---
title: "Festool vs Makita: Which is more popular by branded search?"
description: "Which is more popular in search, Festool or Makita? Compare estimated monthly branded-search demand and Share of Search inside the Industrial vacuums set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/industrial-vacuums/compare/festool-vs-makita"
publisher: "Brandwave"
---

# Festool vs Makita: Which is more popular by branded search?

Which is more popular in search, Festool or Makita? Compare estimated monthly branded-search demand and Share of Search inside the Industrial vacuums set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Festool and Makita
- **Competitive set**: Industrial vacuums
- **Market**: Global
- **Month measured**: Aug 2026
- **Festool Share of Search**: 9.5%
- **Makita Share of Search**: 38.7%

## Which is more popular in search, Festool or Makita?

- In August 2026, Makita had more branded searches than Festool among industrial vacuums worldwide. Makita was estimated to have 823K branded searches compared to Festool’s 201K, and held a 38.7% Share of Search versus Festool’s 9.5%.
- Makita was ahead of Festool in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Festool’s estimated Share of Search among industrial vacuums worldwide moved from 11.6% to 9.5%, and its estimated monthly branded searches moved from 301K to 201K.
- Across the 11 months ending August 2026, Makita’s estimated Share of Search among industrial vacuums worldwide moved from 46.9% to 38.7%, and its estimated monthly branded searches moved from 1.2M to 823K.

## How did search popularity change for industrial vacuums worldwide in August 2026?

- In August 2026, Makita gained estimated Share of Search among industrial vacuums worldwide, from 34.1% to 38.7%.
- In August 2026, Festool lost estimated Share of Search among industrial vacuums worldwide, from 10.2% to 9.5%.

## Month by month

| Month | Festool estimated searches | Festool Share of Search | Festool rank | Makita estimated searches | Makita Share of Search | Makita rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 11.6% | 3 | 1.2M | 46.9% | 1 |
| Nov 2025 | 301K | 10.7% | 3 | 1.2M | 43.6% | 1 |
| Dec 2025 | 246K | 10.6% | 3 | 1M | 43.1% | 1 |
| Jan 2026 | 246K | 11.5% | 3 | 823K | 38.6% | 2 |
| Feb 2026 | 246K | 11.6% | 3 | 823K | 38.7% | 2 |
| Mar 2026 | 301K | 10.7% | 3 | 1M | 35.6% | 2 |
| Apr 2026 | 246K | 9.4% | 3 | 823K | 31.6% | 2 |
| May 2026 | 246K | 10.4% | 3 | 823K | 34.8% | 2 |
| Jun 2026 | 246K | 11.3% | 3 | 823K | 37.9% | 2 |
| Jul 2026 | 201K | 10.2% | 3 | 673K | 34.1% | 2 |
| Aug 2026 | 201K | 9.5% | 3 | 823K | 38.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Festool’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Festool**: Measured on the search term “festool”.
- **Makita**: Measured on the search term “makita”.

- [Festool profile](/demand/global-en/brands/festool)
- [Makita profile](/demand/global-en/brands/makita)
- [All industrial vacuums worldwide](/demand/global-en/categories/industrial-vacuums): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Festool or Makita?

In August 2026, Makita had more branded searches than Festool among industrial vacuums worldwide. Makita was estimated to have 823K branded searches compared to Festool’s 201K, and held a 38.7% Share of Search versus Festool’s 9.5%.

## Cite this page

Brandwave. "Festool vs Makita: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/industrial-vacuums/compare/festool-vs-makita

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/industrial-vacuums/compare/festool-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.