---
title: "Industrial automation platforms: Which brands are most popular in search?"
description: "Compare the platforms that automate factories. Share of Search among Siemens, ABB, Schneider Electric, Rockwell Automation and Honeywell, the industrial automation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/industrial-automation-platforms"
publisher: "Brandwave"
---

# Industrial automation platforms: Which brands are most popular in search?

Compare the platforms that automate factories. Share of Search among Siemens, ABB, Schneider Electric, Rockwell Automation and Honeywell, the industrial automation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Industrial automation platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Siemens, 50.2%

## Which brand is most popular in search among industrial automation platforms worldwide?

- In August 2026, Siemens was the most searched among industrial automation platforms worldwide, with an estimated 1.2M branded searches and 50.2% estimated Share of Search within this set.
- ABB is in 2nd place, 27.6 percentage points behind at 22.6% Share of Search.
- Across the 11 months ending August 2026, Siemens’ estimated Share of Search among industrial automation platforms worldwide increased from 47.8% to 50.2%.
- Across the 11 months ending August 2026, ABB’s estimated Share of Search among industrial automation platforms worldwide decreased from 26.4% to 22.6%.
- Across the 11 months ending August 2026, Schneider Electric’s estimated Share of Search among industrial automation platforms worldwide increased from 21.5% to 22.6%.
- Across the 11 months ending August 2026, Siemens’ estimated Share of Search among industrial automation platforms worldwide peaked at 55.3% in November 2025 and was lowest at 47.8% in March 2026.
- Across the 11 months ending August 2026, ABB’s estimated Share of Search among industrial automation platforms worldwide peaked at 26.4% in October 2025 and was lowest at 20.3% in November 2025.
- Across the 11 months ending August 2026, Schneider Electric’s estimated Share of Search among industrial automation platforms worldwide peaked at 26.4% in March 2026 and was lowest at 19.5% in December 2025.
- Across the 11 months ending August 2026, Rockwell Automation and Honeywell held steady: their estimated Share of Search among industrial automation platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Siemens vs ABB: compare search popularity](/demand/global-en/compare/abb-vs-siemens): 50.2% against 22.6% Share of Search.
- [Siemens vs Schneider Electric: compare search popularity](/demand/global-en/compare/schneider-electric-vs-siemens): 50.2% against 22.6% Share of Search.
- [Siemens vs Rockwell Automation: compare search popularity](/demand/global-en/compare/rockwell-automation-vs-siemens): 50.2% against 4.5% Share of Search.
- [ABB vs Schneider Electric: compare search popularity](/demand/global-en/compare/abb-vs-schneider-electric): 22.6% Share of Search each.
- [ABB vs Rockwell Automation: compare search popularity](/demand/global-en/compare/abb-vs-rockwell-automation): 22.6% against 4.5% Share of Search.
- [Schneider Electric vs Rockwell Automation: compare search popularity](/demand/global-en/compare/rockwell-automation-vs-schneider-electric): 22.6% against 4.5% Share of Search.

