What is being compared

- **Bluefin**: Measured on the search term “bluefin”.
- **Body Glove**: Measured on the search term “bodyglove”.
- **BOTE**: Measured on the search terms “bote board”, “bote inflatable”, “bote inflatable paddle board” and “bote kayak”, summed into one figure.
- **iRocker**: Measured on the search term “irocker”.
- **Tandem**: Measured on the search term “tandem inflatable paddle board”.

- [Bluefin](/demand/global-en/brands/bluefin)
- [Body Glove](/demand/global-en/brands/body-glove)
- [BOTE](/demand/global-en/brands/bote)
- [iRocker](/demand/global-en/brands/irocker)
- [Tandem](/demand/global-en/brands/tandem)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among inflatable paddle board brands worldwide?

In September 2026, Bluefin was the most searched among inflatable paddle board brands worldwide, with an estimated 60.5K branded searches and 65.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Inflatable paddle board brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/inflatable-paddle-board-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/inflatable-paddle-board-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.