## How did search popularity change for industrial automation platforms worldwide in August 2026?

- Estimated monthly branded searches for ABB worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Siemens | 50.2% | 1.2M | 0.0% | Siemens |
| 2 | ABB | 22.6% | 550K | 0.0% | ABB Ltd |
| 3 | Schneider Electric | 22.6% | 550K | 0.0% | Schneider Electric |
| 4 | Rockwell Automation | 4.5% | 110K | 0.0% | Rockwell Automation |
| 5 | Honeywell | 0.01% | 260 | -18.8% | Honeywell International |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Siemens | 1.2M | 47.8% | 1 |
| Oct 2025 | ABB | 673K | 26.4% | 2 |
| Oct 2025 | Schneider Electric | 550K | 21.5% | 3 |
| Oct 2025 | Rockwell Automation | 110K | 4.3% | 4 |
| Oct 2025 | Honeywell | 260 | 0.01% | 5 |
| Nov 2025 | Siemens | 1.5M | 55.3% | 1 |
| Nov 2025 | ABB | 550K | 20.3% | 2 |
| Nov 2025 | Schneider Electric | 550K | 20.3% | 3 |
| Nov 2025 | Rockwell Automation | 110K | 4.1% | 4 |
| Nov 2025 | Honeywell | 320 | 0.01% | 5 |
| Dec 2025 | Siemens | 1.2M | 52.8% | 1 |
| Dec 2025 | ABB | 550K | 23.8% | 2 |
| Dec 2025 | Schneider Electric | 450K | 19.5% | 3 |
| Dec 2025 | Rockwell Automation | 90.5K | 3.9% | 4 |
| Dec 2025 | Honeywell | 210 | <0.01% | 5 |
| Jan 2026 | Siemens | 1.2M | 50.2% | 1 |
| Jan 2026 | ABB | 550K | 22.6% | 2 |
| Jan 2026 | Schneider Electric | 550K | 22.6% | 3 |
| Jan 2026 | Rockwell Automation | 110K | 4.5% | 4 |
| Jan 2026 | Honeywell | 210 | <0.01% | 5 |
| Feb 2026 | Siemens | 1.2M | 50.2% | 1 |
| Feb 2026 | ABB | 550K | 22.6% | 2 |
| Feb 2026 | Schneider Electric | 550K | 22.6% | 3 |
| Feb 2026 | Rockwell Automation | 110K | 4.5% | 4 |
| Feb 2026 | Honeywell | 260 | 0.01% | 5 |
| Mar 2026 | Siemens | 1.2M | 47.8% | 1 |
| Mar 2026 | Schneider Electric | 673K | 26.4% | 2 |
| Mar 2026 | ABB | 550K | 21.5% | 3 |
| Mar 2026 | Rockwell Automation | 110K | 4.3% | 4 |
| Mar 2026 | Honeywell | 320 | 0.01% | 5 |
| Apr 2026 | Siemens | 1.2M | 50.2% | 1 |
| Apr 2026 | ABB | 550K | 22.6% | 2 |
| Apr 2026 | Schneider Electric | 550K | 22.6% | 3 |
| Apr 2026 | Rockwell Automation | 110K | 4.5% | 4 |
| Apr 2026 | Honeywell | 210 | <0.01% | 5 |
| May 2026 | Siemens | 1.2M | 50.2% | 1 |
| May 2026 | ABB | 550K | 22.6% | 2 |
| May 2026 | Schneider Electric | 550K | 22.6% | 3 |
| May 2026 | Rockwell Automation | 110K | 4.5% | 4 |
| May 2026 | Honeywell | 260 | 0.01% | 5 |
| Jun 2026 | Siemens | 1.2M | 50.2% | 1 |
| Jun 2026 | ABB | 550K | 22.6% | 2 |
| Jun 2026 | Schneider Electric | 550K | 22.6% | 3 |
| Jun 2026 | Rockwell Automation | 110K | 4.5% | 4 |
| Jun 2026 | Honeywell | 260 | 0.01% | 5 |
| Jul 2026 | Siemens | 1.2M | 50.2% | 1 |
| Jul 2026 | ABB | 550K | 22.6% | 2 |
| Jul 2026 | Schneider Electric | 550K | 22.6% | 3 |
| Jul 2026 | Rockwell Automation | 110K | 4.5% | 4 |
| Jul 2026 | Honeywell | 320 | 0.01% | 5 |
| Aug 2026 | Siemens | 1.2M | 50.2% | 1 |
| Aug 2026 | ABB | 550K | 22.6% | 2 |
| Aug 2026 | Schneider Electric | 550K | 22.6% | 3 |
| Aug 2026 | Rockwell Automation | 110K | 4.5% | 4 |
| Aug 2026 | Honeywell | 260 | 0.01% | 5 |
| Sep 2026 | ABB | — | — | — |
| Sep 2026 | Honeywell | — | — | — |
| Sep 2026 | Rockwell Automation | — | — | — |
| Sep 2026 | Schneider Electric | — | — | — |
| Sep 2026 | Siemens | — | — | — |

## What is being compared

- **ABB**: Measured on the search term “abb”.
- **Honeywell**: Measured on the search term “honeywell nz”.
- **Rockwell Automation**: Measured on the search term “rockwell automation”.
- **Schneider Electric**: Measured on the search term “schneider-electric”.
- **Siemens**: Measured on the search term “siemens”.

- [ABB](/demand/global-en/brands/abb)
- [Honeywell](/demand/global-en/brands/honeywell)
- [Rockwell Automation](/demand/global-en/brands/rockwell-automation)
- [Schneider Electric](/demand/global-en/brands/schneider-electric)
- [Siemens](/demand/global-en/brands/siemens)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among industrial automation platforms worldwide?

In August 2026, Siemens was the most searched among industrial automation platforms worldwide, with an estimated 1.2M branded searches and 50.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Industrial automation platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/industrial-automation-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/industrial-automation-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.